How Much Should You Spend on Google Ads?

To remain discoverable in our information-inundated digital sphere, brands must establish a compelling and dynamic Google Ads campaign. However, when it comes to setting a Google Ads budget for your company, there is no one-size-fits-all answer. Your Google Ads budget depends on multiple factors and varies from business to business. With help from a skilled digital marketing agency, your brand can leverage Google Ads as an element of digital strategy to generate valuable leads and help your business grow.

Test Your Budget

First things first, start spending to gain valuable information on how to adjust and determine your ideal Google Ads budget. Whether it’s $50, $500, or $5,000, your company must decide on a potential budget for Google Ads and commit to using that budget throughout the month to determine the success of your ad campaign over time. Your business will not be charged any more than your set budget, though you can change your budget cap at any time throughout the month. The best digital marketing agencies can identify several effective ads in this trial period and focus on those ads that produce conversions. In some budget tests, however, the first month may not be enough time to find ads that work best for your business. It’s important to remain patient and continue developing your campaign until your brand and your digital marketing team determine the combination of keywords and advertisements that produce the most impactful results. 

Committing to a trial budget and testing out ads is one of the most challenging parts of developing a strong Google Ads campaign. A talented digital marketing agency with extensive experience in Google Ads can help your business overcome this initial hurdle and develop a successful long-term strategy. 

Think of Google Ads as an Investment in Your Brand

Google Ads is one of the most powerful tools a brand has to reach new audiences and establish a strong digital presence. Accordingly, it’s important to remember that dedicating a larger budget for the first few months of your Google Ads campaign can lead to higher success rates over a shorter period of time. A marketing agency that specializes in digital advertising can provide guidance that can help your business develop the right budget and continually adapt your Google Ads campaign to maximize clicks.

Track Your Results 

Google Ads offers numerous metrics, such as click-through rates and quality scores, to allow users to track an ad campaign’s success. Additionally, conversion-based metrics help your brand track the impact of your Google Ads campaign and the cost of each conversion. Regardless of your company’s goals, it is essential to measure the results of your Google Ads campaign to monitor the success or failure of keywords and to plan for future budgets. Your business needs to work with a skilled digital marketing agency that tracks and translates the metrics provided by Google Ads to create a successful advertising campaign.

Whether your brand has no experience with Google Ads or has been struggling with numerous campaigns over the years, a knowledgeable digital marketing agency staffed with Google Ads experts can develop the most effective strategy for your brand. Looking to take advantage of all that Google Ads has to offer? Bearpaw Partners is an Atlanta-based digital marketing agency with years of success operating Google Ads campaigns for a variety of businesses. We specialize in SEO, digital advertising, data analysis, and more so your organization can maximize ROI and encourage sustainable growth. Ready to take your business to the next level? Let’s work together!

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5 Ways to Improve SEO

In today’s digital world, systematic implementation of search engine optimization (SEO) is more important for businesses now than ever before. Brands need well-developed SEO to ensure their website receives the highest visibility for relevant search queries to remain competitive in their industry. An experienced digital marketing agency can implement strategic tactics to boost your business’s online presence and improve SEO for your brand.

Create Relevant Content

Content creation is one of the most time-intensive but reliable methods to improve your business’s SEO. By consistently publishing engaging and relevant content, your website earns more credibility from search engines and more valuable clicks from users. To ensure highly relevant and valuable content, your brand needs to research the most influential keywords to incorporate throughout your website and gain more traffic. In addition to strategic use of keywords, consistently updating the content on your website promotes higher engagement and indicates a site’s authority in a specific market. Your brand needs to partner with a digital marketing agency that can produce all original content with high readability for the most valuable keywords and search terms in your industry.

Incorporate Links Throughout Your Website

Incorporating verified links throughout a website’s content increases site credibility and authority on search engines and contributes to the website’s overall visibility. A business should include both external links to other reputable website pages and internal links to informative pages within its own website. This strategic web of links boosts SEO and can help users consistently find their way back to your brand’s most important pages. In addition to links within content, including social sharing icons on blog posts and images can encourage users to share engaging content on various social media platforms to elevate your brand’s digital reach. Find a talented digital agency that knows how to implement strategic link-building throughout your website to bring your brand the highest credibility.

