Top 4 Instagram Trends In the Age of COVID-19

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The coronavirus pandemic has caused a noticeable shift in the way businesses use social media, and Instagram is no exception. In fact, today, Instagram paves the way for brands to enhance their digital marketing strategy amidst the hindrances of COVID-19. People all over the world remain in their homes, working remotely and adapting to the new norms. As lifestyles have changed dramatically, your brand’s digital marketing approach must accommodate these circumstances in order to best resonate with target audiences. Building connections during times of isolation and uncertainty is challenging but more necessary than ever. Below, we’ve broken down the top four trends on Instagram to take a closer look at how brands can interact with consumers despite the current conditions. 

Social Media Marketing Tips to Optimize Your Digital Strategy in 2021

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As today’s social media landscape is one of the most rapidly changing aspects of our digital-first world, brands rely on active social media profiles to create a fuller, more robust, and more interactive customer experience. Specifically, in the wake of a global pandemic, social media platforms provide businesses with additional insight and avenues to market their products or services to their most targeted audiences. Your business must optimize your social media accounts to win long-term loyalty and continue brand recognition, in addition to analyzing your performance metrics to ensure a higher short-term return on investment (ROI). Read below to discover 2021’s top social media marketing tips to promote discovery and connection among your target audiences.

5 Digital Marketing Trends to Expect in 2021

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After a year that turned the world upside down, many businesses are looking to 2021 to optimize their digital marketing strategy. While our team may not be able to see the future, it doesn’t take a psychic to anticipate some of the most popular digital marketing trends in 2021. From adapting to new technologies to optimizing existing strategies, businesses can update their digital marketing strategies to make the most of a new year. Read below to learn about five digital marketing trends to expect in 2021 and how an experienced digital marketing agency can implement these trends for your business. 

Top Facebook Marketing Trends to Look Out for in 2021

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From complete lifestyle changes to unexpected marketing trends, nothing could have prepared us for all that 2020 had in store. With 2021 on the horizon, brands must stay up to date on the most effective ways to reach their audiences in today’s evolving marketplace. Specifically, as one of the biggest social media advertising platforms, Facebook plays a significant role in any successful business’s marketing strategy. Accordingly, we’ve outlined some of the top Facebook marketing trends your brand needs to implement in 2021 to stay ahead of your competitors and expand your online impact.