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Advertising

Bearpaw Partners Digital Marketing Agency Atlanta 4 Google Ads Myths

Top 4 Google Ads Myths

By | Advertising, Digital Marketing

The most successful brands know how to navigate the Google AdWords auction to win better positioning on search results for relevant, desired keywords. Your brand needs to know how Google Ads works to get the most out of your ad budget, increase conversion rates, and boost brand awareness. Working with a skilled digital marketing agency can help to alleviate misconceptions associated with Google Ads and ensure the best return on investment (ROI) for your brand….

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Search Advertising Versus Display Advertising: When and How to Use Them Both

Search Advertising Versus Display Advertising: When and How to Use Them Both

By | Advertising

Businesses must know when and how to use search and display advertising strategies to optimize their digital marketing campaign and remain competitive in today’s online era. Both forms of advertising deliver powerful results, but successful brands must implement a combination of the two to maximize the performance of their marketing efforts. Your business needs creative, targeted search ads to compete with major competitors as well as compelling, eye-catching display ads that facilitate further and deeper…

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What is Pay Per Click Advertsing Bearpaw Partners

What is Pay Per Click Advertising (PPC)?

By | Advertising

Businesses need digital marketing strategies to optimize their brand and remain ahead of their competition. A combination of skilled SEO implementation, social media marketing, and different methods of advertising allows brands to reach and engage target audiences, enhance brand awareness, improve customer relationships, and optimize campaigns. Pay-per-click (PPC) advertising is an essential element of good digital marketing strategies businesses need to use to get their brand in front of the widest audience as possible. Read…

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