4 Tips to Optimize Title Tags for Improved SEO

What are title tags?

Title tags, sometimes known as page titles, are integral factors for a successful business’s web ranking and visibility. Title tags are the clickable blue text that appears on search engine results pages (SERPs), and when correctly optimized, they can establish a significant difference between a brand and its competitors. The best brands utilize title tags to notably and effectively convey the content and purpose of a specific web page on their company site. Your business must work with an experienced digital marketing agency who understands how to properly optimize your title tags to boost organic traffic and guide your target consumers to relevant, valuable website pages. Below are four tips to help your title tags set your brand apart from your competition.    

 Find the appropriate length for your title tags

With too short of a title, the tag risks a lack of information, which results in an unappealing or incomplete message. With too long of a title, the tag runs the risk of being cut short before the message is adequately conveyed. Your brand needs to identify the sweet spot, typically between 45-60 characters, to captivate and entice users with complete and relevant text. Skilled title tag optimization requires a digital agency with experience in crafting concise, strategic copy to distinguish your web pages from the clutter.   

Write your title tags for your target market

While title tags are beneficial for SEO value, it’s important to remember that attracting the ideal customer is the first priority. Title tags may be a consumer’s first interaction with your brand, and it’s imperative to make a lasting impression. Top digital agencies know how to write engaging title tags that provide an accurate, positive message that stands out to your specific target market. 

Include your brand in your title tags

Successful marketing initiatives often utilize repeat exposure and include the brand name at the end of all of their website’s title tags. This consistency helps your brand resonate with users and search engines, which increases awareness and visibility over time. Additionally, accomplished businesses with a strong brand name should take advantage of this recognition to capture consumers at all different stages of the sales funnel and improve click rates. Expert SEO agencies augment awareness through tailored title tags and persistent brand association. 

Place important keywords first in your title tags

Keywords near or at the beginning of title tags provide more SEO value for search engines, which helps to raise a brand’s position on SERPs. Additionally, your business needs to place keywords at the forefront of title tags to improve the user’s search for valuable information. A well-versed digital marketing agency knows how to intelligently implement keywords in your brand’s title tags to maximize traffic and increase SERP rankings. 

Looking to improve your rankings on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Why It Is Important To Diversify Your Traffic Sources

With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence.

Organic Search Traffic Alone Isn’t Enough

Organic search traffic refers to visitors and prospects that arrive on your page through search engines and without a referring website. Skilled search engine optimization (SEO) increases visibility and improves Search Engine Results Page (SERP) rankings with strategically tailored and customized website content. However, in today’s digital-first world, brand’s cannot rely on SEO implementation alone to increase clicks and improve traffic. A winning marketing campaign must include paid search marketing, display advertising, social media marketing, video marketing, and email marketing in addition to organic search traffic efforts.

A Diversified Traffic Portfolio Benefits SEO

When ranking websites for specific search queries, search engines consider external factors that enhance the credibility of site pages, such as referring sites and clicks that bring visitors to your page. Accordingly, your business’s SEO strategy will perform better with a marketing strategy that relies on several avenues for traffic and reliable links to arrive at your brand’s website. Additionally, active social media marketing boosts SEO value and expands your brand’s digital reach.

Multiple Traffic Sources Give Your Brand a Competitive Edge

As technology makes multi-channel marketing easier than ever, brands need to create an impactful presence across a range of channels to remain competitive. The implementation of multiple sources of incoming traffic facilitates more customized connections and makes a stronger impact on your audience. A successful digital marketing agency can efficiently allocate your brand’s efforts to a multitude of traffic sources to provide measurable results and give your brand a competitive edge.

Your brand needs a digital marketing agency that can elevate your business’s marketing efforts across a range of reliable traffic sources and social channels. Your business needs a steady flow of incoming web traffic to remain prosperous and competitive. The marketing professionals at Bearpaw Partners understand the importance of diversified traffic sources and deliver both the experience and cutting-edge tools to maximize your brand’s discoverability. Looking to augment your web traffic and improve your SEO? Let’s work together!

