Why It Is Important To Diversify Your Traffic Sources

With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence.

Organic Search Traffic Alone Isn’t Enough

Organic search traffic refers to visitors and prospects that arrive on your page through search engines and without a referring website. Skilled search engine optimization (SEO) increases visibility and improves Search Engine Results Page (SERP) rankings with strategically tailored and customized website content. However, in today’s digital-first world, brand’s cannot rely on SEO implementation alone to increase clicks and improve traffic. A winning marketing campaign must include paid search marketing, display advertising, social media marketing, video marketing, and email marketing in addition to organic search traffic efforts.

A Diversified Traffic Portfolio Benefits SEO

When ranking websites for specific search queries, search engines consider external factors that enhance the credibility of site pages, such as referring sites and clicks that bring visitors to your page. Accordingly, your business’s SEO strategy will perform better with a marketing strategy that relies on several avenues for traffic and reliable links to arrive at your brand’s website. Additionally, active social media marketing boosts SEO value and expands your brand’s digital reach.

Multiple Traffic Sources Give Your Brand a Competitive Edge

As technology makes multi-channel marketing easier than ever, brands need to create an impactful presence across a range of channels to remain competitive. The implementation of multiple sources of incoming traffic facilitates more customized connections and makes a stronger impact on your audience. A successful digital marketing agency can efficiently allocate your brand’s efforts to a multitude of traffic sources to provide measurable results and give your brand a competitive edge.

Your brand needs a digital marketing agency that can elevate your business’s marketing efforts across a range of reliable traffic sources and social channels. Your business needs a steady flow of incoming web traffic to remain prosperous and competitive. The marketing professionals at Bearpaw Partners understand the importance of diversified traffic sources and deliver both the experience and cutting-edge tools to maximize your brand’s discoverability. Looking to augment your web traffic and improve your SEO? Let’s work together!

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Understanding Nofollow Links

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a significant impact on your website’s value. Read on to learn everything you need to know about nofollow links.

Nofollow and Follow Links: What’s the Difference?

Follow links are hyperlinks that are followed by search engines during a crawl, which scores and supports the transfer of link equity from website to website. These are the types of links that facilitate a boost in search engine optimization (SEO) value of the linked-to sites.

Links with the rel=”nofollow” HTML tag are known as “nofollow links.” A nofollow link is a hyperlink that does not count as a point in terms of link equity or PageRank. The nofollow tag intentionally tells search engines not to crawl the linked-to site and proves integral to the success and prosperity of your brand’s website.

History of Nofollow Links

Google was the first to introduce the nofollow concept to the digital world, and other search engines soon followed. Nofollow tags were developed to limit or completely restrict the credit given to paid links or comment spam in public areas, such as blog comment sections or referrer lists. Search engines reward links that are earned by compelling, all-original content.

At the time, this meant that if a page on your website had 30 links and 15 of them were nofollowed, then the remaining 15 follow links would receive two PageRank link points each. Web developers began to take advantage of this concept, and it became known as “PageRank sculpting.” PageRank sculpting enabled digital architects to nofollow links to unimportant pages and “juice up” whatever other internal pages they desired.

Today, however, Google and other search engines divide PageRank link points equally amongst all links on a page, whether they are follow or nofollow links. Search engines have also outlawed paid links that pass PageRank, as the guidelines deem the buying and selling of followed paid links as violations. Together, these two actions have leveled the playing field concerning hyperlinking integrity.

How Nofollow Links Affect SEO

Maximize Crawl Budget Results
In terms of SEO, utilizing the rel=”nofollow” tag is simple but critical to your internal linking efficiency. Nofollow links enable your business to dictate which links search engines crawl and which ones they don’t, which is an ability that helps to effectively capitalize on your website’s crawl budget. With properly allocated follow and nofollow links, search engines will spend the majority of your brand’s crawl budget on the most important pages. The best SEO specialists understand how a search engine crawl transpires and prioritizes your website’s internal linking methods accordingly to optimize your business’s crawl budget results.

