How to Optimize SEO for Voice Search in 2020

in SEO

Voice search is here to stay, and it continues to explode in popularity as voice-search devices and personal assistants such as Siri, Google, and Alexa dominate the market. Additionally, cars with voice-activated search are practically becoming standard. These days, if your search engine optimization (SEO) strategy doesn’t involve voice search, you are missing out–big time. As this market continues to expand at a rapid rate, your business will need to shift its focus to ensure that you are properly adjusting your SEO efforts to accommodate these types of searches. Below, we break down the need-to-know statistics, trends, and strategies behind optimizing your digital marketing for voice-initiated searches. 

5 Common Myths About SEO

in SEO

Although more and more business owners rely on search engine optimization (SEO) strategies to help their company improve their ranking on search engines, there is still widespread misunderstanding about how SEO works. The myths surrounding SEO may lead business owners to make potentially damaging decisions based on misinformation. The strategies involved in search engine optimization may be confusing at first glance, but an experienced digital marketing agency can help your company utilize validated SEO tactics and find measurable success. Learn more about some of the myths about SEO and how your business can use SEO to your advantage.

Digital Marketing: A Guide to SEO

in SEO

SEO implementation is a multifaceted process that requires various techniques and methods to improve a business’s search rankings, attract more organic traffic, maintain high levels of readability for search engines, and increase engagement in target audiences. A holistic approach to developing a winning SEO strategy incorporates extensive crawling and indexing, algorithm research, keyword search work and in-depth performance analysis. Below we break down everything there is to know about SEO in digital marketing. 

5 Ways to Improve SEO

in SEO

In today’s digital world, systematic implementation of search engine optimization (SEO) is more important for businesses now than ever before. Brands need well-developed SEO to ensure their website receives the highest visibility for relevant search queries to remain competitive in their industry. An experienced digital marketing agency can implement strategic tactics to boost your business’s online presence and improve SEO for your brand.

4 Tips to Optimize Title Tags for Improved SEO

in SEO

What are title tags?

Title tags, sometimes known as page titles, are integral factors for a successful business’s web ranking and visibility. Title tags are the clickable blue text that appears on search engine results pages (SERPs), and when correctly optimized, they can establish a significant difference between a brand and its competitors. The best brands utilize title tags to notably and effectively convey the content and purpose of a specific web page on their company site. Your business must work with an experienced digital marketing agency who understands how to properly optimize your title tags to boost organic traffic and guide your target consumers to relevant, valuable website pages. Below are four tips to help your title tags set your brand apart from your competition.    

Why It Is Important To Use Diverse Traffic Sources

in SEO

With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence.

Understanding Nofollow Links

in SEO

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a significant impact on your website’s value. Read on to learn everything you need to know about nofollow links.

Technical SEO: What You Need To Know

in SEO

Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website. To stay competitive, your brand needs to use all three forms of optimization strategies. Specifically, technical SEO can help your brand maximize its website’s usability and earn higher rankings from search engines and crawling and indexing. Read on to discover how technical SEO can elevate your brand’s online presence.

Common Internal Linking Mistakes

in SEO

Brands need a customized content optimization strategy to ensure their website pages receive more valuable traffic. The best content marketing strategies implement deliberate internal linking patterns to enhance SEO efforts. Read on to learn about the power of internal linking and the common mistakes associated with this technique.

What is Digital Marketing? An Overview of a Complete Digital Strategy

in Digital Marketing Agency, Original Content, SEO, Social Media

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your digital campaign. Digital marketing utilizes many channels including search engines, websites, social media, mobile apps, and email. Twitter, Facebook, Instagram, LinkedIn, and Pinterest are several of the common social media platforms digital marketers use to promote brands and products.