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Understanding Nofollow Links

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a significant impact on your website’s value. Read on to learn everything you need to know about nofollow links.

Nofollow and Follow Links: What’s the Difference?

Follow links are hyperlinks that are followed by search engines during a crawl, which scores and supports the transfer of link equity from website to website. These are the types of links that facilitate a boost in search engine optimization (SEO) value of the linked-to sites.

Links with the rel=”nofollow” HTML tag are known as “nofollow links.” A nofollow link is a hyperlink that does not count as a point in terms of link equity or PageRank. The nofollow tag intentionally tells search engines not to crawl the linked-to site and proves integral to the success and prosperity of your brand’s website.

History of Nofollow Links

Google was the first to introduce the nofollow concept to the digital world, and other search engines soon followed. Nofollow tags were developed to limit or completely restrict the credit given to paid links or comment spam in public areas, such as blog comment sections or referrer lists. Search engines reward links that are earned by compelling, all-original content.

At the time, this meant that if a page on your website had 30 links and 15 of them were nofollowed, then the remaining 15 follow links would receive two PageRank link points each. Web developers began to take advantage of this concept, and it became known as “PageRank sculpting.” PageRank sculpting enabled digital architects to nofollow links to unimportant pages and “juice up” whatever other internal pages they desired.

Today, however, Google and other search engines divide PageRank link points equally amongst all links on a page, whether they are follow or nofollow links. Search engines have also outlawed paid links that pass PageRank, as the guidelines deem the buying and selling of followed paid links as violations. Together, these two actions have leveled the playing field concerning hyperlinking integrity.

How Nofollow Links Affect SEO

Maximize Crawl Budget Results
In terms of SEO, utilizing the rel=”nofollow” tag is simple but critical to your internal linking efficiency. Nofollow links enable your business to dictate which links search engines crawl and which ones they don’t, which is an ability that helps to effectively capitalize on your website’s crawl budget. With properly allocated follow and nofollow links, search engines will spend the majority of your brand’s crawl budget on the most important pages. The best SEO specialists understand how a search engine crawl transpires and prioritizes your website’s internal linking methods accordingly to optimize your business’s crawl budget results.

Diversify Your Linking Strategy
A website should never unanimously consist of followed links. A website inevitably receives nofollow backlinks, especially because social media, press releases, Wikipedia, forums, and many other public domains automatically assign nofollow tags to their links. If your brand’s website has a suspiciously high percentage of followed links, search engines and your competitors will notice. An experienced digital marketing agency knows how to efficiently manage your follow and nofollow links to achieve an ideal link balance and diversification and maintain credibility in the eyes of search engines and your industry.

Generate Valuable Traffic
Though nofollow links don’t directly transfer link points and equity, they still provide visibility to the linked-to website. More publicity for your business’s website is never a bad thing. When users visit your site pages, your brand’s web content should captivate and entice them to take an action, such as buying a product or sharing a webpage. In this capacity, nofollow links can indirectly impact SEO and ROI by driving more traffic to your business’s website. The best digital marketing agencies implement a robust, organic linking strategy to generate consistent and genuine interest while boosting your website’s SEO value.

Looking to improve your website’s visibility on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Technical SEO: What You Need To Know

Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website. To stay competitive, your brand needs to use all three forms of optimization strategies. Specifically, technical SEO can help your brand maximize its website’s usability and earn higher rankings from search engines and crawling and indexing. Read on to discover how technical SEO can elevate your brand’s online presence.

What is technical SEO?

While on-page SEO primarily contains content optimization with heavy, strategic use of keywords and phrases, technical SEO includes the aspects of optimization that affect search engines’ ability to crawl and index a business’s site. Search engines give preferential treatment on search engine result pages (SERP)s to websites that are easier to read and translate through the use of certain technical aspects. This form of SEO considers these contributing factors to make sure a website earns top visibility for relevant search queries.