Diversify Your Linking Strategy
A website should never unanimously consist of followed links. A website inevitably receives nofollow backlinks, especially because social media, press releases, Wikipedia, forums, and many other public domains automatically assign nofollow tags to their links. If your brand’s website has a suspiciously high percentage of followed links, search engines and your competitors will notice. An experienced digital marketing agency knows how to efficiently manage your follow and nofollow links to achieve an ideal link balance and diversification and maintain credibility in the eyes of search engines and your industry.

Generate Valuable Traffic
Though nofollow links don’t directly transfer link points and equity, they still provide visibility to the linked-to website. More publicity for your business’s website is never a bad thing. When users visit your site pages, your brand’s web content should captivate and entice them to take an action, such as buying a product or sharing a webpage. In this capacity, nofollow links can indirectly impact SEO and ROI by driving more traffic to your business’s website. The best digital marketing agencies implement a robust, organic linking strategy to generate consistent and genuine interest while boosting your website’s SEO value.

Looking to improve your website’s visibility on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Five Effective Ways to Nurture Leads

What is Lead Nurturing?

Though lead generation is an effective technique to maximize a business’s ROI, digital marketing relies on a broad range of services to elevate a brand’s identity. Whether B2C or B2B marketing, your brand must also nurture leads throughout the sales funnel to optimize your marketing strategies and drive more sales. Lead nurturing is the cultivation and development of potential buyers through all stages of the sales funnel. The best digital marketing agencies work closely with you and your brand to understand your target market and implement personalized, calculated lead nurturing efforts to promote higher conversion rates and boost sales.

Lead Nurturing Tactics

The most successful lead nurturing ventures involve consistent and strategic focus across several platforms in a timely manner. By establishing a deeper and more personalized connection with your leads, your business will see an increase in efficiency and conversion rates. Below are five effective nurturing tactics specific to lead marketing.

Multi-channel Marketing

Over the years, consumers have become accustomed and almost immune to email blasts and other generic lead nurturing strategies. Email open rates are often low, which indicates a need for a fresher, more innovative approach. Multi-channel marketing involves the combination of several different platforms and methods to facilitate a dynamic, all-encompassing outreach. With a healthy blend of email marketing, social media marketing, search engine optimization (SEO), paid advertising, display advertising, and retargeting, your business increases the likelihood of conveying your brand message to prospects at all stages of the sales cycle.

Lead Scoring

Lead scoring is a methodology that enables the prioritization of prospects by ranking their value, which makes for more efficient lead nurturing. Lead scoring systems differ from business to business, as the criteria that make for a valuable lead is often specific to the brand. The most common influences of lead scores are lead sources, browsing behaviors, email clicks and opens, and social media interactions. An accomplished digital marketing agency knows what indicators to look for to ensure that your leads are nurtured accordingly.  

Strategically Targeted Content

Understanding the distinct buyer personas is crucial to maximizing your ROI. By implementing strategically targeted content tailored to each of your ideal prospects, your brand message resonates with more potential buyers. Examples of tailored content include landing pages, display ads, social media content, and retargeted ads. The best digital marketing agencies work with you and your brand to guarantee that your content appeals to all of the buyer personas in your target market.

Multiple Marketing Touches

Today’s fast-paced digital marketplace is buyer-driven, which means that prospects expect to be contacted, and businesses are meant to compete with one another to earn their business. Statistically, the leads that close are “touched” or contacted upwards of ten times during the sales process. With the help of a knowledgeable digital marketing agency, your business can automate your lead marketing using a blend of strategic email, social media, and content marketing tactics to consistently address buyer concerns and hesitations.