Ensure Fast Page Speeds

Though it is an investment of time and finances, your business must ensure top loading speeds on your web pages to be considered by consumers. Studies show that around 25% of internet users will abandon your brand’s web page if the site takes longer than three seconds to load. Your business needs a credible digital marketing agency that can accurately test page speeds to ensure your website’s interface promotes a positive first impression on website visitors.

Enhance Your User Experience

While relevant content and blogs with keywords are necessary for effective SEO, the overall user experience also impacts a site’s ability to attract more visitors and boost visibility on search engines. Incorporating videos, images, infographics, audio, or slideshows make web pages more interesting and engaging for site visitors and encourages users to share links and continually return to the site. Your brand needs a fully developed website with an unbeatable user experience to encourage users to share your content and increase your visibility.

Optimize For Mobile

Businesses need a website that is completely optimized for mobile, as over 60% of Google searches originate from mobile devices. A responsive website that is well-designed for mobile use encourages users to spend more time exploring your site on the go and helps to boost your brand’s credibility, both of which improve SEO. Work with a digital agency that can optimize your site for mobile use to maximize your reach.

Bearpaw Partners is a digital marketing agency in Atlanta that focuses on content writing, website design, social media development, and SEO to improve your business’s visibility and online presence. We utilize several different strategies to improve SEO based on your company’s goals. If your team is ready to take your business to the next level, Bearpaw Partners is here to help. Let’s work together!

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Top 4 Google Ads Myths

The most successful brands know how to navigate the Google AdWords auction to win better positioning on search results for relevant, desired keywords. Your brand needs to know how Google Ads works to get the most out of your ad budget, increase conversion rates, and boost brand awareness. Working with a skilled digital marketing agency can help to alleviate misconceptions associated with Google Ads and ensure the best return on investment (ROI) for your brand. Keep reading to see the four most common Google Ads myths debunked. 

Myth #1: Google Ads doesn’t work

While it may be difficult for brands to allocate time and resources to master Google Ads, the platform can elevate a business’s digital marketing strategy when used properly. To execute a lucrative Google Ads initiative, it’s important for your brand to work with an agency that knows how to utilize cutting-edge data analytics, crawl for the right keywords, identify a target market, write creative ad copy, and interpret the results to make real-time adjustments. An experienced ad agency understands the formulas and algorithms behind the AdWords auctions and works collaboratively with your business to deliver optimal ad positioning. 

Myth #2: Using Google Ads is expensive

The cost of Google Ads is often a primary concern for businesses looking to improve their advertising tactics. Many variables factor into the cost of Google Ads, including the cost-per-click, the competitiveness of keywords, the geographic location, the industry, and the quality of the ads. A properly defined campaign takes your business’s ad budget into account and ensures cost-efficiency throughout the entire process. The most successful marketing agencies have the tools and expertise to scale your brand’s ROI through calculated target marketing and strategic ad content. 

Myth #3: Nobody clicks on Google Ads

The percentage of clicks on sponsored Google Ads versus organic search results continues to grow at a rapid rate. Over the years, Google has made several changes to the appearance of their ads to the point where it may be difficult to decipher a sponsored result from an organic one. Your brand must work with a knowledgeable digital agency that can get compelling ads in front of the right audiences to deliver valuable information searchers are looking for and increase clicks to your brand’s website.

Myth #4: You can’t track ROI with Google Ads

With correctly configured campaigns, there are plenty of ways to interpret and track ROI within Google Ads. Each ad can be monitored individually and based on the analysis, and your business can make several adjustments to tailor your strategy accordingly. The best brands work collaboratively with an expert digital agency to alter the ad campaign in real-time to more accurately target their audience, boost performance, and maximize your ROI.  

