E-commerce continues to expand as one of the most popular forms of business, and brands need to establish differentiation today more than ever before. The most prosperous e-commerce companies combine stunning website design with a pleasant user experience to streamline their online processes, increase conversion, and improve brand association. By utilizing a systematic, proven approach to your digital marketing efforts, your e-commerce business can enjoy the spotlight and reap the benefits of satisfied consumers.
You may not have heard the news back in September 2017. Amazon’s 1-click buying process, which had been patented since 1999, expired. This opens the door for companies to utilize this revolutionary process without paying Amazon any licensing fees. Amazon’s 1-click patent allowed customers to purchase goods online without having to enter billing, payment or shipping information. So, what does this mean for the consumer and businesses?