Prompt Response Time

The moment a lead is created is the moment that a lead needs to be nurtured. Research shows that leads are far more likely to convert when contacted immediately after completing a call-to-action than they are later in the sales funnel. By partnering with a capable digital marketing agency, your business gains access to cutting-edge tools and analytics that enable prompt response times, effective outreach, and streamlined interactions with the highest quality leads.   

Looking to improve your digital marketing strategy? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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Technical SEO: What You Need To Know

Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website. To stay competitive, your brand needs to use all three forms of optimization strategies. Specifically, technical SEO can help your brand maximize its website’s usability and earn higher rankings from search engines and crawling and indexing. Read on to discover how technical SEO can elevate your brand’s online presence.

What is technical SEO?

While on-page SEO primarily contains content optimization with heavy, strategic use of keywords and phrases, technical SEO includes the aspects of optimization that affect search engines’ ability to crawl and index a business’s site. Search engines give preferential treatment on search engine result pages (SERP)s to websites that are easier to read and translate through the use of certain technical aspects. This form of SEO considers these contributing factors to make sure a website earns top visibility for relevant search queries.

What does the technical SEO process entail?

Technical SEO requires a thorough process to gain valuable insight, influence your digital marketing efforts, and meet your brand’s goals. SEO experts use advanced technology to discover and strategize technical efforts that will bring your brand higher visibility on SERPs. Technical SEO processes consider aspects such as making sure your website is equipped with a safe, secure, and fast connection for a seamless customer experience, eliminating duplicate content to win more traffic, and ensuring every aspect of your brand’s website is crawlable.

When your brand works with Bearpaw Partners, you can be sure your business receives extensive technical SEO efforts to increase your website authority for relevant searches. Our experts offer technical SEO services that will maximize your digital marketing impact such as:

  • Website loading speed time- examples include server response time, minimizing Javascript and CSS, and setting a browser caching policy.
  • Website functionality-examples include search-friendly URLs, easily indexed content, and crawl budget strategy
  • Technical optimization-examples include duplicate content elimination, broken link redirects and replacements, and structured data implementation

How can technical SEO optimize your digital marketing strategy?

Technical SEO enhances website usability and functionality to create an unbeatable online presence. When your brand incorporates advanced technical SEO into your website development strategy, you can be confident that your visitors receive powerful user experiences every time they visit your site, search engines can effectively crawl and index the information on your site pages, and your business sees valuable results. With the best technical SEO strategy, your business can improve website performance, gain higher credibility with SERPs, and drive more traffic.

The more effectively and accurately a search engine can crawl and index your site, the better it can understand the content on your page and the higher rankings your website earns for valuable searches. When it comes to technical SEO, Bearpaw Partners has you covered.

Looking for a talented digital marketing agency to set your brand apart from the competition? Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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Common Internal Linking Mistakes

Brands need a customized content optimization strategy to ensure their website pages receive more valuable traffic. The best content marketing strategies implement deliberate internal linking patterns to enhance SEO efforts. Read on to learn about the power of internal linking and the common mistakes associated with this technique.

What are internal links?

Internal links are clickable hyperlinks that connect one page on your website to another page within the same domain. These internal links establish website structure by creating a hierarchy of pages that provides users with the ability to navigate from page to page. Your internal linking hierarchy also gives search engines the ability to effectively crawl your site by following links from one page to the next.

Importance of internal linking

Search engines utilize the internal links on your web pages to detect related content and use this information to score the link equity or link value. Search engines deem the pages with the highest link value as most important and rank them above those with fewer or less valuable links. The more high-value pages that your website domain contains, the higher it will rank on search engine result pages (SERPs). With well-organized internal linking, your website gains more authority on valuable search terms.  

Internal linking mistakes

Several common mistakes affect the success of an internal linking strategy, but these issues can easily be resolved to ensure your website receives top visibility on SERPs. Your brand should work with a digital marketing agency who is proficient in website design and strategy to receive an unbeatable marketing plan with proper internal linking implementation.