What does the technical SEO process entail?

Technical SEO requires a thorough process to gain valuable insight, influence your digital marketing efforts, and meet your brand’s goals. SEO experts use advanced technology to discover and strategize technical efforts that will bring your brand higher visibility on SERPs. Technical SEO processes consider aspects such as making sure your website is equipped with a safe, secure, and fast connection for a seamless customer experience, eliminating duplicate content to win more traffic, and ensuring every aspect of your brand’s website is crawlable.

When your brand works with Bearpaw Partners, you can be sure your business receives extensive technical SEO efforts to increase your website authority for relevant searches. Our experts offer technical SEO services that will maximize your digital marketing impact such as:

  • Website loading speed time- examples include server response time, minimizing Javascript and CSS, and setting a browser caching policy.
  • Website functionality-examples include search-friendly URLs, easily indexed content, and crawl budget strategy
  • Technical optimization-examples include duplicate content elimination, broken link redirects and replacements, and structured data implementation

How can technical SEO optimize your digital marketing strategy?

Technical SEO enhances website usability and functionality to create an unbeatable online presence. When your brand incorporates advanced technical SEO into your website development strategy, you can be confident that your visitors receive powerful user experiences every time they visit your site, search engines can effectively crawl and index the information on your site pages, and your business sees valuable results. With the best technical SEO strategy, your business can improve website performance, gain higher credibility with SERPs, and drive more traffic.

The more effectively and accurately a search engine can crawl and index your site, the better it can understand the content on your page and the higher rankings your website earns for valuable searches. When it comes to technical SEO, Bearpaw Partners has you covered.

Looking for a talented digital marketing agency to set your brand apart from the competition? Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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Common Internal Linking Mistakes

Brands need a customized content optimization strategy to ensure their website pages receive more valuable traffic. The best content marketing strategies implement deliberate internal linking patterns to enhance SEO efforts. Read on to learn about the power of internal linking and the common mistakes associated with this technique.

What are internal links?

Internal links are clickable hyperlinks that connect one page on your website to another page within the same domain. These internal links establish website structure by creating a hierarchy of pages that provides users with the ability to navigate from page to page. Your internal linking hierarchy also gives search engines the ability to effectively crawl your site by following links from one page to the next.

Importance of internal linking

Search engines utilize the internal links on your web pages to detect related content and use this information to score the link equity or link value. Search engines deem the pages with the highest link value as most important and rank them above those with fewer or less valuable links. The more high-value pages that your website domain contains, the higher it will rank on search engine result pages (SERPs). With well-organized internal linking, your website gains more authority on valuable search terms.  

Internal linking mistakes

Several common mistakes affect the success of an internal linking strategy, but these issues can easily be resolved to ensure your website receives top visibility on SERPs. Your brand should work with a digital marketing agency who is proficient in website design and strategy to receive an unbeatable marketing plan with proper internal linking implementation.

Broken links

A broken link is simply a link that does not work properly. Bad URLs and non-existent pages are the most common causes of broken links, and they can be extremely detrimental to the value of your website. Specifically, broken links disrupt the flow and structure of a website, which impacts the way search engines interpret your on-page content.

Too many links

A web page with too many internal links affects a user’s experience and can cause it to rank poorly. Because value is split between the number of links, an overabundance results in extremely low link equity.

Not enough incoming links

A page’s value is dependent upon receiving several links from high-authority pages within your domain. All relevant pages should be interlinked to generate better rankings and value. Without sufficient incoming internal links, websites earn lower visibility on SERPs.

URL redirects

Both temporary and permanent redirects forward one URL to a different URL. Having too many redirects can result in a chain or infinite loop that wastes your website’s crawl budget. Excessive redirects take away value from more pertinent pages and render them ineffective.

