Why SEO and Content Marketing Go Hand in Hand

In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and content marketing is one of the most powerful tools your business has to boost traffic to your website and increase your brand’s website visibility on search engine results pages (SERPs). Read on to find out why SEO and content marketing go hand in hand.

What’s the difference between SEO and content marketing?

SEO and content marketing are closely related in the way they operate, but each strategy is different in terms of how each approach optimizes a brand’s digital presence and expands its reach. The goal of SEO implementation is to tell search engines what the content on a website page means rather than just what it says. If search engines can understand and interpret a search query more accurately, it can return more significant results to searchers and drive more quality traffic to website pages.

The purpose of content marketing integration, on the other hand, is to provide more valuable content to targeted audiences and convert more leads into customers. Valuable content differs for each individual brand personality and branding strategy. For instance, valuable content for one company could mean informative blog posts, while for another, it could mean entertaining infographics or creative web copy. However, one aspect remains the same. The goal of content marketing is to capture the attention of target audiences and attract more potential customers to a brand’s website pages.

How does SEO benefit content marketing?

While SEO and content marketing have different goals, the two approaches rely on each other to create a digital presence that is just as readable for search engines as it is discoverable for searchers. SEO benefits content marketing goals because it improves the way search engines read website pages. The way a search engine interprets a website page determines the visibility it receives for relevant search queries and how discoverable the content is for targeted audiences.

How does content marketing benefit SEO?

SEO requires the use of keywords, key phrases, linkbacks, and consistent output to make website pages appear on SERPs for relevant search queries and to continue to win. Content marketing is the fundamental component of utilizing these keywords and key phrases and building linkbacks within the pages of a website. Additionally, constant creation of content gives websites consistent output to improve SEO and improves rankings on SERPs.

In the market for a digital agency to help develop your brand’s SEO strategy and content marketing plan? Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most talented SEO experts and creative content writers who can give your brand an unbeatable digital presence. Let’s work together!

 

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4 Reasons Your Business Needs a Killer Social Media Strategy

In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in a more personal way than ever before. Here are four reasons your business needs a killer social media strategy.

A social media strategy can increase your rankings on search engines

A strong social media strategy gives your brand more visibility and makes your business shareable across channels. The more content shared from your website, the more visibility your brand gets and the higher traffic your website receives. Increased engagement with your brand improves your business’s exposure and increases clicks and links from other websites, which boosts rankings on search engine result pages (SERPs).

A social media strategy can build stronger relationships with your customers

Social media outlets allow users to interact with their favorite brands in a more powerful and personal way than ever before. More personal connections lead to more authentic relationships with your audience and increased customer loyalty. Additionally, if your business is on present on social media, your team has access to valuable information about your customers’ interests and the conversations your audience has about your brand. Accordingly, your team can use this information to gain insight into how to continually improve the relationships you build with your customers.

A social media strategy can increase your brand recognition

A social media presence gives your business the opportunity to build and strengthen your brand personality. Your brand’s social media strategy should reflect your business’s culture and align with your brand’s story. An active social media presence builds your brand in a way that resonates with your audience and increases your brand recognition.

A social media strategy expands your business’s reach

Connecting with customers on social media platforms provides an easy and simple way for your audience to share information about your brand, which increases your discoverability and improves your business’s reach. By forming more authentic relationships with your users, your brand can build a more targeted audience and convert more leads into customers.

Your business needs a killer social media strategy to remain discoverable, shareable and competitive. Bearpaw Partners is the most talented digital marketing agency in the Atlanta area and is equipped with a team of social media enthusiasts who can give your brand an unbeatable digital presence. In need of a group of digital marketing experts to develop a social media marketing strategy for your brand? Let’s work together!

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How to Use Facebook to Improve Your Brand’s Audience

Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and information on user’s demographics, interests and location to build their custom audience list. Not sure where to begin when building a custom audience for your brand’s Facebook ads? Here are three ways to maximize the benefits of your business’s Facebook advertising campaigns by improving your brand audience.

