Understanding Nofollow Links

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a...
Digital Marketing Agency

Five Effective Ways to Nurture Leads

Five Effective Ways to Nurture Leads
What is Lead Nurturing? Though lead generation is an effective technique to maximize a business’s ROI, digital marketing relies on a broad range of services to elevate a brand’s identity. Whether B2C or B2B marketing, your brand must also nurture leads throughout the sales funnel to optimize your marketing strategies and drive more sales. Lead nurturing is the cultivation and development of potential buyers through all stages of the sales funnel. The best digital marketing...
Digital Marketing Agency, SEO

Technical SEO: What You Need To Know

Technical SEO- Bearpaw Partners
Technical SEO: What You Need To Know Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website....

Common Internal Linking Mistakes

Internal Linking Mistakes- Bearpaw Partners Digital Marketing Agency
Internal Linking and Common Mistakes Brands need a customized content optimization strategy to ensure their website pages receive more valuable traffic. The best content marketing strategies implement deliberate internal linking patterns to enhance SEO efforts. Read on to learn about the power of internal linking and the common mistakes associated with this technique. What are internal links? Internal links are clickable hyperlinks that connect one page on your website to another page within the same...
Digital Marketing Agency, Website Design

How Much Does It Cost to Build a Website

How Much Does It Cost To Build A Website - Bearpaw Partners
How to Estimate the Cost of Building a Website Before estimating the cost of a website, any business must assess the amount of development and design required based on the desired website size, level of UI and UX, amount of content, and integration needs. Whether redesigning a current website framework, building a new site from the ground up, or optimizing existing website pages with a new database, it’s important to recognize the scope of your...
Digital Marketing Agency

5 Services You Should Look for in a Digital Marketing Agency

Digital Marketing Agency Atlanta- Bearpaw Partners
A digital marketing agency should be able to effectively communicate and market your business to your customers across all channels. The digital marketing agency you choose should excel in technical, creative and analytical services. This overall expertise is needed in order to develop your business’s digital footprint and provide your business with result-based insights to improve your ranking on search engines, ultimately growing the connection with your customers. Here are five services you should look...
Digital Marketing Agency, Original Content, SEO, Social Media

What is Digital Marketing? An Overview of a Complete Digital Strategy

What is Digital Marketing Bearpaw Partners Digital Marketing Agency
Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your...

What is Pay Per Click Advertising (PPC)?

What is Pay Per Click Advertsing Bearpaw Partners
What is Pay-Per-Click Advertising? Businesses need digital marketing strategies to optimize their brand and remain ahead of their competition. A combination of skilled SEO implementation, social media marketing, and different methods of advertising allows brands to reach and engage target audiences, enhance brand awareness, improve customer relationships, and optimize campaigns. Pay-per-click (PPC) advertising is an essential element of good digital marketing strategies businesses need to use to get their brand in front of the widest...
Social Media

What is Search Engine Marketing?

What is Search Engine Marketing Bearpaw Partners Digital Marketing Agency
What is Search Engine Marketing? Like Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a form of online marketing strategy used to generate traffic to a brand’s website. While SEO is used to make it easier for search engines to read web pages in order to drive organic traffic to websites, SEM relies on purchasing paid ads in brands’ digital marketing campaigns to increase clicks to web pages. The best digital marketing strategies incorporate...

What is Search Engine Optimization

What Is SEO (Search Engine Optimization) by Bearpaw Partners
Everything Your Business Needs to Know About SEO Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO)...