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What’s the Difference Between Geo-fencing and Geo-targeting?

What’s the Difference Between Geo-fencing and Geo-Targeting?
In a study conducted by BIA/Kelsey, it is estimated that location-targeted mobile ad spend will increase from $12.4 billion to $32.4 billion by 2021. While the technology for location-based search has been around for several years, it wasn’t until recently that the required infrastructure was put into place. Now businesses are beginning to utilize the value and potential of real-time location-based marketing.  As with most new marketing techniques, there is some confusion between geo-fencing and geo-targeting....
SEO

Does HTTPS Affect Search Engine Optimization

Does HTTPS Affect Search Engine Optimization
Hyper Text Transfer Protocol Secure Hyper Text Transfer Protocol Secure, known commonly as HTTPS, is the secure version of HTTP. In order to be classified as secure, a website must procure an SSL certificate which garners the HTTPS designation. This certificate ensures a secure connection, particularly for those sites that transfer sensitive information, such as credit card info or passwords. Thanks in large part to the growing popularity of HTTPS as well as a new...
SEO

How to Write the Best Meta Descriptions

how to write the best meta descriptions
A meta description is a 150-160 character snippet that summarizes the contents of a certain webpage. Meta descriptions are coded in HTML onto the page itself, but they only display on search engine result pages (SERP). For example, when you type into Google, “How to find the right career,” this is one of the top results that pops up: The short paragraph below the rating is what’s considered the meta description. This is a great example...
SEO

What Is Semantic Search?

Semantic Search Bearpaw Partners Digital Marketing Agency Atlanta
What Is Semantic Search? Semantic search is a search method utilized by Google that analyzes user intent through context and content to generate and order search results. When a term or phrase is searched on the web, Google provides (and the user expects) a result that is relevant to the search phrase. The context of the searched words combined with the content and context of a website helps the search engine decide the result that...