Top 4 Instagram Trends In the Age of COVID-19

in Social Media

The coronavirus pandemic has caused a noticeable shift in the way businesses use social media, and Instagram is no exception. In fact, today, Instagram paves the way for brands to enhance their digital marketing strategy amidst the hindrances of COVID-19. People all over the world remain in their homes, working remotely and adapting to the new norms. As lifestyles have changed dramatically, your brand’s digital marketing approach must accommodate these circumstances in order to best resonate with target audiences. Building connections during times of isolation and uncertainty is challenging but more necessary than ever. Below, we’ve broken down the top four trends on Instagram to take a closer look at how brands can interact with consumers despite the current conditions. 

Top Email Marketing Trends to Lookout For in 2021

in Email Marketing

Email marketing has long been a powerful tool in a successful digital strategy. However, in 2021, good email marketing is more impactful than it’s ever been. As today’s businesses continue to adapt to the effects of the coronavirus and a primarily digital shopping market, email marketing is a reliable way to increase interactions with prospects online and convert target audiences into paying customers. Read our tips to optimize your email marketing campaigns in 2021. 

4 Ways to Strengthen Your Brand Reputation

in Digital Marketing Agency

Brand reputation refers to the way your business is perceived by the rest of the world, and it’s not just limited to your target audience. The way your brand portrays itself is essential because it can often become the difference between the great success and the utter failure of your company or products. The more time and energy you put into building trust with consumers, the better—your engagement, traffic, referrals, and conversion rates will thank you. So let’s take a look at four ways to channel your efforts and strengthen your online brand reputation.

Social Media Marketing Tips to Optimize Your Digital Strategy in 2021

in Social Media

As today’s social media landscape is one of the most rapidly changing aspects of our digital-first world, brands rely on active social media profiles to create a fuller, more robust, and more interactive customer experience. Specifically, in the wake of a global pandemic, social media platforms provide businesses with additional insight and avenues to market their products or services to their most targeted audiences. Your business must optimize your social media accounts to win long-term loyalty and continue brand recognition, in addition to analyzing your performance metrics to ensure a higher short-term return on investment (ROI). Read below to discover 2021’s top social media marketing tips to promote discovery and connection among your target audiences.

SEO in 2021: 7 Things To Consider

in SEO

Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year. 

How Does User Experience Affect SEO

in Website Design

From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand. 

3 Reasons Small Businesses Should Invest in SEO

in SEO

When operating a business, the to-do list never ends–we get it. And creating a digital marketing plan as a small business owner can certainly feel intimidating. There are many reasons that all businesses, big and small, should invest time and money in an effective online marketing strategy. Specifically, search engine optimization (SEO) serves as a solid foundation for every business to build a robust digital presence. Read below to learn about just a few reasons that small businesses should invest in SEO and how an experienced digital marketing agency can help. 

Top Facebook Marketing Trends to Look Out for in 2021

in Social Media

From complete lifestyle changes to unexpected marketing trends, nothing could have prepared us for all that 2020 had in store. With 2021 on the horizon, brands must stay up to date on the most effective ways to reach their audiences in today’s evolving marketplace. Specifically, as one of the biggest social media advertising platforms, Facebook plays a significant role in any successful business’s marketing strategy. Accordingly, we’ve outlined some of the top Facebook marketing trends your brand needs to implement in 2021 to stay ahead of your competitors and expand your online impact. 

5 Questions to Ask an SEO Agency

in SEO

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking strategies can only get you so far. An SEO agency will help you with the little details like website security, image optimization, functioning backlinks, content quality and length, loading speed, and user convenience. An in-depth analysis of how your business’s website and digital marketing is functioning will allow your agency to design an improved strategy moving forward.