Utilize the competition

Take a look at a strong competitor’s active Facebook page, engagement on the page and fans of the page. Use this list of people who are already interested in a similar product or service that your business offers to begin building a custom audience list. Because these people are already fans of a similar brand’s page, they are either in the market for or have previously demonstrated an interest in the service or product your brand offers.

Not sure which business would be the best competition reference? Perform your own search query by typing in a phrase that a potential customer would search for when looking for a product or service your brand offers. Choose the top brands that appear on the SERP to use as a reference list of competitor’s pages and fans to begin building your targeted audience list.

Target the market’s following

In addition to specific business Facebook page searches, the website also offers users the ability to search for a general market or industry. By searching for a broad field relevant to your brand, Facebook searches its database to show top blogs, articles, publications or relevant media website pages. Add these top results to your brand’s Interest targeting section because the people that already engage with topics in your industry are more likely to show interest and engagement in your brand.

Find the influencers

With the continual rise of social media and the influence it has on consumers and brands, certain social media accounts and users have cultivated a substantial following of people who are considered influencers in a particular space. These accounts may be public figures, celebrities or someone who has established credibility in a specific industry. Because of their large following base, social media influencers have access to a large audience and can sway consumers because of their authority, authenticity and reach.

To find fans of influencers or public figures in your industry, search Facebook for popular people or celebrities associated with your brand’s product or service. If you’re not sure where to begin searching on Facebook, perform a search query on Google to find influencers in your field. Take the top results to search for these public figures’ verified Facebook pages and add the fans of these pages to your brand’s Interest targeting section.

Facebook is a powerful tool to grow your brand’s reach and increase your following. Make sure you improve your customized audience for Facebook ads by using these three tips to cultivate a strong, authentic following.

Bearpaw Partners is a full-service digital marketing agency in Atlanta that understands the ends and outs of Facebook’s interest-based audience creation system to propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s work together!

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Questions Every Brand Should Ask Before Hiring a Digital Marketing Agency

In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your business. Here are three questions every brand should ask before hiring a digital marketing agency.

Who are some of your previous clients?

Ask a potential digital marketing agency about the previous work they have completed for former clients. Gaining insight into the type of clients a digital marketing agency has already worked with can give you a feel for the team’s competency in your business’s field and how qualified the agency is to partner with your brand. Results matter, so ask to see past examples of website builds, SEO strategies and social media efforts. Your brand needs a digital marketing agency that has a rich history of innovative solutions, stunning designs and an aesthetic that matches your brand.

Bearpaw Partners has built an impressive archive of cutting-edge, innovative websites that optimize the user experience complete with all-original content to elevate brand visibility. We are devoted to giving your brand the digital presence it deserves through social media efforts that captivate curiosity and create return customers. Our numbers don’t lie.

What services does your agency offer?

Make sure a potential digital marketing agency offers all of the services your brand needs to become a dominating digital presence in your field. The agency your brand chooses should offer a complete set of digital marketing services including everything from website development and design, original content creation, social media strategies and complete SEO implementation.

Bearpaw Partners is a full-service digital marketing agency that has a team of talented website developers and designers, SEO experts, social media enthusiasts and creative writers who can build your brand a compelling digital presence that is guaranteed to resonate with your customers. When it comes to digital marketing, we have everything you need to set your brand apart from the competition.

How do you estimate costs?

When it comes to finding a digital marketing agency, your brand needs a team of creative innovators who can turn your brilliant idea into a digital masterpiece. However, cost-effectiveness is just as important as the talent, vision and behind-the-scenes work that goes into establishing an impressive digital identity. Ask a potential digital marketing agency how they estimate costs to ensure your brand receives an online presence that connects with your audience at an affordable price.

At Bearpaw Partners, we structure our monthly fees in a way to maximize the ROI for our clients and provide our core services at reasonable rates.  

The way your brand is reflected online has never been more critical to your business than it is right now, and it’s only increasing in importance. Be sure you ask these five questions before hiring a digital marketing agency to expand your brand’s digital identity.