Looking to improve your digital advertising strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative advertising. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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3 Effective Strategies to Drive Website Traffic

The most successful brands don’t rely on one marketing technique to bring new visitors to their website pages. Rather, it’s necessary to implement a combination of digital marketing tactics to drive website traffic and remain competitive in a digital-first age. While SEO, advertising, and social media campaigns can be useful independently, your business must diversify its marketing strategy to maximize your brand’s reach and consistently attract the most valuable customers. Your business needs to partner with a skilled digital marketing agency who knows how to incorporate each of these strategies into your marketing efforts based on the unique needs of your business.

Search Engine Optimization

Search engine optimization (SEO) is a staple of digital marketing in the age of the search engine. Effective use of SEO ensures your website earns top visibility on search engine result pages (SERPs) for brand-specific keywords and search terms. Your business needs to partner with a talented digital marketing agency who can bring your brand unmatched discoverability for the most relevant search queries in order to increase clicks and drive more traffic to your website.

Social Media Marketing

As smart phone use increases in our technology driven world, social media advertising becomes an increasingly effective method to reach targeted consumers and drive them to your business’s website. With a well-developed social media marketing strategy, your business can increase discoverability for valuable and targeted users. Your brand needs to work with a digital marketing agency who can leverage social media channels to implement powerful advertising campaigns across multiple platforms to encourage users to engage with your business and drive more traffic to your website.

Website Design

Once a user arrives on one of your brand’s web pages, a well-designed and user-friendly website can increase consumer satisfaction, improve customer retention, and enhance brand credibility—all of which continues to promote more traffic to your website even after visitors leave your page. In fact, studies report potential consumers decide whether they like the design of a website in .05 seconds after visiting the page, and over three-fourths of online consumers are less likely to return to a site if they have a bad experience. Your business needs to work with a digital marketing agency who can design and develop a website for your business that reflects your brand’s story and incentivizes users to continue visiting your website in the future.

Are you looking for a digital marketing agency to help your business implement any of these strategies? Bearpaw Partners is a team of skilled digital marketing experts that can work with your brand to drive website traffic and develop an unmatched digital presence. Let’s work together!

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How to Build Credible Interfaces

Brand credibility is gained or lost in a matter of seconds through the initial browsing of a company’s interface. Your business’s website must provide consistency in message and innovation in design to reinforce the consumer’s decision to use your business’s product or service. The best digital marketing agencies establish the foundation of your brand’s digital credibility through exceeding consumer expectations, developing reliable and consistent content, and designing a trustworthy navigational platform. Read below to gain insight into how your brand can maximize credibility and establish lasting customer loyalty. 

Aesthetic Expectations 

With technological trends continually emerging to meet new client needs, brands must have a modern and aesthetically pleasing website interface to meet consumer expectations and secure their business.  Consistent innovation and collaboration with the consumers create a thorough and effective understanding of how to best serve your brand’s targeted clientele. The digital agency your brand partners with needs to implement stunning, user-friendly UX design elements that anticipate consumer needs through sleek, easy-to-use website designs.

Content Development

Interweaving a consistent tone throughout a brand’s website establishes consumer expectations of a brand’s products or services. Creating relevant, logical labeling for form elements and well-crafted descriptions of your brand’s services further educates visitors to incentivize transactions. A competent digital marketing agency develops all original content that constructs your brand’s tone, message, and values to ensure an on-brand message throughout your entire digital platform. 

Honest Navigation

The easiest way to lose a consumer is through illogical platform navigation. A brand must implement transparent navigational tools that revolve around expected behaviors or actions and avoid distractions like irrelevant links or unmanageable pop-ups. The best digital agencies create navigational tools that clearly express intentions and allow the user control of their own experience.  

Maintaining transparent, honest communication with your consumers is the best way to build credibility and promote long-lasting relationships. Your brand needs a digital marketing agency that can instill and monitor the integrity of your company’s website interface to reflect how much you value your customers. 

