Before estimating the cost of a website, any business must assess the amount of development and design required based on the desired website size, level of UI and UX, amount of content, and integration needs. Whether redesigning a current website framework, building a new site from the ground up, or optimizing existing website pages with a new database, it’s important to recognize the scope of your project to ensure your goals are met within the parameters of your budget. Below, you’ll find a checklist of several factors to consider when estimating the cost of a website build.
Size of Website You Need
Websites range in scope and size depending on the function and nature of a business’s branding objectives. Factors that impact the size of your website build include the complexity of the desired navigation/ menu, amount of original content and custom visuals, the e-commerce integration, and number of call-to-actions integrated. Large and/or complex websites involve additional labor and come with a higher price tag.
Website Framework (Wireframing)
Once you have determined the size of your business’s website, an initial layout of its design is necessary to establish the structure, click-through journey, and interactive components found within its pages. A wireframe is a static representation of your site used to dictate this layout visually and gain greater insight into your project goals. A more complex wireframe demands more development and, therefore, increases website production cost.
Your business objectives guide the level of database integration needed for your website. Integrating and programming a database, whether as a shopping cart, user sign-in features, or an app, can range from simple to complex and affects the price of your website build.
UI Design Complexity
User interface (UI) design controls the look and feel of your website. The UI is comprised of graphic development, responsiveness, animation, and screen adaptations. The complexity and customization of your desired UI influence the overall cost of your brand’s website.
UX Design Complexity
The ease-of-use, interactive components, and stunning designs are the crux of user experience (UX) within a website. A website with sophisticated UX designs requires development and comprehensive analysis to ensure your website performance is fully optimized for a powerful user journey. The more advanced your UX components are, the more development your website requires.
A website with complex search engine optimization (SEO) implementation ranks higher on search engines for targeted keywords and phrases. Though a skilled SEO strategy impacts the price of a website build, it also attracts high-quality traffic and is one of the most effective ways to increase a business’s ROI.
Multimedia components within a website are necessary for a brand to stay competitive in our digital climate. Incorporating sound files, animations, videos, and interactive features into your website elevates the brand image and generates more interactive communications with its users. More advanced multimedia components affect the price of a website build.
In the market for a custom website build? Bearpaw Partners is a digital marketing agency equipped with a team of talented developers and designers who are committed to building websites that elevate your brand and stay within budget. Contact us to get a quote today!