Orphaned pages

Orphaned pages are pages on your website with no incoming links. These pages are often forms or photo galleries that have little to no SEO purpose. Links to an orphan page cause search engines to scan unnecessary content and perhaps overlook other valuable pages. The most effective sitemaps contain beneficial, linkable information on every page.  

Excessive crawl depth

Important pages and content should be easy to discover. When it takes more than three or four clicks to land on a page, its SEO value is decreased. The deeper a page is buried, the less likely a user or crawler is to find it. Your brand’s best and most relevant content should be easily accessible.  

Looking to improve your website’s visibility on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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What is Digital Marketing? An Overview of a Complete Digital Strategy

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your digital campaign. Digital marketing utilizes many channels including search engines, websites, social media, mobile apps, and email. Twitter, Facebook, Instagram, LinkedIn, and Pinterest are several of the common social media platforms digital marketers use to promote brands and products.

Online versus Offline

A connection to the internet defines the distinction between online and offline digital marketing. Search engines, websites, social media, email, and many mobile apps require an internet connection to reach their audiences effectively. Offline digital marketing still involves electronic devices, though its channels do not need an internet connection. Customer demographics often dictate which kind of digital marketing will prove most beneficial to the brand or product.

Online digital marketing can be achieved through the following:

Search Engine Optimization (SEO)

SEO is the process of optimizing your content so that your website ranks higher on search engine results pages (SERPs). This increases the traffic to your website and encourages brand awareness. SEO generates organic search results through many creative and technical elements. These elements can include such components as keyword optimization, videos, links, page speed, and original content- all of which should reflect the personality and values of the brand in a user-friendly website layout.

Search Engine Marketing (SEM)

Whereas SEO generates search results organically, SEM includes the purchasing of paid ads in your digital marketing campaigns. In other words, the practice of SEM means you are paying for traffic to your website (via pay-per-click, display, or retargeting ads).  A combination of SEM and SEO can be exceptionally beneficial to a marketing campaign. While SEO can take up to six months to see the results, SEM speeds up the process as ads can be purchased immediately.

Pay-Per-Click Advertising (PPC)

With PPC advertising, the advertiser pays each time a user clicks on the business’s ad. These ads receive their ranking from what is known as the “ad auction” in which the search engine employs an automated process that determines the relevance and validity of the specific advertisements that will show up on their SERP. The most common PPC advertisement is a paid search ad that it appears when users are looking for an item or service they want to purchase.

Content Marketing

The purpose of content marketing is to create and distribute valuable content that appeals to a specific audience, spreads brand awareness, increases sales, promotes customer relationships, and creates topical authority. Content marketing is used in a number of components in your digital marketing campaign. It is used on web pages, blogs, infographics, social media posts, and emails. The goal of content marketing is to create topical authority while providing literature that interests and entertains an audience.

Social Media Marketing (SMM)

As a form of internet marketing, SMM involves the creation of content to be shared across social media networks and create brand awareness. SMM utilizes text, images, videos, and ads to promote audience engagement with your brand or product. SMM uses different social media networks to reach particular demographics based on age, interests, location, and more. Ultimately, SMM can increase website traffic, brand awareness, and customer interaction.

Affiliate Marketing

Affiliate marketing involves an arrangement in which an external website or individual is paid commission by the online retailer to refer readers or followers to the business’s page, product, or service. Beyond driving traffic to a retailer’s website, affiliate marketing creates brand awareness, increases sales, reaches specific customer demographics, and displays brand values.

Email Marketing

In this form of internet marketing, a business utilizes email lists to advertise products and services. Email marketing works best (and avoids ending up in the spam folder) when it is tailored to the interests and needs of potential customers. Using email marketing to offer individual customers special discounts and news based off of unique details, such as an upcoming birthday or a flash sale, allows a business to build customer relationships, and brand reputation.