Broken links

A broken link is simply a link that does not work properly. Bad URLs and non-existent pages are the most common causes of broken links, and they can be extremely detrimental to the value of your website. Specifically, broken links disrupt the flow and structure of a website, which impacts the way search engines interpret your on-page content.

Too many links

A web page with too many internal links affects a user’s experience and can cause it to rank poorly. Because value is split between the number of links, an overabundance results in extremely low link equity.

Not enough incoming links

A page’s value is dependent upon receiving several links from high-authority pages within your domain. All relevant pages should be interlinked to generate better rankings and value. Without sufficient incoming internal links, websites earn lower visibility on SERPs.

URL redirects

Both temporary and permanent redirects forward one URL to a different URL. Having too many redirects can result in a chain or infinite loop that wastes your website’s crawl budget. Excessive redirects take away value from more pertinent pages and render them ineffective.

Orphaned pages

Orphaned pages are pages on your website with no incoming links. These pages are often forms or photo galleries that have little to no SEO purpose. Links to an orphan page cause search engines to scan unnecessary content and perhaps overlook other valuable pages. The most effective sitemaps contain beneficial, linkable information on every page.  

Excessive crawl depth

Important pages and content should be easy to discover. When it takes more than three or four clicks to land on a page, its SEO value is decreased. The deeper a page is buried, the less likely a user or crawler is to find it. Your brand’s best and most relevant content should be easily accessible.  

Looking to improve your website’s visibility on SERPs? Bearpaw Partners is a digital marketing agency in the Atlanta area that specializes in SEO and creative content. We work with you to enhance your website’s structure and ranking to give your business an unbeatable digital presence. Let’s work together!

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How Much Does It Cost to Build a Website

Before estimating the cost of a website, any business must assess the amount of development and design required based on the desired website size, level of UI and UX, amount of content, and integration needs. Whether redesigning a current website framework, building a new site from the ground up, or optimizing existing website pages with a new database, it’s important to recognize the scope of your project to ensure your goals are met within the parameters of your budget. Below, you’ll find a checklist of several factors to consider when estimating the cost of a website build.

Size of Website You Need

Websites range in scope and size depending on the function and nature of a business’s branding objectives. Factors that impact the size of your website build include the complexity of the desired navigation/ menu, amount of original content and custom visuals, the e-commerce integration, and number of call-to-actions integrated. Large and/or complex websites involve additional labor and come with a higher price tag.

Website Framework (Wireframing)

Once you have determined the size of your business’s website, an initial layout of its design is necessary to establish the structure, click-through journey, and interactive components found within its pages. A wireframe is a static representation of your site used to dictate this layout visually and gain greater insight into your project goals. A more complex wireframe demands more development and, therefore, increases website production cost.

Database Integration

Your business objectives guide the level of database integration needed for your website. Integrating and programming a database, whether as a shopping cart, user sign-in features, or an app, can range from simple to complex and affects the price of your website build.

UI Design Complexity

User interface (UI) design controls the look and feel of your website. The UI is comprised of graphic development, responsiveness, animation, and screen adaptations. The complexity and customization of your desired UI influence the overall cost of your brand’s website.

UX Design Complexity

The ease-of-use, interactive components, and stunning designs are the crux of user experience (UX) within a website. A website with sophisticated UX designs requires development and comprehensive analysis to ensure your website performance is fully optimized for a powerful user journey. The more advanced your UX components are, the more development your website requires.  


A website with complex search engine optimization (SEO) implementation ranks higher on search engines for targeted keywords and phrases. Though a skilled SEO strategy impacts the price of a website build, it also attracts high-quality traffic and is one of the most effective ways to increase a business’s ROI.

Multimedia Design

Multimedia components within a website are necessary for a brand to stay competitive in our digital climate. Incorporating sound files, animations, videos, and interactive features into your website elevates the brand image and generates more interactive communications with its users. More advanced multimedia components affect the price of a website build.

