It’s no secret–video is a must in any successful business’s digital marketing strategy. Studies show over and over again that video content is the most effective form of marketing, but why? Well, it’s simple really. Video causes emotion, and emotion builds trust. Trustworthy businesses earn more visibility and higher customers. However, there is so much more that makes video marketing a powerful tool to establish trust and optimize your audience’s experience of your brand. Read on to learn more about why video should be a core pillar of your brand’s digital marketing strategy.
in Social Media
The coronavirus pandemic has caused a noticeable shift in the way businesses use social media, and Instagram is no exception. In fact, today, Instagram paves the way for brands to enhance their digital marketing strategy amidst the hindrances of COVID-19. People all over the world remain in their homes, working remotely and adapting to the new norms. As lifestyles have changed dramatically, your brand’s digital marketing approach must accommodate these circumstances in order to best resonate with target audiences. Building connections during times of isolation and uncertainty is challenging but more necessary than ever. Below, we’ve broken down the top four trends on Instagram to take a closer look at how brands can interact with consumers despite the current conditions.
From professional digital agencies to small businesses, Google Analytics is an extremely valuable tool for all online organizations. However, this program can confuse less experienced individuals and may even lead to mistakes that damage an overall marketing strategy. Time and practice are essential to becoming proficient with Google Analytics, but your business can make the most of this program from the start by avoiding a few common mistakes. Read below to learn about the top Google Analytics mistakes to avoid and how a digital marketing agency can help your business use analytics effectively.
Email marketing has long been a powerful tool in a successful digital strategy. However, in 2021, good email marketing is more impactful than it’s ever been. As today’s businesses continue to adapt to the effects of the coronavirus and a primarily digital shopping market, email marketing is a reliable way to increase interactions with prospects online and convert target audiences into paying customers. Read our tips to optimize your email marketing campaigns in 2021.
Brand reputation refers to the way your business is perceived by the rest of the world, and it’s not just limited to your target audience. The way your brand portrays itself is essential because it can often become the difference between the great success and the utter failure of your company or products. The more time and energy you put into building trust with consumers, the better—your engagement, traffic, referrals, and conversion rates will thank you. So let’s take a look at four ways to channel your efforts and strengthen your online brand reputation.
in Social Media
As today’s social media landscape is one of the most rapidly changing aspects of our digital-first world, brands rely on active social media profiles to create a fuller, more robust, and more interactive customer experience. Specifically, in the wake of a global pandemic, social media platforms provide businesses with additional insight and avenues to market their products or services to their most targeted audiences. Your business must optimize your social media accounts to win long-term loyalty and continue brand recognition, in addition to analyzing your performance metrics to ensure a higher short-term return on investment (ROI). Read below to discover 2021’s top social media marketing tips to promote discovery and connection among your target audiences.
Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year.
From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand.
When operating a business, the to-do list never ends–we get it. And creating a digital marketing plan as a small business owner can certainly feel intimidating. There are many reasons that all businesses, big and small, should invest time and money in an effective online marketing strategy. Specifically, search engine optimization (SEO) serves as a solid foundation for every business to build a robust digital presence. Read below to learn about just a few reasons that small businesses should invest in SEO and how an experienced digital marketing agency can help.