Digital marketing allows businesses to effectively reach and engage target audiences, promote brand awareness, increase sales, and build customer relationships all while optimizing campaigns. A successful digital marketing campaign achieves these business goals by utilizing search engines, social media platforms, websites, and mobile apps. To enhance your digital presence and overall success, your campaigns should be highly customized to your brand’s values and target consumer.

Ready to start your next digital marketing campaign? Let’s Talk!

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What is Search Engine Optimization

Everything Your Business Needs to Know About SEO

Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO) implementation to improve their search engine readability and increase rankings on search engine result pages (SERPs). To remain competitive, your brand needs well-executed SEO to gain more organic traffic to your website pages and earn top visibility. Here is everything your business needs to know about SEO.

What is SEO?

SEO is the process of marking up a website in a way that optimizes the web pages for (Search Engine Results Pages) SERPs. Schema markup is a universal standard of code that can boost a website’s SEO by making it easier for search engines to translate and understand the information on a webpage. If search engines can read the content on a website more accurately, it can return more informative and relevant web pages to searchers. Skilled implementation of SEO builds brand awareness and gives websites more authority on certain topics and keywords.

How can SEO improve SERP rankings?

With good SEO, your webpage earns maximum search engine readability and, thus, higher visibility for more relevant keywords and searches. Skilled SEO markup attracts higher-quality searchers to your website to continually increase your clicks and SERP rankings. Accordingly, your website earns more organic traffic, which further heightens your authority on specific search topics, improves your business’s reliability and enhances your brand’s digital identity.

How can SEO expand your digital presence?

Skilled SEO can elevate your brand’s digital presence because higher SERP rankings make your web pages more visible, accessible and shareable. Earning top authority for relevant searches and keywords increases credibility and heightens brand awareness. More authority on specific searches maximizes your brand’s reach and gives your business a competitive edge over similar websites.

In the market for a digital agency to help develop your brand’s SEO strategy and digital marketing plan? Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most talented SEO experts and creative content writers who can give your brand an unbeatable digital presence. Let’s work together!

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5 Questions to Ask an SEO Agency

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking strategies can only get you so far. An SEO agency will help you with the little details like website security, image optimization, functioning backlinks, content quality and length, loading speed, and user convenience. An in-depth analysis of how your business’s website and digital marketing is functioning will allow your agency to design an improved strategy moving forward.

Your consideration of an SEO agency is the first step in the process of bettering your business’s digital marketing strategy. The steps to follow should be geared towards finding an SEO agency with reputable experience whose personality, goals and values are synonymous with your business’s own. Asking these 7 questions can help you gain a better understanding of the SEO agency you are considering hiring.

How will your agency help me meet my business objectives?

A key indicator of how an SEO agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular marketing strategy is applicable to every business. By nature, your business has unique needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

What can you do to get me ahead of my competitors?

One of the most important strategies an SEO agency should offer is an extensive analysis of your competitors. By studying the competitor’s failures, successes, strategies, and stats, a social media marketing agency should be able to offer your business better insight into what needs to be done with your SEO strategy. Asking your prospective SEO agency how they can aid you in not only understanding your competition but surpassing them is an essential component in deciding whether or not they are the right agency for you.

Who will I be working with directly on a regular basis?  

An SEO agency’s proposal is intended to be a collection of highlights pinpointing the key strategies they are going to use to better your digital presence and search engine ranking. Often, the person presenting this proposal to you is not the person who you will be working with on a day-to-day basis. Taking a closer look at the members of your potential agency and which of those members will be specifically assigned to your business can help you depict what communication is going to look like between you and that agency.

How do you measure success?

The SEO agency you choose should be familiar with a collection of key performance indicators that they use as a standard. It is by this standard that they should be able to measure their success in improving your business’s social media presence. Some examples of the ways your SEO agency should be measuring their success include increased rankings, increased traffic flow, increased calls and web activity and increased revenue. If your potential agency can attest to past success in these areas, then they might be a good fit for you.

How soon will you see results?

