From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand.
The most effective digital marketing efforts boost sales through two primary routes. The first and most common option focuses on driving more traffic to your website in general. With increased visitors and enhanced visibility, sales should naturally and proportionately increase. While this route is logical and often proven successful, it may be challenging and even expensive. Alternatively, investing in marketing efforts that promote high conversion rates provide your business with a clear avenue to attract valuable customers and elevate sales. With minimal investment and a bit of fine-tuning, your brand can substantially increase conversion rates and, thus, your sales revenue.
Sophisticated website design is essential for any business to establish a digital presence, build its brand identity, and stand out against its competition. The best companies develop websites that give them an unprecedented awareness and deliver their brand message to optimize their impact and elevate their online identity. Below, we cover all aspects of effective website design for a successful digital marketing campaign.
Brand credibility is gained or lost in a matter of seconds through the initial browsing of a company’s interface. Your business’s website must provide consistency in message and innovation in design to reinforce the consumer’s decision to use your business’s product or service. The best digital marketing agencies establish the foundation of your brand’s digital credibility through exceeding consumer expectations, developing reliable and consistent content, and designing a trustworthy navigational platform. Read below to gain insight into how your brand can maximize credibility and establish lasting customer loyalty.
Before estimating the cost of a website, any business must assess the amount of development and design required based on the desired website size, level of UI and UX, amount of content, and integration needs. Whether redesigning a current website framework, building a new site from the ground up, or optimizing existing website pages with a new database, it’s important to recognize the scope of your project to ensure your goals are met within the parameters of your budget. Below, you’ll find a checklist of several factors to consider when estimating the cost of a website build.