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Digital Marketing

What is Pay Per Click Advertsing Bearpaw Partners

What is Pay Per Click Advertising (PPC)?

By | Digital Marketing, Pay Per Click Advertising

What is Pay-Per-Click Advertising? Businesses need digital marketing strategies to optimize their brand and remain ahead of their competition. A combination of skilled SEO implementation, social media marketing, and different methods of advertising allows brands to reach and engage target audiences, enhance brand awareness, improve customer relationships, and optimize campaigns. Pay-per-click (PPC) advertising is an essential element of good digital marketing strategies businesses need to use to get their brand in front of the widest…

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winning social media strategy bearpawpartners

7 Steps to Creating a Winning Social Media Strategy

By | Digital Marketing, Social Media

Social media has become an essential integrated element in a successful marketing strategy. Designing a winning social media marketing strategy is unfortunately not quite as simple as a few tweets and witty Instagram captions. With over 90% of businesses on social media this year, integrating a winning strategy to place you above the competition is simply a must. For a business to invest in their social media presence, considerable time and effort must be put…

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digital marketing agency

What is a Digital Marketing Agency?

By | Digital Marketing

Over 83% of businesses today are using digital marketing to successfully reach their marketing goals. Digital marketing is directly impacted by the latest cultural trends and innovations and has an incomparable customer reach. Not only is digital marketing one of the most effective ways to promote brand recognition, but it helps your business to display its values and personality to its customers. Unfortunately, digital marketing is not quite as simple as a colorful advertisement design…

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bearpawpartners serp results

Digital Marketing Stats––The Influence of SERP Results

By | Digital Marketing

Every good business knows that rankings on search engine result pages (SERPs) matter. The internet is congested with data and endless sources of information, and the amount of internet searches each year is steadily increasing. To put it in perspective, on average, Google alone processes over 40,000 search queries per second. This ever-growing amount of search queries paired with the surplus of information readily available make it challenging to ensure your brand receives top visibility…

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The Facts About Local SEO

The Facts About Local SEO

By | Digital Marketing

Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find…

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Why SEO and Content Marketing Go Hand in Hand

Why SEO and Content Marketing Go Hand in Hand

By | Digital Marketing

In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and…

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4-reasons-your-business-needs-killer-social-media-strategy

4 Reasons Your Business Needs a Killer Social Media Strategy

By | Digital Marketing, Digital Marketing Agency, Facebook

In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in…

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How to Use Facebook to Improve Your Brand’s Audience

How to Use Facebook to Improve Your Brand’s Audience

By | Digital Marketing, Digital Marketing Agency, Facebook

Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and…

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Questions to Ask Before Hiring a Digital Marketing Agency Atlanta

Questions Every Brand Should Ask Before Hiring a Digital Marketing Agency

By | Digital Marketing, Digital Marketing Agency, SEO

In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your…

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