5 Reasons Content Marketing Can Fail

Successful digital marketing agencies make compelling content marketing seem simple. However, exceptional experience, effort, talent, and tools are essential to properly execute any content initiative. A content marketing campaign should be implemented with precise expectations, strategy, and distribution and interpreted with cutting-edge analytics to deliver optimal results. A lapse in any of these categories may hinder your brand’s content marketing endeavors and have detrimental consequences for your business. Below are five of the most common reasons that content marketing can fail and how to avoid them.

Unrealistic Expectations for Content

The strongest content marketing strategies begin with realistic expectations. Content marketing is a powerful tool for improving search engine optimization (SEO), building brand awareness and loyalty, increasing web traffic, and authenticating your brand voice. However, good content marketing strategies require significant effort, optimization, consistency, and time. Your business should work with a digital marketing agency that sets incremental, achievable goals for your content marketing strategies and pushes boundaries to foster growth along the way.

Lack of Content Research

Creating content without conducting appropriate research wastes time and resources, and can ultimately hinder a brand’s progress. Your business is far more likely to produce relevant, valuable, and engaging content after studying the target audience, measuring industry trends, and monitoring discussions on social media or other online platforms. Leading digital marketing agencies incorporate research into every aspect of their content marketing strategies to make sure your brand remains topical, interesting, and accurate.  

Insufficient Content Promotion and Distribution

In addition to providing useful and valuable information, a brand must leverage its content creation strategy to cultivate strong connections and establish long-term relationships with its target audiences. To maximize your brand’s return on investment (ROI), your content marketing efforts must focus on engaging with your audience to enhance your brand discoverability and promote higher brand awareness. The digital agency your brand partners with needs to implement a consistent, proven process for content promotion across a range of platforms including social media, email, blogs, and more.

Misalignment with Content Strategy

A well-organized content strategy lines up with the several different stages of the sales funnel and drives valuable traffic to the right places. Your business benefits the most from positive interactions with authentic, targeted content that nurtures leads through each step of the sales cycle. The agencies that deliver the most exceptional content marketing campaigns tailor your story to best fit the various types of consumers in your brand’s target market.

Inadequate Content Reporting and Analytics

With the availability of systematic analytics and top-notch reporting tools, the success of a content marketing campaign must be measured every step of the way. Key performance indicators (KPIs) and other metrics display the quantifiable data associated with consumer engagement, traffic increases, return visits and clicks, and other similar activities. Your business needs to track the progress of your content development strategies to readjust and optimize your marketing efforts going forward to boost brand awareness and ROI. The most experienced digital marketing agencies provide advanced reporting and analytics to interpret results in real time and utilize these tools to customize and design the most effective next steps for your content marketing strategy.  

Looking to improve your content marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Skills a Digital Agency Should Have

The best marketing agencies bring brands unprecedented recognition through the latest digital trends to improve relationships with consumers and drive success for the business. The digital marketing agency your brand partners with needs to provide cutting-edge talent and innovation to maximize your brand’s impact and promote growth in today’s technology-first world. Below are essential skills your brand should look for in a digital marketing agency.

Improving SERP Rankings through Original Content

Original content contributes to a brand’s Search Engine Results Page (SERP) rankings with skillful implementation of a thorough Search Engine Optimization (SEO) strategy to bring top visibility for a business’s most valuable keywords and search queries. The most effective SEO approaches use a combination of well-optimized and creative content throughout website pages, blogs, and link-building strategies to enhance visibility for users. However, foresight into upcoming Generation Z consumers also reports a strong alliance and dependence on video forums like YouTube. Accordingly, the digital agency your business chooses must offer video production expertise, such as editing, animation, optimization, and content curation to advance your consumer scope and ensure top authority on SERPs.  

Enhancing User Experience through Digital Design Aesthetics

A website is a business’s online calling card. Brands need websites with stunning designs and an easy-to-use interface to ensure a memorable and seamless experience across devices. The best digital marketing agencies have advanced website development skills in User Experience (UX) and User Interface (UI) design to build an online presence for your brand that aligns with your business’s values and strengthens the relationships you build with your visitors. From website frameworks to online optimization, your business needs a digital marketing agency that offers full-service website builds to deliver an unbeatable digital identity.