Looking for a talented digital marketing agency to set your brand apart from the competition? Bearpaw Partners is a full-service digital marketing agency in Atlanta that can propel your brand’s online presence, optimize your reach and stay ahead of the competition. Our digital marketing philosophy is simple––we work with your brand to turn your ideas into a compelling digital presence that tells your brand’s story and turns customers into fans. Looking for a digital marketing agency to escalate your brand? Let’s talk!

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4 Reasons Bearpaw Partners is the Best Digital Marketing Agency in Atlanta

When it comes to connecting brands to customers, businesses need a digital marketing team who can communicate its message through an effective, compelling and unique digital identity. The best digital marketing team can tell a brand’s story through stunning website designs, creative social media solutions, and on-brand, all-original content. Not sure where to start when searching for the best digital marketing agency who can give your brand a discoverable digital presence? Well, we did the work for you. We’ve already found the most talented and creative in-house team of website developers, SEO experts, and social media enthusiasts right here in the heart of Atlanta. Here are four reasons why Bearpaw Partners is the best digital marketing team in the Atlanta area.

Bearpaw Partners makes client communication a priority

We rely on collaboration with your team to understand your business model and deliver your brand message through creative, strategic and intentional digital marketing efforts. Our team works closely with your brand to establish a digital marketing vision that reflects your business and keeps your team informed along the way. We hold weekly one-hour meetings with our clients to make sure our digital marketing approach remains competitive, successful and on-brand to deliver a product businesses can be proud of.

Bearpaw Partners brings every aspect of digital marketing to your brand

Bearpaw Partners is a full-service digital marketing team specializing in website development, SEO, creative social media efforts and all-original content. We are loyally devoted to connecting your brand with your audience through proactive digital media decisions and constantly searching for new ways to make big impacts and lasting impressions. Our team of digital media junkies stays up to date on the most forward-thinking digital strategies so we can give your brand the recognition it deserves. We work day in and day out to make sure we don’t just tell your digital story. We bring it to life.

Bearpaw Partners has a rich history of successful projects

At Bearpaw Partners, we know the numbers don’t lie. We pride ourselves on our extensive history of successful digital media efforts to increase clicks and relationships between brands and their audiences. We value the relationships we build with our clients, which is why we are devoted to delivering successful and impressive results. We work our magic behind the scenes to make sure our team doesn’t just meet your expectations. We exceed them.

Bearpaw Partners takes a creative solutions approach

Creative thinking is second nature at Bearpaw Partners. We are committed to bringing a creative solutions approach to our projects so your brand stays one pawprint ahead of the pack. Our team of out-of-the-box thinkers has the skills and the creativity to develop a unique digital presence for your brand and make your business stand out from the competition. Innovation is the essence of our culture. Digital is our platform.

Our talented team of digital marketing experts has the skills to elevate your brand with an impressive online identity that’s guaranteed to resonate with your audience. For us, there is no second best. We are proud of our ability to collaborate with your team to build an unbeatable digital presence. In the market for a digital marketing agency? Let’s work together!

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How to Solve Duplicate Content in Search Engine Optimization

Good search engine optimization (SEO) avoids duplicate content. Here is a transcription of our YouTube video on duplicate content-

Hey everybody, I’m Brad from Bearpaw Partners, a digital marketing agency in Atlanta, Georgia. Today I’m going to be talking about duplicate content and how it affects your SEO. Duplicate content is when there are multiple URLs with almost the exact same content, if not the exact same. Duplicate content is bad for two reasons. The first reason is when you have two URLs with similar content, you no longer get to choose which page will show in SERP results. Instead, the search engines pick the page for you based on criteria such as the page that was crawled first, internal links, and external links. The second reason duplicate content is bad is that search engines will often penalize your site and move your page dramatically lower in SERP results. Now that you know why duplicate content is bad, let’s go through what exactly search engines consider duplicate content.

Generally speaking, there are seven types of duplicate content that you may be overlooking, they are marketing parameters, affiliate tracking, parameter orders, www and non-www, HTTP and HTTPS, trailing slashes, and case-sensitive URLs. To fix all these issues there are three duplicate content solutions that you should be using, they are 301 redirects, index control, and canonical tags.

