The most successful brands don’t rely on one marketing technique to bring new visitors to their website pages. Rather, it’s necessary to implement a combination of digital marketing tactics to drive website traffic and remain competitive in a digital-first age. While SEO, advertising, and social media campaigns can be useful independently, your business must diversify its marketing strategy to maximize your brand’s reach and consistently attract the most valuable customers. Your business needs to partner with a skilled digital marketing agency who knows how to incorporate each of these strategies into your marketing efforts based on the unique needs of your business.
Search Engine Optimization
Search engine optimization (SEO) is a staple of digital marketing in the age of the search engine. Effective use of SEO ensures your website earns top visibility on search engine result pages (SERPs) for brand-specific keywords and search terms. Your business needs to partner with a talented digital marketing agency who can bring your brand unmatched discoverability for the most relevant search queries in order to increase clicks and drive more traffic to your website.
Social Media Marketing
As smart phone use increases in our technology driven world, social media advertising becomes an increasingly effective method to reach targeted consumers and drive them to your business’s website. With a well-developed social media marketing strategy, your business can increase discoverability for valuable and targeted users. Your brand needs to work with a digital marketing agency who can leverage social media channels to implement powerful advertising campaigns across multiple platforms to encourage users to engage with your business and drive more website traffic.
Once a user arrives on one of your brand’s web pages, a well-designed and user-friendly website can increase consumer satisfaction, improve customer retention, and enhance brand credibility—all of which continues to promote more traffic to your website even after visitors leave your page. In fact, studies report potential consumers decide whether they like the design of a website in .05 seconds after visiting the page, and over three-fourths of online consumers are less likely to return to a site if they have a bad experience. Your business needs to work with a digital marketing agency who can design and develop a website for your business that reflects your brand’s story and incentivizes users to continue visiting your website in the future.
Are you looking for a digital marketing agency to help your business implement any of these strategies? Bearpaw Partners is a team of skilled digital marketing experts that can work with your brand to drive website traffic and develop an unmatched digital presence. Let’s work together!