In the market for a custom website build? Bearpaw Partners is a digital marketing agency equipped with a team of talented developers and designers who are committed to building websites that elevate your brand and stay within budget. Contact us to get a quote today!

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5 Services You Should Look for in a Digital Marketing Agency

A digital marketing agency should be able to effectively communicate and market your business to your customers across all channels. The digital marketing agency you choose should excel in technical, creative and analytical services. This overall expertise is needed in order to develop your business’s digital footprint and provide your business with result-based insights to improve your ranking on search engines, ultimately growing the connection with your customers. Here are five services you should look for when choosing a digital marketing agency to tell your brand’s story.

Your Digital Marketing Agency Service Checklist:

1. Digital strategy

The agency you choose to escalate your brand recognition on digital platforms should be a full-service digital marketing agency that is proficient in transforming your ideas into online masterpieces. With those online masterpieces, the intent should always be to move a lead down the funnel towards the ultimate goal – a conversion.

Select an agency that is committed to driving those leads down the funnel through analytics, advertising, CRM and email campaigns. Starting from general awareness, every step in a user’s journey to convert needs to be considered and optimized for. A good digital marketing agency works closely with you to strategize and build that lead flow with a brand-centric approach.

2. Search engine optimization (SEO)

Maximize your brand’s visibility by partnering with a digital marketing agency that can effectively improve your page rankings on search engines through skilled SEO implementation. Higher page rankings lead to increased clicks and more organic traffic to your website to spark more conversations and expand your brand’s impact.

Ensure your brand maintains top visibility by collaborating with a digital marketing agency that offers technical SEO and skilled semantic search services. Great content only becomes influential if it is seen.

3. Original content creation

A digital marketing agency should have the skills to create compelling, shareable, on-brand original content to set your business apart from the competition. Original content drives traffic, builds customer loyalty and develops a brand’s online presence in a way that speaks to your audience and resonates with your customers.

The majority of brands are all over the digital landscape, creating a never-ending compilation of content that you have to compete with. Whether it’s through PPC (pay-per-click) ad campaigns or organic SEO content, a digital marketing agency should have the expertise to generate unique content that expands your brand’s digital impact and sets you apart.

4. Website development and design

Your business needs a cutting-edge website that connects your customers to your brand with stunning, user-optimized interfaces. The digital marketing agency you choose should offer website development and design capabilities to represent your brand online with skilled UX/UI functionalities that entice and retain visitors.

Select an agency that can build your brand a high quality, fully-responsive website with clean, simple web design to optimize your user’s experience and elevate your brand. Begin to think of your website as your online business card or elevator pitch. Does it represent your brand like it should?

5. Social media marketing (SMM)

The relationships you develop with your audience are essential to your brand’s success. Choose a digital marketing agency that has specialized social media marketing capabilities to build connections and captivate curiosity with your customers.

Intentional social media marketing strategies lead to an increase in brand recognition and customer loyalty, higher conversion rates, and growth in website traffic. Every demographic is represented on social media today and is actively looking for new, fresh social content to capture their interest. You need to make sure your brand is present and active for those potential customers.

Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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What is Digital Marketing? An Overview of a Complete Digital Strategy

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your digital campaign. Digital marketing utilizes many channels including search engines, websites, social media, mobile apps, and email. Twitter, Facebook, Instagram, LinkedIn, and Pinterest are several of the common social media platforms digital marketers use to promote brands and products.

Online versus Offline

A connection to the internet defines the distinction between online and offline digital marketing. Search engines, websites, social media, email, and many mobile apps require an internet connection to reach their audiences effectively. Offline digital marketing still involves electronic devices, though its channels do not need an internet connection. Customer demographics often dictate which kind of digital marketing will prove most beneficial to the brand or product.