Let’s get started by discussing 301 redirects. 301 redirects is like telling the post office you’ve moved. A 301 redirect simply and permanently redirects one URL to another. In addition, a 301 redirect passes between 90-100% of the link equity to the final URL. There are four duplicate content instances when you should be using a 301 redirect; the first is www versus non-www; the second is HTTP and HTTPS, the third is trailing slashes, and lastly, we have case-sensitive URLs.

Now, index control. Index control for duplicate content can be achieved through either a robot.txt file or a no index and no-follow meta tag. You should be using this solution for duplicate content found in host naming issues such as sub-domains, content delivery networks, and testing environments. Some examples would be like this for a CDN or this for a testing environment. A robot’s .txt is the better choice when looking to stop search engine crawlers from listing an entire folder, multiple folders, or even an entire site- such as your testing server instance.

In a situation where duplicate content is just on a page or a few pages, a no index or no follow meta tag should be used. The no index and no follow meta tag can be inserted into the page header and will keep that page from being the cause of duplicate content.

Last but not least, we have the canonical tag. For starters, you might be asking what is a canonical tag? The sole purpose of the canonical tag is to remove duplicate content errors. By adding a canonical tag you’re telling search engines that there are two very similar versions of a URL and which URL is the preferred version to display your rank.

If we use the example of an e-Commerce configurable product, the main product page would be the preferred or canonical page, and then all the product configurations in those URLs would point to the main product page. Two more examples of websites that need canonical tags would be a site that shows property listings via filter or a site that allows you to show search results by ascending or descending order or even date.

You need to use canonical tags for parameter order, marketing parameters, affiliate tracking. One example where we sometimes see a canonical tag inserted and it should not be used is in pagination. For example, you have a blog post that is six pages long. In this case do not use a canonical tag pointing page six to page five and page five to page four, and so on. Instead, in this instance use the “rel” tags next and previous.

One last thought about the use of canonical tags versus 301 redirects. A 301 redirect is a permanent solution that physically redirects the website visitor to the preferred page. A canonical tag is a strong suggestion to search engines that there are one or more pages of similar or duplicate content and the canonical URL is the version that should be used.

Okay, that wraps up duplicate content. If you like this video please subscribe to our channel. If you have questions or comments, please write them below or visit our site which is in the link below. Thanks guys.

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5 Reasons Your Website Needs Schema Markup

The internet is brimming with information. Search engines can find answers to a search query in seconds. In short, information has never been more accessible than it is now. However, with the millions of websites that exist, the internet can become congested with data, and it can be difficult for your brand to remain visible to your targeted audience on search engine result pages (SERPs). Websites need to use well-executed schema markup to increase their search engine readability. Here are five reasons your brand’s website needs schema markup.

Schema markup improves results on SERPs

Schema markup was created to provide a universal standard of keywords to make it easier for search engines to read and understand information on website pages and make them appear on SERPs for relevant searches. Skilled implementation of schema markup makes your brand’s website pages simple for search engines to read and return for higher results on SERPs.  

Schema markup helps raise brand awareness

If your brand’s website pages earn higher rankings on SERPs for more relevant searches, your business becomes more discoverable, accessible and shareable for your targeted audiences. As a result, your brand gets in front of more potential customers to expands its digital presence, earn more visibility and increase brand awareness.  

Schema markup helps build authority for your brand

The higher your website pages rank on SERPs, the more credibility your brand receives. Using schema markup on website pages makes it possible for search engines to return useful and accurate results to searchers, which builds domain authority. More authority on specific searches gives your brand a competitive edge over similar, searchable websites.

Schema markup increases organic traffic to your site

Since schema markup gives your website pages visibility for specific and relevant keywords, your website earns increased clicks and higher-quality traffic to your website. Earning more clicks to your business’s website pages increases your brand’s website traffic from that specific search result to further increase your brand authority and visibility on SERPs.

Schema markup helps you rank for featured snippets

Strategic implementation of schema markup on website pages results in featured snippets. These are explicit callouts that summarize a user’s query often displaying a paragraph, list, or table. Featured snippets contain more information and earn more visibility on search engines to increase clicks and brand accessibility. Your brand needs to use schema markup to earn a featured snippet for key searches and drive more traffic to your website.