Maximizing Digital Impact through Full Service Marketing

To compete in today’s digital sphere, brands need to maximize their marketing efforts across all platforms. The best digital marketing agencies excel in showcasing a brand’s strengths, values, and identity through a combination of email marketing, content marketing, search engine marketing (SEM), video marketing and social media marketing. The digital agency your brand partners with should be able to strengthen your business’s impact through comprehensive data analysis to create an unrivaled marketing strategy.  

Looking to improve your digital marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Five Effective Ways to Nurture Leads

What is Lead Nurturing?

Though lead generation is an effective technique to maximize a business’s ROI, digital marketing relies on a broad range of services to elevate a brand’s identity. Whether B2C or B2B marketing, your brand must also nurture leads throughout the sales funnel to optimize your marketing strategies and drive more sales. Lead nurturing is the cultivation and development of potential buyers through all stages of the sales funnel. The best digital marketing agencies work closely with you and your brand to understand your target market and implement personalized, calculated lead nurturing efforts to promote higher conversion rates and boost sales.

Lead Nurturing Tactics

The most successful lead nurturing ventures involve consistent and strategic focus across several platforms in a timely manner. By establishing a deeper and more personalized connection with your leads, your business will see an increase in efficiency and conversion rates. Below are five effective nurturing tactics specific to lead marketing.

Multi-channel Marketing

Over the years, consumers have become accustomed and almost immune to email blasts and other generic lead nurturing strategies. Email open rates are often low, which indicates a need for a fresher, more innovative approach. Multi-channel marketing involves the combination of several different platforms and methods to facilitate a dynamic, all-encompassing outreach. With a healthy blend of email marketing, social media marketing, search engine optimization (SEO), paid advertising, display advertising, and retargeting, your business increases the likelihood of conveying your brand message to prospects at all stages of the sales cycle.

Lead Scoring

Lead scoring is a methodology that enables the prioritization of prospects by ranking their value, which makes for more efficient lead nurturing. Lead scoring systems differ from business to business, as the criteria that make for a valuable lead is often specific to the brand. The most common influences of lead scores are lead sources, browsing behaviors, email clicks and opens, and social media interactions. An accomplished digital marketing agency knows what indicators to look for to ensure that your leads are nurtured accordingly.  

Strategically Targeted Content

Understanding the distinct buyer personas is crucial to maximizing your ROI. By implementing strategically targeted content tailored to each of your ideal prospects, your brand message resonates with more potential buyers. Examples of tailored content include landing pages, display ads, social media content, and retargeted ads. The best digital marketing agencies work with you and your brand to guarantee that your content appeals to all of the buyer personas in your target market.

Multiple Marketing Touches

Today’s fast-paced digital marketplace is buyer-driven, which means that prospects expect to be contacted, and businesses are meant to compete with one another to earn their business. Statistically, the leads that close are “touched” or contacted upwards of ten times during the sales process. With the help of a knowledgeable digital marketing agency, your business can automate your lead marketing using a blend of strategic email, social media, and content marketing tactics to consistently address buyer concerns and hesitations.

Prompt Response Time

The moment a lead is created is the moment that a lead needs to be nurtured. Research shows that leads are far more likely to convert when contacted immediately after completing a call-to-action than they are later in the sales funnel. By partnering with a capable digital marketing agency, your business gains access to cutting-edge tools and analytics that enable prompt response times, effective outreach, and streamlined interactions with the highest quality leads.   

Looking to improve your digital marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Technical SEO: What You Need To Know

Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website. To stay competitive, your brand needs to use all three forms of optimization strategies. Specifically, technical SEO can help your brand maximize its website’s usability and earn higher rankings from search engines and crawling and indexing. Read on to discover how technical SEO can elevate your brand’s online presence.

What is technical SEO?

While on-page SEO primarily contains content optimization with heavy, strategic use of keywords and phrases, technical SEO includes the aspects of optimization that affect search engines’ ability to crawl and index a business’s site. Search engines give preferential treatment on search engine result pages (SERP)s to websites that are easier to read and translate through the use of certain technical aspects. This form of SEO considers these contributing factors to make sure a website earns top visibility for relevant search queries.

What does the technical SEO process entail?

Technical SEO requires a thorough process to gain valuable insight, influence your digital marketing efforts, and meet your brand’s goals. SEO experts use advanced technology to discover and strategize technical efforts that will bring your brand higher visibility on SERPs. Technical SEO processes consider aspects such as making sure your website is equipped with a safe, secure, and fast connection for a seamless customer experience, eliminating duplicate content to win more traffic, and ensuring every aspect of your brand’s website is crawlable.