Online digital marketing can be achieved through the following:

Search Engine Optimization (SEO)

SEO is the process of optimizing your content so that your website ranks higher on search engine results pages (SERPs). This increases the traffic to your website and encourages brand awareness. SEO generates organic search results through many creative and technical elements. These elements can include such components as keyword optimization, videos, links, page speed, and original content- all of which should reflect the personality and values of the brand in a user-friendly website layout.

Search Engine Marketing (SEM)

Whereas SEO generates search results organically, SEM includes the purchasing of paid ads in your digital marketing campaigns. In other words, the practice of SEM means you are paying for traffic to your website (via pay-per-click, display, or retargeting ads).  A combination of SEM and SEO can be exceptionally beneficial to a marketing campaign. While SEO can take up to six months to see the results, SEM speeds up the process as ads can be purchased immediately.

Pay-Per-Click Advertising (PPC)

With PPC advertising, the advertiser pays each time a user clicks on the business’s ad. These ads receive their ranking from what is known as the “ad auction” in which the search engine employs an automated process that determines the relevance and validity of the specific advertisements that will show up on their SERP. The most common PPC advertisement is a paid search ad that it appears when users are looking for an item or service they want to purchase.

Content Marketing

The purpose of content marketing is to create and distribute valuable content that appeals to a specific audience, spreads brand awareness, increases sales, promotes customer relationships, and creates topical authority. Content marketing is used in a number of components in your digital marketing campaign. It is used on web pages, blogs, infographics, social media posts, and emails. The goal of content marketing is to create topical authority while providing literature that interests and entertains an audience.

Social Media Marketing (SMM)

As a form of internet marketing, SMM involves the creation of content to be shared across social media networks and create brand awareness. SMM utilizes text, images, videos, and ads to promote audience engagement with your brand or product. SMM uses different social media networks to reach particular demographics based on age, interests, location, and more. Ultimately, SMM can increase website traffic, brand awareness, and customer interaction.

Affiliate Marketing

Affiliate marketing involves an arrangement in which an external website or individual is paid commission by the online retailer to refer readers or followers to the business’s page, product, or service. Beyond driving traffic to a retailer’s website, affiliate marketing creates brand awareness, increases sales, reaches specific customer demographics, and displays brand values.

Email Marketing

In this form of internet marketing, a business utilizes email lists to advertise products and services. Email marketing works best (and avoids ending up in the spam folder) when it is tailored to the interests and needs of potential customers. Using email marketing to offer individual customers special discounts and news based off of unique details, such as an upcoming birthday or a flash sale, allows a business to build customer relationships, and brand reputation.

Digital marketing allows businesses to effectively reach and engage target audiences, promote brand awareness, increase sales, and build customer relationships all while optimizing campaigns. A successful digital marketing campaign achieves these business goals by utilizing search engines, social media platforms, websites, and mobile apps. To enhance your digital presence and overall success, your campaigns should be highly customized to your brand’s values and target consumer.

Ready to start your next digital marketing campaign? Let’s Talk!

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What is Pay Per Click Advertising (PPC)?

Businesses need digital marketing strategies to optimize their brand and remain ahead of their competition. A combination of skilled SEO implementation, social media marketing, and different methods of advertising allows brands to reach and engage target audiences, enhance brand awareness, improve customer relationships, and optimize campaigns. Pay-per-click (PPC) advertising is an essential element of good digital marketing strategies businesses need to use to get their brand in front of the widest audience as possible. Read on to find out how your business can use PPC advertising to maximize your digital presence and elevate your brand.

What is PPC advertising?

PPC is a form of advertising where a business pays for each click an ad earns. In contrast to other forms of marketing, PPC ads are advertising techniques where a business essentially purchases more clicks and visitors to its website rather than earning these clicks organically. PPC advertising allows a brand to set a budget within a specified platform while only paying for the number of ads users click on. The best digital marketing strategies contain a combination of both organic elements and paid ads to maximize conversions.

How does PPC advertising work?

