Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year.
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From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand.
When operating a business, the to-do list never ends–we get it. And creating a digital marketing plan as a small business owner can certainly feel intimidating. There are many reasons that all businesses, big and small, should invest time and money in an effective online marketing strategy. Specifically, search engine optimization (SEO) serves as a solid foundation for every business to build a robust digital presence. Read below to learn about just a few reasons that small businesses should invest in SEO and how an experienced digital marketing agency can help.
Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking strategies can only get you so far. An SEO agency will help you with the little details like website security, image optimization, functioning backlinks, content quality and length, loading speed, and user convenience. An in-depth analysis of how your business’s website and digital marketing is functioning will allow your agency to design an improved strategy moving forward.