2020 has been a year of immense change in the way our society, our businesses, and our personal lives operate. Accordingly, brands across the globe have been forced to adapt to these massive changes, and to do so quickly, to provide their customers with the products, services, and support they are looking for during these chaotic times–and the upcoming 2020 holiday season will be no different. While it may be too early to crank up the holiday jingles or breakout the festive decor, it’s never too early to start preparing your business for the last, and most hectic, months of the year. Read below to discover three internet marketing trends your brand needs to look out for this holiday season.
Mobile Commerce Will Dominate
In a world where the immediate future of brick and mortar stores is uncertain, this year’s holiday shoppers are expected to primarily shop online, specifically from their smartphones or tablets. While the online shopping experience has been trending towards mobile shopping for a while now, the era of COVID-19 has expedited this shift. In fact, mobile shopping in 2020 is expected to represent 44% of all online sales.
So what does this trend mean for your business? It’s simple. Aside from a responsive, streamlined interface to present and market your products and services, your brand needs to ensure your visitors receive the easiest buying experience possible from the first click to the last. This includes everything from overall site speed and third-party integrations to cart abandonment notifications and a completely personalized shopping experience.
Partner with a talented internet marketing agency with a team of web developers who know how to optimize your buyer’s journey and ensure your mobile commerce sales boom this holiday season. Bearpaw Partners is one of the top marketing agencies in Atlanta with a team of web developers who have built over 50 fully developed websites in the last year.
Social Media Campaigns Will Hold Significant Weight
The impact social media has on buyer behaviors and overall brand awareness has been climbing over the past two decades and is only continuing to grow. Accordingly, consumers across the globe are expecting more from brands’ social accounts, and 2020 has presented today’s businesses with a unique opportunity to connect with their audiences in new and more compelling ways. In a socially distant world, social media marketing will play a more important role in holiday internet marketing strategies than any year before.
Brands must capitalize on the impact of social media and develop social campaigns that tell a story consumers can relate to and also want to hear. As the internet is more visual than ever before, businesses must develop strong, scroll-stopping video campaigns that pique their target consumers’ interests and are completely optimized for higher visibility. Specifically, a combination of video on Instagram Reels, IGTV, and static, short-form video posts perform well and will help your business stand out against your competitors.
Partner with a social marketing agency, like Bearpaw Partners, to make sure your videos are not only visually stunning but also have descriptions stuffed high-value keywords to bring higher brand visibility across platforms. Our team of videographers collaborates with our social media marketers to develop social campaigns your audience can’t help but notice.
Creative Messaging Impact Advertising Campaign Success
As the coronavirus has impacted businesses in every industry worldwide, brands everywhere are marketing to consumers through a similar narrative. Additionally, consumers are spending more and more time interacting with brands and shopping online. Accordingly, this year’s holiday digital advertisements must rely on creative messaging to deliver a unique brand position and capture target consumers’ attention.
When developing your advertising campaigns for the holiday season, be sure to prioritize your creative presence. Your shoppers are spending more time online than ever before, which means they’re exposed to more online advertising strategies than ever before as well. Work with a creative team who can not only get your brand in front of the most valuable customers, but can also use your brand’s identity to stand out against the competition and drive results.
Bearpaw Partners is a creative marketing agency in Atlanta that is staffed with creative minds and web advertising specialists who know how to tell creative brand stories through online advertisements. We are Google certified in search, display, mobile, video, and shopping advertising and develop strategies for specific demographics to deliver measurable results.
As one of the top marketing agencies in Atlanta, Bearpaw Partners provides valuable internet marketing services to a range of clients. With substantial experience in SEO, original content development, social media, website design, and more, our competencies are tailored to meet the unique needs of each client and are designed to produce high-quality results. Learn more about how the experts at Bearpaw Partners can develop an all-encompassing digital marketing strategy to help your business make the most of this holiday season.