In a PPC advertising campaign, a company sets a budget within the platform that pushes the brand’s ads. Within this budget, businesses can bid for higher ad placement to earn more visibility on paid listings when a user searches for a particular keyword or phrase.

However, when competitors are both bidding for the same top spot for a specific keyword, other components, such as ad quality score and ad extensions, determine which brand earns the ad position. Ad quality score is a score that assesses the value of your ad for the specific search term. This score considers components like ad relevance and landing page experience. Ad extensions can further strengthen an ad by including components such as snippets, callouts, and site links.

How do keywords work in PPC ads?

Correct use of keywords is crucial to the success of a PPC ad campaign. The keywords you assign to your PPC ads determine the targeted audience your ad will appear for. Your brand needs to consider both the keywords your target customer will search for as well as the copy your users will find on your website’s landing page. Be sure to choose keywords that attract your business’s audience as well as lead your users to accurate and helpful information.

What does PPC advertising mean for your business?

Fast Results-
PPC marketing techniques lead to quicker results than other forms of digital marketing. For instance, it can take up to six months to start seeing the results of skilled SEO implementation. While your business needs to include all forms of marketing in order to maximize your brands reach, PPC marketing returns a substantial amount of higher and more valuable traffic to your website at a quicker rate than other marketing methods.

Constant Traffic-
As long as your brand’s ad maintains its ad position, the volume of traffic to your business’s website pages should remain constant. Additionally, the use of relevant keywords targets more valuable users and makes your business’s content more discoverable, useful and shareable. Accordingly, your website receives much higher quality traffic and increased conversions.

Budget Control-
PPC ad campaigns better allow your business to manage your marketing budget and control your account spending. Closer control of your brand’s advertising budget gives your team the ability to implement a much more effective digital marketing strategy.

Your business’s digital marketing plan needs to include PPC advertising tactics to remain discoverable and competitive. Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most creative marketing specialists who know how to give your brand an unbeatable digital presence with PPC advertisements. In the market for a digital agency to help develop your brand’s PPC advertising strategy and digital marketing plan? Let’s work together!

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What is Search Engine Marketing?

Like Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a form of online marketing strategy used to generate traffic to a brand’s website. While SEO is used to make it easier for search engines to read web pages in order to drive organic traffic to websites, SEM relies on purchasing paid ads in brands’ digital marketing campaigns to increase clicks to web pages. The best digital marketing strategies incorporate both SEO and SEM implementation to maximize a brand’s visibility and expand its reach.

What does SEM include?

SEM is essentially a process of buying traffic to your website through pay-per-click (PPC), display or retargeting ads. PPC advertising means a business pays a fee everytime a user clicks on the ad. Display ads are directed advertisements found in banners on the side or at the top of websites aimed at generating fast and easy conversions. Retargeting advertisements are ads targeted specifically at internet users based on their interests, past searches and internet activity.

Why is SEM so important?

Skilled implementation of SEM is essential to earning more conversions for your business because these ads are primarily linked to landing pages and increased sales. Search ads can also be used as a consistent traffic source for specific keywords even when other marketing tactics shift. Additionally, while SEO can take up to six months to see results, SEM implementation expediates this process because ads are purchased instantly which generates immediate results.

Search Engine Marketing and a Digital Marketing Strategy

A business’s digital marketing strategy is one of the most powerful tools it has to expand its reach and improve its brand identity. The best digital marketing strategies are multi-faceted, customized to the business’s values and target customer, and include the implementation of several different forms of online marketing. Of these different forms of internet marketing, search engine marketing (SEM) is a useful and necessary approach to increase traffic to your website. Your business needs a talented digital marketing agency to optimize your brand’s SEM strategies and elevate your brand’s digital presence.

Bearpaw Partners is a digital marketing agency in the Atlanta area filled with a team of the most talented SEM experts and creative marketing specialists who can give your brand an unbeatable digital presence. In the market for a digital agency to help develop your brand’s SEM strategy and digital marketing plan? Let’s work together!

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