Looking for a digital marketing agency to maximize your data analysis and marketing strategy? Bearpaw Partners is a team of skilled digital marketing experts that can help your brand enhance credibility and customer retention. We work with your business to make sure your brand receives top visibility and earns more clicks. Let’s talk!

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4 Tips to Optimize Title Tags for Improved SEO

What are title tags?

Title tags, sometimes known as page titles, are integral factors for a successful business’s web ranking and visibility. Title tags are the clickable blue text that appears on search engine results pages (SERPs), and when correctly optimized, they can establish a significant difference between a brand and its competitors. The best brands utilize title tags to notably and effectively convey the content and purpose of a specific web page on their company site. Your business must work with an experienced digital marketing agency who understands how to properly optimize your title tags to boost organic traffic and guide your target consumers to relevant, valuable website pages. Below are four tips to help your title tags set your brand apart from your competition.    

 Find the appropriate length for your title tags

With too short of a title, the tag risks a lack of information, which results in an unappealing or incomplete message. With too long of a title, the tag runs the risk of being cut short before the message is adequately conveyed. Your brand needs to identify the sweet spot, typically between 45-60 characters, to captivate and entice users with complete and relevant text. Skilled title tag optimization requires a digital agency with experience in crafting concise, strategic copy to distinguish your web pages from the clutter.   

Write your title tags for your target market

While title tags are beneficial for SEO value, it’s important to remember that attracting the ideal customer is the first priority. Title tags may be a consumer’s first interaction with your brand, and it’s imperative to make a lasting impression. Top digital agencies know how to write engaging title tags that provide an accurate, positive message that stands out to your specific target market. 

Include your brand in your title tags

Successful marketing initiatives often utilize repeat exposure and include the brand name at the end of all of their website’s title tags. This consistency helps your brand resonate with users and search engines, which increases awareness and visibility over time. Additionally, accomplished businesses with a strong brand name should take advantage of this recognition to capture consumers at all different stages of the sales funnel and improve click rates. Expert SEO agencies augment awareness through tailored title tags and persistent brand association. 

Place important keywords first in your title tags

Keywords near or at the beginning of title tags provide more SEO value for search engines, which helps to raise a brand’s position on SERPs. Additionally, your business needs to place keywords at the forefront of title tags to improve the user’s search for valuable information. A well-versed digital marketing agency knows how to intelligently implement keywords in your brand’s title tags to maximize traffic and increase SERP rankings. 

Looking to improve your rankings on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Search Advertising Versus Display Advertising: When and How to Use Them Both

Businesses must know when and how to use search and display advertising strategies to optimize their digital marketing campaign and remain competitive in today’s online era. Both forms of advertising deliver powerful results, but successful brands must implement a combination of the two to maximize the performance of their marketing efforts. Your business needs creative, targeted search ads to compete with major competitors as well as compelling, eye-catching display ads that facilitate further and deeper brand recognition. The best digital agencies work closely with your brand to effectively execute both methods of online advertising and generate an optimal return on investment (ROI). 

What is Search Advertising?

Search advertising, also referred to as pay-per-click (PPC) advertising, is a form of search engine marketing (SEM) that focuses on consumers who are looking for your business’s products or services on search engines. Additionally, this form of advertising provides brands with the ability to target geographic areas to compete with local businesses. By tailoring ads and bidding on targeted keywords, your brand increases its visibility for a highly interested audience to produce hot leads with short timeframes and high intent. Your business needs to work with a skilled digital marketing agency who can structure your search ads and determine which keywords are most valuable for your business. 

What is Display Advertising? 

Display advertising is a form of SEM that spreads brand awareness through the placement of compelling visual ads on various websites. However, unlike search advertising strategies, display ads are not specifically correlated to the consumer’s particular search. Display ads appear on the sides or at the top of web pages. By tracking consumer behavior, display ads can appear for targeted demographics, locations, or interests and use convincing call-to-actions to redirect web traffic to your site. Through creative, customized, and compelling display ads, your brand builds awareness and gains more relevant clicks. Your business needs to partner with a digital marketing agency that knows how to utilize display advertising to expand your brand identity and maintain a steady flow of interested consumers in your sales funnel. 