When your brand works with Bearpaw Partners, you can be sure your business receives extensive technical SEO efforts to increase your website authority for relevant searches. Our experts offer technical SEO services that will maximize your digital marketing impact such as:

  • Website loading speed time- examples include server response time, minimizing Javascript and CSS, and setting a browser caching policy.
  • Website functionality-examples include search-friendly URLs, easily indexed content, and crawl budget strategy
  • Technical optimization-examples include duplicate content elimination, broken link redirects and replacements, and structured data implementation

How can technical SEO optimize your digital marketing strategy?

Technical SEO enhances website usability and functionality to create an unbeatable online presence. When your brand incorporates advanced technical SEO into your website development strategy, you can be confident that your visitors receive powerful user experiences every time they visit your site, search engines can effectively crawl and index the information on your site pages, and your business sees valuable results. With the best technical SEO strategy, your business can improve website performance, gain higher credibility with SERPs, and drive more traffic.

The more effectively and accurately a search engine can crawl and index your site, the better it can understand the content on your page and the higher rankings your website earns for valuable searches. When it comes to technical SEO, Bearpaw Partners has you covered.

Looking for a talented digital marketing agency to set your brand apart from the competition? Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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How Much Does It Cost to Build a Website

Before estimating the cost of a website, any business must assess the amount of development and design required based on the desired website size, level of UI and UX, amount of content, and integration needs. Whether redesigning a current website framework, building a new site from the ground up, or optimizing existing website pages with a new database, it’s important to recognize the scope of your project to ensure your goals are met within the parameters of your budget. Below, you’ll find a checklist of several factors to consider when estimating the cost of a website build.

Size of Website You Need

Websites range in scope and size depending on the function and nature of a business’s branding objectives. Factors that impact the size of your website build include the complexity of the desired navigation/ menu, amount of original content and custom visuals, the e-commerce integration, and number of call-to-actions integrated. Large and/or complex websites involve additional labor and come with a higher price tag.

Website Framework (Wireframing)

Once you have determined the size of your business’s website, an initial layout of its design is necessary to establish the structure, click-through journey, and interactive components found within its pages. A wireframe is a static representation of your site used to dictate this layout visually and gain greater insight into your project goals. A more complex wireframe demands more development and, therefore, increases website production cost.

Database Integration

Your business objectives guide the level of database integration needed for your website. Integrating and programming a database, whether as a shopping cart, user sign-in features, or an app, can range from simple to complex and affects the price of your website build.

UI Design Complexity

User interface (UI) design controls the look and feel of your website. The UI is comprised of graphic development, responsiveness, animation, and screen adaptations. The complexity and customization of your desired UI influence the overall cost of your brand’s website.

UX Design Complexity

The ease-of-use, interactive components, and stunning designs are the crux of user experience (UX) within a website. A website with sophisticated UX designs requires development and comprehensive analysis to ensure your website performance is fully optimized for a powerful user journey. The more advanced your UX components are, the more development your website requires.  

SEO

A website with complex search engine optimization (SEO) implementation ranks higher on search engines for targeted keywords and phrases. Though a skilled SEO strategy impacts the price of a website build, it also attracts high-quality traffic and is one of the most effective ways to increase a business’s ROI.

Multimedia Design

Multimedia components within a website are necessary for a brand to stay competitive in our digital climate. Incorporating sound files, animations, videos, and interactive features into your website elevates the brand image and generates more interactive communications with its users. More advanced multimedia components affect the price of a website build.

In the market for a custom website build? Bearpaw Partners is a digital marketing agency equipped with a team of talented developers and designers who are committed to building websites that elevate your brand and stay within budget. Contact us to get a quote today!

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5 Services You Should Look for in a Digital Marketing Agency

A digital marketing agency should be able to effectively communicate and market your business to your customers across all channels. The digital marketing agency you choose should excel in technical, creative and analytical services. This overall expertise is needed in order to develop your business’s digital footprint and provide your business with result-based insights to improve your ranking on search engines, ultimately growing the connection with your customers. Here are five services you should look for when choosing a digital marketing agency to tell your brand’s story.

