It’s no secret–video is a must in any successful business’s digital marketing strategy. Studies show over and over again that video content is the most effective form of marketing, but why? Well, it’s simple really. Video causes emotion, and emotion builds trust. Trustworthy businesses earn more visibility and higher customers. However, there is so much more that makes video marketing a powerful tool to establish trust and optimize your audience’s experience of your brand. Read on to learn more about why video should be a core pillar of your brand’s digital marketing strategy.