How do Search and Display Advertising work together?

Separately, search and display advertising methods capture a distinct consumer intent and build brand awareness. However, a marketing strategy that leverages both forms of online advertising maximizes the impact a business’s digital marketing strategy has on target audiences. By combining carefully crafted search ads with visually compelling display ads, your brand can hit targeted visitors from all angles and have a better chance to resonate with a variety of consumers at different stages of the sales cycle. The most experienced digital marketing agencies know how to bring brands an unprecedented advertising strategy with a combination of search and display ads to create a lasting impression on consumers and target users throughout the buying journey. 

Looking to improve your search and display advertising strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO, advertising, and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Six Reasons Google Tag Manager Is Essential for Marketers

Google Tag Manager (GTM) is a free tag management system capable of housing all other tagging platforms in one centralized location. This streamlined program allows marketers a comprehensive and organized system to collect user interaction tags that are capable of integrating with future projects and data analytics. With GTM implementation you can establish a more precise data collection process and refine your online optimization strategies.

GTM Houses Data From Multiple Analytics Tools

With multiple codes and page manipulations, the consolidation of analytic tools can be difficult and time-consuming. GTM accounts for future application upgrades and simplifies the conversion process of multiple analytics tools by making modifications through the platform itself instead of each page on a brand’s website. While implementing all your existing tags and data analytics into GTM can seem daunting, once the transition is made to GTM, new tag implementations and upgrades will be quick and seamless.

GTM Maximizes Tagging Capabilities

While GTM is capable of accommodating easy code insertion, expert digital agencies can leverage the platform’s full capabilities for the most complex usability and optimized online presence. The duality of GTM allows brands to enact simple standardized tags as well as implement advanced integrations and customizations all within the same working space.

GTM Facilitates More Versatile Changes

GTM offers time-effective triggers with standardized naming formats to facilitate a simplified tagging system for faster and more versatile site-wide changes. With built-in triggers, your team can easily test new changes and track clicks, form submissions, and user engagement.  

GTM’s Built-In Features Prevent Mistakes Before Launching

With GTM implementation, brands gain access to built-in debugging features to anticipate possible technical issues before website pages are published. Accordingly, brands with GTM integration can preview live content and then modify, adapt, or fix any presentation issues before the public visits the website.

GTM Generates More Relevant Data

Generic pageview and session duration tracking can be manipulated or skewed by consumer actions that don’t result in a transaction. GTM generates the most relevant data, such as specific event-based triggers, to gain more insight into your user journey and increase conversion rates.

GTM Facilitates Organization and Collaboration

GTM promotes accountability and organization by documenting specific changes, including who made them, what changes were made, and when the changes occurred, in archived versions of your brand’s website. Additionally, GTM offers internal management capabilities for straightforward delegation of specific tags across multiple teams.

Looking for a digital marketing agency to maximize your data analysis and marketing strategy? Bearpaw Partners is a team of skilled digital marketing experts that can help your brand enhance results with skilled implementation of GTM. We work with your business to make sure your brand receives top visibility and earns more clicks. Let’s talk!

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5 Reasons Content Marketing Can Fail

Successful digital marketing agencies make compelling content marketing seem simple. However, exceptional experience, effort, talent, and tools are essential to properly execute any content initiative. A content marketing campaign should be implemented with precise expectations, strategy, and distribution and interpreted with cutting-edge analytics to deliver optimal results. A lapse in any of these categories may hinder your brand’s content marketing endeavors and have detrimental consequences for your business. Below are five of the most common reasons that content marketing can fail and how to avoid them.

Unrealistic Expectations for Content

The strongest content marketing strategies begin with realistic expectations. Content marketing is a powerful tool for improving search engine optimization (SEO), building brand awareness and loyalty, increasing web traffic, and authenticating your brand voice. However, good content marketing strategies require significant effort, optimization, consistency, and time. Your business should work with a digital marketing agency that sets incremental, achievable goals for your content marketing strategies and pushes boundaries to foster growth along the way.

