How Much Should You Spend on Google Ads?

To remain discoverable in our information-inundated digital sphere, brands must establish a compelling and dynamic Google Ads campaign. However, when it comes to setting a Google Ads budget for your company, there is no one-size-fits-all answer. Your Google Ads budget depends on multiple factors and varies from business to business. With help from a skilled digital marketing agency, your brand can leverage Google Ads as an element of digital strategy to generate valuable leads and help your business grow.

Test Your Budget

First things first, start spending to gain valuable information on how to adjust and determine your ideal Google Ads budget. Whether it’s $50, $500, or $5,000, your company must decide on a potential budget for Google Ads and commit to using that budget throughout the month to determine the success of your ad campaign over time. Your business will not be charged any more than your set budget, though you can change your budget cap at any time throughout the month. The best digital marketing agencies can identify several effective ads in this trial period and focus on those ads that produce conversions. In some budget tests, however, the first month may not be enough time to find ads that work best for your business. It’s important to remain patient and continue developing your campaign until your brand and your digital marketing team determine the combination of keywords and advertisements that produce the most impactful results. 

Committing to a trial budget and testing out ads is one of the most challenging parts of developing a strong Google Ads campaign. A talented digital marketing agency with extensive experience in Google Ads can help your business overcome this initial hurdle and develop a successful long-term strategy. 

Think of Google Ads as an Investment in Your Brand

Google Ads is one of the most powerful tools a brand has to reach new audiences and establish a strong digital presence. Accordingly, it’s important to remember that dedicating a larger budget for the first few months of your Google Ads campaign can lead to higher success rates over a shorter period of time. A marketing agency that specializes in digital advertising can provide guidance that can help your business develop the right budget and continually adapt your Google Ads campaign to maximize clicks.

Track Your Results

Google Ads offers numerous metrics, such as click-through rates and quality scores, to allow users to track an ad campaign’s success. Additionally, conversion-based metrics help your brand track the impact of your Google Ads campaign and the cost of each conversion. Regardless of your company’s goals, it is essential to measure the results of your Google Ads campaign to monitor the success or failure of keywords and to plan for future budgets. Your business needs to work with a skilled digital marketing agency that tracks and translates the metrics provided by Google Ads to create a successful advertising campaign.

Whether your brand has no experience with Google Ads or has been struggling with numerous campaigns over the years, a knowledgeable digital marketing agency staffed with Google Ads experts can develop the most effective strategy for your brand. Looking to take advantage of all that Google Ads has to offer? Bearpaw Partners is an Atlanta-based digital marketing agency with years of success operating Google Ads campaigns for a variety of businesses. We specialize in SEO, digital advertising, data analysis, and more so your organization can maximize ROI and encourage sustainable growth. Ready to take your business to the next level? Let’s work together!

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