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Digital Marketing

Digital Marketing Stats––The Influence of SERP Results

bearpawpartners serp results
Every good business knows that rankings on search engine result pages (SERPs) matter. The internet is congested with data and endless sources of information, and the amount of internet searches each year is steadily increasing. To put it in perspective, on average, Google alone processes over 40,000 search queries per second. This ever-growing amount of search queries paired with the surplus of information readily available make it challenging to ensure your brand receives top visibility...
Digital Marketing

The Facts About Local SEO

The Facts About Local SEO
Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find...
Digital Marketing

Why SEO and Content Marketing Go Hand in Hand

Why SEO and Content Marketing Go Hand in Hand
In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and...
Digital Marketing, Digital Marketing Agency, Facebook

4 Reasons Your Business Needs a Killer Social Media Strategy

4-reasons-your-business-needs-killer-social-media-strategy
In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in...
Digital Marketing, Digital Marketing Agency, Facebook

How to Use Facebook to Improve Your Brand’s Audience

How to Use Facebook to Improve Your Brand’s Audience
Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and...
Digital Marketing, Digital Marketing Agency, SEO

Questions Every Brand Should Ask Before Hiring a Digital Marketing Agency

Questions to Ask Before Hiring a Digital Marketing Agency Atlanta
In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your...
Digital Marketing

4 Reasons Bearpaw Partners is the Best Digital Marketing Agency in Atlanta

Best Digital Marketing Agency in Atlanta GA
When it comes to connecting brands to customers, businesses need a digital marketing team who can communicate its message through an effective, compelling and unique digital identity. The best digital marketing team can tell a brand’s story through stunning website designs, creative social media solutions, and on-brand, all-original content. Not sure where to start when searching for the best digital marketing agency who can give your brand a discoverable digital presence? Well, we did the...
Digital Marketing, SEO

How to Solve Duplicate Content in Search Engine Optimization

Brad Cooper From Bearpaw Partners Discusses Duplicate Content and SEO
Today I'm going to be talking about duplicate content and how it affects your SEO. Duplicate content is when there are multiple URLs with almost the exact same content, if not the exact same. Duplicate content is bad for two reasons. The first reason is when you have two URLs with similar content, you no longer get to choose which page will show in SERP results. Instead, the search engines pick the page for you based on criteria such as the page that was crawled first, internal links, and external links. The second reason duplicate content is bad is that search engines will often penalize your site and move your page dramatically lower in SERP results. Now that you know why duplicate content is bad, let's go through what exactly search engines consider duplicate content.
Digital Marketing, SEO

5 Reasons Your Website Needs Schema Markup

Schema Markup By Bearpaw Partners- Digital Marketing Agency
5 Reasons Your Website Needs Schema Markup The internet is brimming with information. Search engines can find answers to a search query in seconds. In short, information has never been more accessible than it is now. However, with the millions of websites that exist, the internet can become congested with data, and it can be difficult for your brand to remain visible to your targeted audience on search engine result pages (SERPs). Websites need to...