Your Digital Marketing Agency Service Checklist:


1. Digital strategy

The agency you choose to escalate your brand recognition on digital platforms should be a full-service digital marketing agency that is proficient in transforming your ideas into online masterpieces. With those online masterpieces, the intent should always be to move a lead down the funnel towards the ultimate goal – a conversion.

Select an agency that is committed to driving those leads down the funnel through analytics, advertising, CRM and email campaigns. Starting from general awareness, every step in a user’s journey to convert needs to be considered and optimized for. A good digital marketing agency works closely with you to strategize and build that lead flow with a brand-centric approach.

2. Search engine optimization (SEO)

Maximize your brand’s visibility by partnering with a digital marketing agency that can effectively improve your page rankings on search engines through skilled SEO implementation. Higher page rankings lead to increased clicks and more organic traffic to your website to spark more conversations and expand your brand’s impact.

Ensure your brand maintains top visibility by collaborating with a digital marketing agency that offers technical SEO and skilled semantic search services. Great content only becomes influential if it is seen.

3. Original content creation

A digital marketing agency should have the skills to create compelling, shareable, on-brand original content to set your business apart from the competition. Original content drives traffic, builds customer loyalty and develops a brand’s online presence in a way that speaks to your audience and resonates with your customers.

The majority of brands are all over the digital landscape, creating a never-ending compilation of content that you have to compete with. Whether it’s through PPC (pay-per-click) ad campaigns or organic SEO content, a digital marketing agency should have the expertise to generate unique content that expands your brand’s digital impact and sets you apart.

4. Website development and design

Your business needs a cutting-edge website that connects your customers to your brand with stunning, user-optimized interfaces. The digital marketing agency you choose should offer website development and design capabilities to represent your brand online with skilled UX/UI functionalities that entice and retain visitors.

Select an agency that can build your brand a high quality, fully-responsive website with clean, simple web design to optimize your user’s experience and elevate your brand. Begin to think of your website as your online business card or elevator pitch. Does it represent your brand like it should?

5. Social media marketing (SMM)

The relationships you develop with your audience are essential to your brand’s success. Choose a digital marketing agency that has specialized social media marketing capabilities to build connections and captivate curiosity with your customers.

Intentional social media marketing strategies lead to an increase in brand recognition and customer loyalty, higher conversion rates, and growth in website traffic. Every demographic is represented on social media today and is actively looking for new, fresh social content to capture their interest. You need to make sure your brand is present and active for those potential customers.

Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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What is Digital Marketing? An Overview of a Complete Digital Strategy

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your digital campaign. Digital marketing utilizes many channels including search engines, websites, social media, mobile apps, and email. Twitter, Facebook, Instagram, LinkedIn, and Pinterest are several of the common social media platforms digital marketers use to promote brands and products.

Online versus Offline

A connection to the internet defines the distinction between online and offline digital marketing. Search engines, websites, social media, email, and many mobile apps require an internet connection to reach their audiences effectively. Offline digital marketing still involves electronic devices, though its channels do not need an internet connection. Customer demographics often dictate which kind of digital marketing will prove most beneficial to the brand or product.

Online digital marketing can be achieved through the following:

Search Engine Optimization (SEO)

SEO is the process of optimizing your content so that your website ranks higher on search engine results pages (SERPs). This increases the traffic to your website and encourages brand awareness. SEO generates organic search results through many creative and technical elements. These elements can include such components as keyword optimization, videos, links, page speed, and original content- all of which should reflect the personality and values of the brand in a user-friendly website layout.

Search Engine Marketing (SEM)

Whereas SEO generates search results organically, SEM includes the purchasing of paid ads in your digital marketing campaigns. In other words, the practice of SEM means you are paying for traffic to your website (via pay-per-click, display, or retargeting ads).  A combination of SEM and SEO can be exceptionally beneficial to a marketing campaign. While SEO can take up to six months to see the results, SEM speeds up the process as ads can be purchased immediately.

Pay-Per-Click Advertising (PPC)

With PPC advertising, the advertiser pays each time a user clicks on the business’s ad. These ads receive their ranking from what is known as the “ad auction” in which the search engine employs an automated process that determines the relevance and validity of the specific advertisements that will show up on their SERP. The most common PPC advertisement is a paid search ad that it appears when users are looking for an item or service they want to purchase.

