Category

SEO

Why It Is Important To Diversify Your Traffic Sources

Why It Is Important To Diversify Your Traffic Sources

By | SEO

With the constant fluctuation of today’s digital sphere, brands must take a comprehensive approach to sourcing traffic and prospects. By utilizing a range of marketing tools, your business builds a sustainable strategy that enhances your brand’s impact on a wider audience. Accordingly, your brand needs to partner with a skilled digital agency to build a marketing strategy for your business that involves several different platforms and avenues to maximize traffic and enhance your online presence….

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Understanding Nofollow Links

By | SEO

In today’s digital world, your website ranking on search engine result pages (SERPs) depends heavily on your site’s external and internal linking. By correctly implementing relevant, dignified internal links and appropriately tagging them as follow links or nofollow links, your business can leverage your website’s link equity and PageRank to create an influx of valuable traffic for your brand. Accordingly, nofollow links play a crucial part in your digital content strategy as they have a…

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Technical SEO- Bearpaw Partners

Technical SEO: What You Need To Know

By | Digital Marketing Agency, SEO

Our digital-first climate requires brands to stay up-to-date with search engine-friendly content to maintain top visibility for relevant keywords and search queries. Search engine optimization is a technique businesses use to make their websites easier to find for searches and easier to read for search engines. SEO contains on-page, off-page, and technical optimization methods that contribute to the overall readability and discoverability of the pages within a website. To stay competitive, your brand needs to…

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Internal Linking Mistakes- Bearpaw Partners Digital Marketing Agency

Common Internal Linking Mistakes

By | SEO

Brands need a customized content optimization strategy to ensure their website pages receive more valuable traffic. The best content marketing strategies implement deliberate internal linking patterns to enhance SEO efforts. Read on to learn about the power of internal linking and the common mistakes associated with this technique. What are internal links? Internal links are clickable hyperlinks that connect one page on your website to another page within the same domain. These internal links establish…

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What is Digital Marketing Bearpaw Partners Digital Marketing Agency

What is Digital Marketing? An Overview of a Complete Digital Strategy

By | Digital Marketing Agency, Original Content, SEO, Social Media

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your…

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What Is SEO (Search Engine Optimization) by Bearpaw Partners

What is Search Engine Optimization

By | SEO

Everything Your Business Needs to Know About SEO Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO)…

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SEO agency

5 Questions to Ask an SEO Agency

By | SEO

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking…

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The Facts About Local SEO

The Facts About Local SEO

By | Digital Marketing Agency, SEO

Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find…

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Why SEO and Content Marketing Go Hand in Hand

Why SEO and Content Marketing Go Hand in Hand

By | SEO

In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and…

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Brad Cooper From Bearpaw Partners Discusses Duplicate Content and SEO

How to Solve Duplicate Content in Search Engine Optimization

By | SEO

Today I’m going to be talking about duplicate content and how it affects your SEO. Duplicate content is when there are multiple URLs with almost the exact same content, if not the exact same. Duplicate content is bad for two reasons. The first reason is when you have two URLs with similar content, you no longer get to choose which page will show in SERP results. Instead, the search engines pick the page for you based on criteria such as the page that was crawled first, internal links, and external links. The second reason duplicate content is bad is that search engines will often penalize your site and move your page dramatically lower in SERP results. Now that you know why duplicate content is bad, let’s go through what exactly search engines consider duplicate content.

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