In a digital-first world, the market is always changing and your brand’s website needs schema markup to remain competitive for targeted search queries. Make sure your brand wins top visibility on SERPs with strategic schema markup.

In the market for an SEO expert to expand your brand’s online presence? Bearpaw Partners has a team of the most talented SEO experts in the Atlanta area who can make your brand’s website discoverable to your targeted audience. We are dynamic team of SEO enthusiasts who use a combination of creative tailoring and collaborative planning to earn higher page rankings on search engines. Let’s work together!  

 

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Getting Started with Schema Markup

In a digital-first world, there has never been more information readily available with a simple search. Likewise, it has never been more important for businesses to remain discoverable on search engines. In order for a brand’s website page to rank on search engine result pages (SERPs), website developers and programmers need to translate the content on their website pages in a way that search engines can read and understand, so that they can rank for relevant searches. Your brand needs a digital marketing agency who can implement schema, or structured data, to markup your website pages to optimize them for the highest search engine visibility.

What is schema markup?  

Schema markup was created to provide a standardized code for website developers to markup websites with strategized search engine optimization (SEO) implementation. Schema.org contains a list of keywords that website programmers should use to tell search engines what the information on a website page means rather than just what it says. If search engines can understand and interpret a search query more effectively, it can return more significant results to searchers and drive more quality traffic to websites.

Skilled schema implementation categorizes the information on your website pages that results in featured snippets, which are explicit callouts on SERPs. Feature snippets often contain additional information about the website page to earn higher rankings on SERPs, increase brand discoverability and build authority on specific search topics.

Who uses schema markup?

Schema markup helps businesses compete in their industry by maintaining high visibility for competitive searches. Each collection of schema contains keywords that help specific search topics rank for certain categories. Web articles, movie theatres, local businesses, restaurants, courses, job postings, book reviews, TV show ratings, events, software applications, and e-commerce products all rely on a skilled implementation of schema markup to rank on SERPs and earn featured snippets to increase clicks and engagement on website pages.

Examples of schema markup

Successful implementation of schema markup is a result of a team of skilled SEO experts who not only know how to make a brand’s website page show for targeted search queries, but also know how to use schema markup to earn featured snippets for these targeted search queries. Below you’ll see an example of successful schema markup for the search term “guacamole recipe” that results in a featured snippet complete with information including rating, number of reviews, cook time, calories and ingredients.

Example of Schema Markup- Guacamole Recipe

Likewise, in the image below you’ll see another example of strategic schema markup implementation for the search term “best summer books.” This featured snippet includes information such as the title of the book, the author and an image of the book cover.

Examples of Schema Markup- Summer Reading List

As you can see from these images, featured snippets use schema markup to provide a considerable amount of information about a specific search term and build credibility for a brand’s website page.  

In the market for a digital marketing agency to take your online presence to the next level with schema markup? Bearpaw Partners has some of the most talented SEO experts in the Atlanta area who have the skillset to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!

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How to Prepare for Voice Search in 2018

There’s no denying that voice search is going to be an SEO game changer in 2018 and the years to come. Currently, 40% of adults use voice search once a day, and it’s expected that 50% of all searches will be voice searches by 2020. At Google’s 2017 I/O keynote, four out of their 10 big announcements were related to Google Home and Google Assistant. So what does it all mean? If your SEO strategy doesn’t involve voice search, then you need to make changes now. In this post, we will cover the rise of voice search, and what you can do to prepare for voice search in 2018.

The Rise of Voice Search

Voice-first devices (like Amazon Echo and Google Home) are growing in popularity. It was estimated by Narvar that 30 million households will have a voice-first device by the end of 2017. And it’s no surprise that these devices are popping up everywhere, especially considering the ever-expanding skill set of these devices. These devices aren’t just for search queries anymore. They were designed to become your voice assistant.

With Google Assistant, Google is doing everything it can to become integrated into your daily life. From checking the weather report to making calls, Google Assistant can assist you with numerous tasks. Amazon Alexa comes with access to over 25,000 skills, such as ordering from Starbucks or checking your credit card balance.