Content Marketing

The purpose of content marketing is to create and distribute valuable content that appeals to a specific audience, spreads brand awareness, increases sales, promotes customer relationships, and creates topical authority. Content marketing is used in a number of components in your digital marketing campaign. It is used on web pages, blogs, infographics, social media posts, and emails. The goal of content marketing is to create topical authority while providing literature that interests and entertains an audience.

Social Media Marketing (SMM)

As a form of internet marketing, SMM involves the creation of content to be shared across social media networks and create brand awareness. SMM utilizes text, images, videos, and ads to promote audience engagement with your brand or product. SMM uses different social media networks to reach particular demographics based on age, interests, location, and more. Ultimately, SMM can increase website traffic, brand awareness, and customer interaction.

Affiliate Marketing

Affiliate marketing involves an arrangement in which an external website or individual is paid commission by the online retailer to refer readers or followers to the business’s page, product, or service. Beyond driving traffic to a retailer’s website, affiliate marketing creates brand awareness, increases sales, reaches specific customer demographics, and displays brand values.

Email Marketing

In this form of internet marketing, a business utilizes email lists to advertise products and services. Email marketing works best (and avoids ending up in the spam folder) when it is tailored to the interests and needs of potential customers. Using email marketing to offer individual customers special discounts and news based off of unique details, such as an upcoming birthday or a flash sale, allows a business to build customer relationships, and brand reputation.

Digital marketing allows businesses to effectively reach and engage target audiences, promote brand awareness, increase sales, and build customer relationships all while optimizing campaigns. A successful digital marketing campaign achieves these business goals by utilizing search engines, social media platforms, websites, and mobile apps. To enhance your digital presence and overall success, your campaigns should be highly customized to your brand’s values and target consumer.

Ready to start your next digital marketing campaign? Let’s Talk!

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What Does A Social Media Marketing Agency Do?

Having a social media presence is essential in order to compete with the ever-expanding market of modern-day businesses. Not only does it implement brand recognition and draw in more customers, but a social media presence aids in projecting the values and personality of the business to the public. That being said, initiating a social media presence is not quite as simple as the occasional Tweet or Instagram post. Social media agencies know that your business’s social media presence relies on consistent upkeep, research, and connections, and they exist in order grant your business the chance to allocate those tasks to an outsourced professional. Social media marketing agencies are able to analyze and comprehend the needs of your business in order to project your business’s values and draw in the customers you want. Here are a few of the services a social media marketing agency offers.

Content Publishing

Social media agencies use thorough research and analytics to provide your business with optimal content based on the most beneficial and popular topics. Your social media agency will design a content calendar dividing up the allotted number of pieces your business agrees upon. The content calendar will allow for consistent posting at optimal times to maximize your targeted audience. By enlisting an agency to create your business’s content, the stress of devising content for your business is removed from your team and given to an agency designed to build that work for you.

Brand Projection

For widespread recognition, it is important that the personality of your brand be obvious and up-to-date to cater to the current trends. A social media agency knows which platforms draw in the audience you want to target, what kind of content appeals most to those target audiences, and what values best align with your target audience. By utilizing an agency, your business’s social media can be better geared towards attracting the customers you want.

Finding Your Audience

One goal of a social media agency is to make your brand as accessible as possible in order to maximize audience. Social media agencies are able to formulate posts, tweets, activities, sharing, and likes to increase your businesses social media traffic and therefore bring in more customers.

Expanding Your Platforms

Social media agencies recognize that when customers search your business’s brand, you want to control that conversation while addressing their questions and concerns. The more social media platforms your business is present on, the more reach you have over your audience. Twitter, Instagram, and Facebook are a good place to start, but a successful social media agency will utilize these and more, such as Google+, Linkedin, Pinterest, and Medium to drive traffic to your business.

Analyze the Competition

Following careful examination of your business’s social media presence, a social media agency evaluates who your competition is and strategizes to outrank them. Additionally, an agency can study the failures and successes of the competition to supply your business with knowledge it needs to overcome your competitors. By knowing the strengths and weaknesses of the competition, an agency can better evaluate the direction to take your business.  

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What is a Digital Marketing Agency?

Over 83% of businesses today are using digital marketing to successfully reach their marketing goals. Digital marketing is directly impacted by the latest cultural trends and innovations and has an incomparable customer reach. Not only is digital marketing one of the most effective ways to promote brand recognition, but it helps your business to display its values and personality to its customers.

