From complete lifestyle changes to unexpected marketing trends, nothing could have prepared us for all that 2020 had in store. With 2021 on the horizon, brands must stay up to date on the most effective ways to reach their audiences in today’s evolving marketplace. Specifically, as one of the biggest social media advertising platforms, Facebook plays a significant role in any successful business’s marketing strategy. Accordingly, we’ve outlined some of the top Facebook marketing trends your brand needs to implement in 2021 to stay ahead of your competitors and expand your online impact.
The most effective digital marketing efforts boost sales through two primary routes. The first and most common option focuses on driving more traffic to your website in general. With increased visitors and enhanced visibility, sales should naturally and proportionately increase. While this route is logical and often proven successful, it may be challenging and even expensive. Alternatively, investing in marketing efforts that promote high conversion rates provide your business with a clear avenue to attract valuable customers and elevate sales. With minimal investment and a bit of fine-tuning, your brand can substantially increase conversion rates and, thus, your sales revenue.
Today’s brands need skillful SEO implementation to ensure their web pages remain discoverable for valuable search queries. While modern search engines are better than they’ve ever been at understanding the content and intent of a web page, they are still prone to misinterpretation. Specifically, technical issues may prevent a search engine from crawling and indexing your web pages correctly. Accordingly, your brand must consider the following six things when implementing technical SEO to improve your website’s overall readability and discoverability.
2020 has been a year of immense change in the way our society, our businesses, and our personal lives operate. Accordingly, brands across the globe have been forced to adapt to these massive changes, and to do so quickly, to provide their customers with the products, services, and support they are looking for during these chaotic times–and the upcoming 2020 holiday season will be no different. While it may be too early to crank up the holiday jingles or breakout the festive decor, it’s never too early to start preparing your business for the last, and most hectic, months of the year. Read below to discover three internet marketing trends your brand needs to look out for this holiday season.
Voice search is here to stay, and it continues to explode in popularity as voice-search devices and personal assistants such as Siri, Google, and Alexa dominate the market. Additionally, cars with voice-activated search are practically becoming standard. These days, if your search engine optimization (SEO) strategy doesn’t involve voice search, you are missing out–big time. As this market continues to expand at a rapid rate, your business will need to shift its focus to ensure that you are properly adjusting your SEO efforts to accommodate these types of searches. Below, we break down the need-to-know statistics, trends, and strategies behind optimizing your digital marketing for voice-initiated searches.
Although more and more business owners rely on search engine optimization (SEO) strategies to help their company improve their ranking on search engines, there is still widespread misunderstanding about how SEO works. The myths surrounding SEO may lead business owners to make potentially damaging decisions based on misinformation. The strategies involved in search engine optimization may be confusing at first glance, but an experienced digital marketing agency can help your company utilize validated SEO tactics and find measurable success. Learn more about some of the myths about SEO and how your business can use SEO to your advantage.
Sophisticated website design is essential for any business to establish a digital presence, build its brand identity, and stand out against its competition. The best companies develop websites that give them an unprecedented awareness and deliver their brand message to optimize their impact and elevate their online identity. Below, we cover all aspects of effective website design for a successful digital marketing campaign.
In today’s digital climate, the best businesses establish an outstanding social media presence and execute exceptional marketing campaigns across a wide range of applicable platforms. Successful social media efforts derive from remaining well-versed in your target consumer’s behaviors and crafting engaging, distinct strategies aimed to increase your following and improve your brand awareness. Social media provides a medium of communication and a means to develop the relationship between your brand and its target market.
SEO implementation is a multifaceted process that requires various techniques and methods to improve a business’s search rankings, attract more organic traffic, maintain high levels of readability for search engines, and increase engagement in target audiences. A holistic approach to developing a winning SEO strategy incorporates extensive crawling and indexing, algorithm research, keyword search work and in-depth performance analysis. Below we break down everything there is to know about SEO in digital marketing.
Strong brand recognition and an authoritative voice are integral elements to any digital marketing initiative, and original content is the medium through which these components are conveyed. By establishing consistent, engaging original content, your brand develops a close relationship with its target consumer, and provides them with relevant, topical information regarding your particular market. The most successful businesses leverage the art of storytelling to drive traffic and ultimately facilitate an increase return on investment (ROI). Below, we break down several different types of original content and their individual benefits.