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Advertising, Digital Marketing

Top 4 Google Ads Myths

Bearpaw Partners Digital Marketing Agency Atlanta 4 Google Ads Myths
The most successful brands know how to navigate the Google AdWords auction to win better positioning on search results for relevant, desired keywords. Your brand needs to know how Google Ads works to get the most out of your ad budget, increase conversion rates, and boost brand awareness. Working with a skilled digital marketing agency can help to alleviate misconceptions associated with Google Ads and ensure the best return on investment (ROI) for your brand....
Digital Marketing

3 Effective Strategies to Drive Website Traffic

3 Effective Strategies to Drive Website Traffic
The most successful brands don’t rely on one marketing technique to bring new visitors to their website pages. Rather, it’s necessary to implement a combination of digital marketing tactics to drive website traffic and remain competitive in a digital-first age. While SEO, advertising, and social media campaigns can be useful independently, your business must diversify its marketing strategy to maximize your brand’s reach and consistently attract the most valuable customers. Your business needs to partner...
Website Design

How to Build Credible Interfaces

How to Build Credible Interfaces
Brand credibility is gained or lost in a matter of seconds through the initial browsing of a company’s interface. Your business’s website must provide consistency in message and innovation in design to reinforce the consumer’s decision to use your business’s product or service. The best digital marketing agencies establish the foundation of your brand’s digital credibility through exceeding consumer expectations, developing reliable and consistent content, and designing a trustworthy navigational platform. Read below to gain...
SEO

4 Tips to Optimize Title Tags for Improved SEO

4 Tips to Optimize Title Tags for Improved SEO
What are title tags? Title tags, sometimes known as page titles, are integral factors for a successful business’s web ranking and visibility. Title tags are the clickable blue text that appears on search engine results pages (SERPs), and when correctly optimized, they can establish a significant difference between a brand and its competitors. The best brands utilize title tags to notably and effectively convey the content and purpose of a specific web page on their...
Advertising

Search Advertising Versus Display Advertising: When and How to Use Them Both

Search Advertising Versus Display Advertising: When and How to Use Them Both
Businesses must know when and how to use search and display advertising strategies to optimize their digital marketing campaign and remain competitive in today’s online era. Both forms of advertising deliver powerful results, but successful brands must implement a combination of the two to maximize the performance of their marketing efforts. Your business needs creative, targeted search ads to compete with major competitors as well as compelling, eye-catching display ads that facilitate further and deeper...
Digital Marketing

Six Reasons Google Tag Manager Is Essential for Marketers

Six Reasons Google Tag Manager Is Essential for Marketers
Google Tag Manager (GTM) is a free tag management system capable of housing all other tagging platforms in one centralized location. This streamlined program allows marketers a comprehensive and organized system to collect user interaction tags that are capable of integrating with future projects and data analytics. With GTM implementation you can establish a more precise data collection process and refine your online optimization strategies. GTM Houses Data From Multiple Analytics Tools With multiple codes...
Digital Marketing Agency

5 Reasons Content Marketing Can Fail

5 Reasons Content Marketing Can Fail
Successful digital marketing agencies make compelling content marketing seem simple. However, exceptional experience, effort, talent, and tools are essential to properly execute any content initiative. A content marketing campaign should be implemented with precise expectations, strategy, and distribution and interpreted with cutting-edge analytics to deliver optimal results. A lapse in any of these categories may hinder your brand’s content marketing endeavors and have detrimental consequences for your business. Below are five of the most common...
Digital Marketing Agency

Skills a Digital Agency Should Have

Skills a Digital Agency Should Have
The best marketing agencies bring brands unprecedented recognition through the latest digital trends to improve relationships with consumers and drive success for the business. The digital marketing agency your brand partners with needs to provide cutting-edge talent and innovation to maximize your brand’s impact and promote growth in today’s technology-first world. Below are essential skills your brand should look for in a digital marketing agency. Improving SERP Rankings through Original Content Original content contributes to...
SEO

Why It Is Important To Diversify Your Traffic Sources

Why It Is Important To Diversify Your Traffic Sources
With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence....
SEO

Understanding Nofollow Links

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a...