Unfortunately, digital marketing is not quite as simple as a colorful advertisement design and some air time. Successful digital marketing requires strategists, consultants, creatives, developers, web designers, videographers and marketing experts. Optimizing your business’s digital marketing can best be done by hiring a 3rd party digital marketing agency to take care of all these details and spare your company of the unnecessary effort of learning the in’s and out’s of digital marketing. By leaving your digital marketing needs to the experts, you can create a stress-reduced strategy for a successful business. Here are just a few of the ways a digital marketing agency works.

They will help you meet your business objectives

A key indicator of how a digital marketing agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular digital marketing strategy is applicable to every business. By nature, your business has unique digital needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

They will form a plan of action to fulfill your digital marketing goals

Once you’ve gained a clear understanding of where your business’s digital marketing stands, it’s game time. Decide on the goals your business wants to accomplish, whether you want to amp up brand awareness, reach a new target customer, or add to your business’s digital presence. A digital marketing agency will coordinate a detailed calendar laying out your goals, timed out content, and evaluation checkpoints to ensure your business is on the fast track to success. Forming these goals and assigning deadlines for reaching them will optimize your path to success.  

They will analyze the competition to better your digital marketing strategy

Following careful examination of your business’s social media presence, a digital agency evaluates who your competition is and strategizes to outrank them. Additionally, an agency can study the failures and successes of the competition to supply your business with knowledge it needs to overcome your competitors. By knowing the strengths and weaknesses of the competition, an agency can better evaluate the direction to take your business.  

They will help you master your brand projection

For widespread recognition, it is important that the personality of your brand be obvious and up-to-date to cater to the current trends. A digital marketing agency knows what digitized forums can draw in the audience you want to target, what kind of content appeals most to those target audiences, and what values best align with your target audience. By utilizing an agency, your business’s digital marketing can be better geared towards attracting the customers you want. Something as simple as designing your web page to reflect your business’s personality can tap into a whole new group of customers.

They will measure your success and decide what is working and what needs to change

As the results roll in from your digital marketing agency’s strategy, they will report back to you on their findings. You should be aware of a few indicators that will help you best judge what is working for your business and what needs adjusting. Some examples of these indicators of success include social media growth and reach, social media engagement and lead generation from social media. A digital marketing agency will work with you to review your results and continue to fine-tune your strategy.

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Digital Marketing Stats––The Influence of SERP Results

Every good business knows that rankings on search engine result pages (SERPs) matter. The internet is congested with data and endless sources of information, and the amount of internet searches each year is steadily increasing. To put it in perspective, on average, Google alone processes over 40,000 search queries per second. This ever-growing amount of search queries paired with the surplus of information readily available make it challenging to ensure your brand receives top visibility on SERPs. However, your brand needs to win these spots to continuously grow your business and expand your reach. Read on to understand the influence of SERP results.

SERP results impact website traffic

The higher your website pages appear on SERPs, the more visibility your website receives. When your website page appears in one of the top spots for a specific search query, the more recognition your brand receives and the chances of attracting website traffic to your site drastically increases. The highest rankings for certain keywords see the highest levels of organic traffic to those website pages.

SERP results increase website credibility

Websites that land in the top spots for specific searches not only attract more clicks, but they also earn increased levels of credibility. A website page that lands at the top of a SERP automatically gains more authority on that specific search topic than the website pages below it. Accordingly, top websites earn more clicks, which only further improves a brand’s credibility for targeted search terms.

SERP results create stronger audiences

Gaining insight into your target audience’s behaviors and interests allows your brand to create personalized and compelling relationships with your customers. Likewise, understanding what your target audience’s needs are and which keywords and phrases they search for gives your business the ability to rank for these specific keywords. When your brand’s website page appears as one of the top results for relevant search terms, your website receives more clicks from stronger audiences who are looking for the services your brand offers. Subsequently, higher SERP results organically curate a stronger audience for your brand.

Understanding the power of SERP results can create unending opportunities for your business if you’re willing to do the work to maintain visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area equipped with SEO experts who are not only willing to put in the work to improve your brand’s SERP rankings, but we excel at it. For us, there is no second best. We are proud of our ability to collaborate with your team to build an unbeatable digital presence. In the market for a digital marketing agency? Let’s work together!

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