The SEO agency you are considering hiring should make you aware that there is no standard, set time frame for when you will see results, as each of the key phrases your business wants to win for has a different competitive ranking. The reality of SEO is that this timeframe is going to vary, therefore if an SEO agency is promising you to see results in a standard time frame for each phrase, they might not be the agency for you. Keep in mind that to win for a key phrase, it can take anywhere between 3 weeks or 1 year.

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The Facts About Local SEO

Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find your business easier and faster than ever before. Here are a few facts your team needs to know about local SEO.

Local SEO propels local sales

When users search for a specific product or service, business location is the most common piece of information users are looking for. There is a strong correlation between local searches, local business visits, and business sales. Now more than ever before, SEO implementation has the power to not only position a business on SERPs, but also to drive its sales.

Mobile searches for local businesses are continuing to grow

In the era of smartphones, mobile searches are continually on the rise. In fact, mobile searches are more likely to drive local business visits within 24 hours than desktop searches. Accordingly, businesses need to optimize their mobile search strategies to earn top visibility for audiences on the go.

Online business reviews affect your local SEO

The voice and the opinion of a business’s customers matter now more than ever before. Search engines factor in local reviews when ranking website pages on SERPs. The more positive reviews your business has online, the more visibility your website receives for local search queries.

Link building improves your local SEO

Links also help enhance your local SEO and improving your brand’s website visibility. Backlinking from other local businesses, bloggers, newspapers, or other associations plays a factor in how search engines read the content on your website. The more backlinks your website has, the more search engines recognize your website as a credible source of information.

Google is the dominant search engine for local queries

Google dominates the market for searches per day in comparison to other search engines. Fortunately for businesses, Google has integrated different programs brands can utilize to improve their local SEO such as maps, knowledge graphs, easy contact information, and reviews and testimonials. Your business needs to take advantage of these tools to make your website is visible on SERPs for users seeking out local businesses.

Your brand needs a digital market agency equipped with the talent and knowledge to give your business top visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area with a team of the most skilled local SEO experts who know how to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!

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Why SEO and Content Marketing Go Hand in Hand

In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and content marketing is one of the most powerful tools your business has to boost traffic to your website and increase your brand’s website visibility on search engine results pages (SERPs). Read on to find out why SEO and content marketing go hand in hand.

What’s the difference between SEO and content marketing?

SEO and content marketing are closely related in the way they operate, but each strategy is different in terms of how each approach optimizes a brand’s digital presence and expands its reach. The goal of SEO implementation is to tell search engines what the content on a website page means rather than just what it says. If search engines can understand and interpret a search query more accurately, it can return more significant results to searchers and drive more quality traffic to website pages.

The purpose of content marketing integration, on the other hand, is to provide more valuable content to targeted audiences and convert more leads into customers. Valuable content differs for each individual brand personality and branding strategy. For instance, valuable content for one company could mean informative blog posts, while for another, it could mean entertaining infographics or creative web copy. However, one aspect remains the same. The goal of content marketing is to capture the attention of target audiences and attract more potential customers to a brand’s website pages.

How does SEO benefit content marketing?

While SEO and content marketing have different goals, the two approaches rely on each other to create a digital presence that is just as readable for search engines as it is discoverable for searchers. SEO benefits content marketing goals because it improves the way search engines read website pages. The way a search engine interprets a website page determines the visibility it receives for relevant search queries and how discoverable the content is for targeted audiences.

How does content marketing benefit SEO?

SEO requires the use of keywords, key phrases, linkbacks, and consistent output to make website pages appear on SERPs for relevant search queries and to continue to win. Content marketing is the fundamental component of utilizing these keywords and key phrases and building linkbacks within the pages of a website. Additionally, constant creation of content gives websites consistent output to improve SEO and improves rankings on SERPs.

In the market for a digital agency to help develop your brand’s SEO strategy and content marketing plan? Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most talented SEO experts and creative content writers who can give your brand an unbeatable digital presence. Let’s work together!

 

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