Google search has also had a huge increase in the accuracy of their speech recognition. The English word accuracy has reached 95%, which is also the threshold for human accuracy. As voice search and artificial intelligence continue to improve, we will see the error rates decrease.

Prepare for Voice Search in 2018

Voice search is going to disrupt your 2018 SEO strategy. As users are driven away from typed searches, the competition for top positions in search results is going to be fierce. As voices assistants generally only provide one answer, it will become essential to earn and maintain those top positions. Local search is going to become more prevalent as most search queries have local intent. There is also a significantly shortened interaction time as users are searching for quick answers.

That all being said, here’s what you can do to improve your strategy for the rise of voice search:

  1. Compelling, Relevant Content: You’ve probably heard this a million times, but no strategy will be successful without this. You should be succinctly answering the users’ most common questions.
  2. Mobile Optimization: You need to be optimized for mobile devices. There’s no escaping this truth. Sites that aren’t optimized for mobile are being punished by Google, which can push your down in SERP rankings.
  3. Invest in Local SEO: Now is the time to ensure that your local SEO is optimized as search engines continue to place emphasis on local results.
  4. Fine Tune Your Keyword Strategy: Determine your most relevant and important long tail, general, and head keywords and focus all your efforts on them.
  5. Always Look Ahead: It’s critical that you are always looking out for the latest trends in the coming year. You must also be flexible and ready to make changes quickly.

Whether you’re a fan or not, voice search is here and it will continue to explode in popularity. It’s vital that your strategy can take on this growing trend. You will need to put a lot of focus on local SEO, keyword strategy, and relevant content if you want to reign supreme in voice search results. As with most growing trends, there is sure to be a lot of changes over time, so be sure to stay up to date on the latest trends, news, and methods of success.

Do you need help with your voice search strategy? Contact us today to get a jump start on your 2018 strategy!

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Now You Can Use Amazon’s 1-Click Button

You may not have heard the news back in September 2017. Amazon’s 1-click buying process, which had been patented since 1999, expired. This opens the door for companies to utilize this revolutionary process without paying Amazon any licensing fees. Amazon’s 1-click patent allowed customers to purchase goods online without having to enter billing, payment or shipping information. So, what does this mean for the consumer and businesses?

1-Click Buying Helps Reduce Cart Abandonment

Shopping Cart abandonment is a major issue on mobile, as most consumers choose to make their purchases on a desktop. 27% of shopping carts were abandoned as a result of a long, complicated checkout process in 2016. As retailers begin to adapt faster and simpler payment methods, we may see a decrease in the number of shopping carts that are abandoned.

But 1-Click Buying Won’t Solve All of Your Problems

While this feature is now accessible to everyone, there may not see an immediate increase in sales. A portion of Amazon’s success can be attributed to their numerous benefits such as lower prices, free shipping, voice search, dash buttons, and more. There are many other important reasons why shoppers abandon carts. According to a 2016 Baymard Institute study, 60% of carts were abandoned because extra costs (shipping, taxes, and fees) were too high, 20% of carts were abandoned because the website crashed or had errors, and 19% of carts were abandoned because the site didn’t seem trustworthy. Retailers should consider and investigate as to why you are experiencing large amounts of abandoned carts.

PC Shopping May Be Revolutionized

Thanks to initiatives from big players like Facebook, Google, and Apple, online shopping could become streamlined internet-wide. Projects are being developed that would allow consumers to save their payment and shipping information in their browsers and utilize 1-click buying on participating websites. It would be faster than auto-filling information as all information is entered invisibly through the 1-click method. It would also help secure credit card information as purchases would be given a one-time payment token instead of the credit card details.

There’s no denying that Amazon is a trailblazer in the online retail industry, and as they continue to innovate we will undoubtedly see those innovations trickle down industry-wide. Now that 1-Click buying is available publicly, it could cause some significant changes to the online shopping checkout process. Over the next few years, we will see more websites utilizing the 1-Click purchase and the possibility of an internet-wide 1-click shopping program.

From strategy to development, Bearpaw Partners can help you drive growth and convert customers.

Contact us today

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