Brand reputation refers to the way your business is perceived by the rest of the world, and it’s not just limited to your target audience. The way your brand portrays itself is essential because it can often become the difference between the great success and the utter failure of your company or products. The more time and energy you put into building trust with consumers, the better—your engagement, traffic, referrals, and conversion rates will thank you. So let’s take a look at four ways to channel your efforts and strengthen your online brand reputation.
Good Customer Experience
Customer experience, sometimes referred to as CX or UX for user experience, is how customers interact with your brand or website. A good customer experience consists of several factors, including how easy your site or store is to navigate, how congruent your offerings are with your services, how quickly your site loads, how well your website functions, and more. If a visitor can’t easily figure out how to use your site or encounters functional issues, they most likely will not return, nor will they recommend your business to others.
Furthermore, special deals or promotions featured in your brand’s advertisements must exist exactly as displayed in your online store. By fine-tuning all of these aspects, you can improve your customer experience, increase brand credibility among your website visitors, and directly boost your brand reputation.
Compelling Original Content
Original content is one of the most important aspects of any brand’s marketing strategy. Your content must be compelling and engaging, or it may be challenging to gain any sort of following or reputation at all. With the constant creation of endless new businesses and brands, it’s imperative that you stand out with originality, a recognizable voice, informative content, and entertaining collateral.
Additionally, your content must be actionable, which means that it must drive consumers and potential customers to want to do something, whether to make a purchase, share a post, or leave a review. The best original content is not only captivating, but also fills a need for your target audience. This could include answering frequently asked questions about your brand, offering industry secrets, or providing your customers with free benefits and guidance. If you’re known as an expert in your field, it can only improve your brand reputation.
Strategic Conflict Diffusion
Negative feedback is often inevitable, and when this kind of situation arises, it’s critical to have previously established a strategic plan of conflict diffusion or resolution. No matter who you are or what your brand does, you can’t possibly keep everyone happy. In order to efficiently resolve these types of issues, your brand must be prepared with the language and necessary subsequent steps to diffuse an unsatisfied customer. By properly handling complaints or slander, other followers and consumers will gain respect for your brand, thereby reversing the negative publicity and boosting your reputation further.
Supportive Social Media
Social media is a powerful tool to enhance your brand reputation. Think of social media as a window that the whole world can use to see into your office. When you methodically control this window and what the consumers see, you can begin to significantly improve your brand’s image. The best online brands utilize social media to provide “social proof,” or validation that your services are satisfactory. Some companies do this by working with influencers who advertise their products for them, some companies use social media to share reviews of their products and services, and some do both. No matter what social media strategy you land on, ensure that it is filled with supportive, reassuring, and engaging content. This type of marketing proves extremely useful in building a positive brand reputation.
Looking to strengthen your brand reputation? Bearpaw Partners is a leading digital marketing agency in Atlanta, Georgia. We specialize in social media, original content, SEO, video production, web development, and digital advertising. As a top digital agency in the area, we work closely with your business to develop and execute exceptional marketing initiatives that support your brand reputation and make it easy for your customers to find you. Let’s get started! Contact Bearpaw Partners today.