Lack of Content Research

Creating content without conducting appropriate research wastes time and resources, and can ultimately hinder a brand’s progress. Your business is far more likely to produce relevant, valuable, and engaging content after studying the target audience, measuring industry trends, and monitoring discussions on social media or other online platforms. Leading digital marketing agencies incorporate research into every aspect of their content marketing strategies to make sure your brand remains topical, interesting, and accurate.  

Insufficient Content Promotion and Distribution

In addition to providing useful and valuable information, a brand must leverage its content creation strategy to cultivate strong connections and establish long-term relationships with its target audiences. To maximize your brand’s return on investment (ROI), your content marketing efforts must focus on engaging with your audience to enhance your brand discoverability and promote higher brand awareness. The digital agency your brand partners with needs to implement a consistent, proven process for content promotion across a range of platforms including social media, email, blogs, and more.

Misalignment with Content Strategy

A well-organized content strategy lines up with the several different stages of the sales funnel and drives valuable traffic to the right places. Your business benefits the most from positive interactions with authentic, targeted content that nurtures leads through each step of the sales cycle. The agencies that deliver the most exceptional content marketing campaigns tailor your story to best fit the various types of consumers in your brand’s target market.

Inadequate Content Reporting and Analytics

With the availability of systematic analytics and top-notch reporting tools, the success of a content marketing campaign must be measured every step of the way. Key performance indicators (KPIs) and other metrics display the quantifiable data associated with consumer engagement, traffic increases, return visits and clicks, and other similar activities. Your business needs to track the progress of your content development strategies to readjust and optimize your marketing efforts going forward to boost brand awareness and ROI. The most experienced digital marketing agencies provide advanced reporting and analytics to interpret results in real time and utilize these tools to customize and design the most effective next steps for your content marketing strategy.  

Looking to improve your content marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Skills a Digital Agency Should Have

The best marketing agencies bring brands unprecedented recognition through the latest digital trends to improve relationships with consumers and drive success for the business. The digital marketing agency your brand partners with needs to provide cutting-edge talent and innovation to maximize your brand’s impact and promote growth in today’s technology-first world. Below are essential skills your brand should look for in a digital marketing agency.

Improving SERP Rankings through Original Content

Original content contributes to a brand’s Search Engine Results Page (SERP) rankings with skillful implementation of a thorough Search Engine Optimization (SEO) strategy to bring top visibility for a business’s most valuable keywords and search queries. The most effective SEO approaches use a combination of well-optimized and creative content throughout website pages, blogs, and link-building strategies to enhance visibility for users. However, foresight into upcoming Generation Z consumers also reports a strong alliance and dependence on video forums like YouTube. Accordingly, the digital agency your business chooses must offer video production expertise, such as editing, animation, optimization, and content curation to advance your consumer scope and ensure top authority on SERPs.  

Enhancing User Experience through Digital Design Aesthetics

A website is a business’s online calling card. Brands need websites with stunning designs and an easy-to-use interface to ensure a memorable and seamless experience across devices. The best digital marketing agencies have advanced website development skills in User Experience (UX) and User Interface (UI) design to build an online presence for your brand that aligns with your business’s values and strengthens the relationships you build with your visitors. From website frameworks to online optimization, your business needs a digital marketing agency that offers full-service website builds to deliver an unbeatable digital identity.

Maximizing Digital Impact through Full Service Marketing

To compete in today’s digital sphere, brands need to maximize their marketing efforts across all platforms. The best digital marketing agencies excel in showcasing a brand’s strengths, values, and identity through a combination of email marketing, content marketing, search engine marketing (SEM), video marketing and social media marketing. The digital agency your brand partners with should be able to strengthen your business’s impact through comprehensive data analysis to create an unrivaled marketing strategy.  

Looking to improve your digital marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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