Category

SEO

What Is SEO (Search Engine Optimization) by Bearpaw Partners

What is Search Engine Optimization

By | SEO

Everything Your Business Needs to Know About SEO Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO)…

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What is Digital Marketing Bearpaw Partners Digital Marketing Agency

What is Digital Marketing? An Overview of a Complete Digital Strategy

By | Content Marketing, Digital Marketing Agency, SEO, Social Media

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your…

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SEO agency

5 Questions to Ask an SEO Agency

By | SEO

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking…

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Questions to Ask Before Hiring a Digital Marketing Agency Atlanta

Questions Every Brand Should Ask Before Hiring a Digital Marketing Agency

By | Digital Marketing, Digital Marketing Agency, SEO

In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your…

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Brad Cooper From Bearpaw Partners Discusses Duplicate Content and SEO

How to Solve Duplicate Content in Search Engine Optimization

By | Digital Marketing, SEO

Today I’m going to be talking about duplicate content and how it affects your SEO. Duplicate content is when there are multiple URLs with almost the exact same content, if not the exact same. Duplicate content is bad for two reasons. The first reason is when you have two URLs with similar content, you no longer get to choose which page will show in SERP results. Instead, the search engines pick the page for you based on criteria such as the page that was crawled first, internal links, and external links. The second reason duplicate content is bad is that search engines will often penalize your site and move your page dramatically lower in SERP results. Now that you know why duplicate content is bad, let’s go through what exactly search engines consider duplicate content.

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Schema Markup By Bearpaw Partners- Digital Marketing Agency

5 Reasons Your Website Needs Schema Markup

By | Digital Marketing, SEO

5 Reasons Your Website Needs Schema Markup The internet is brimming with information. Search engines can find answers to a search query in seconds. In short, information has never been more accessible than it is now. However, with the millions of websites that exist, the internet can become congested with data, and it can be difficult for your brand to remain visible to your targeted audience on search engine result pages (SERPs). Websites need to…

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Schema Markup Bearpaw Partners

Getting Started with Schema Markup

By | Digital Marketing, SEO

Schema Markup and Structured Data In a digital-first world, there has never been more information readily available with a simple search. Likewise, it has never been more important for businesses to remain discoverable on search engines. In order for a brand’s website page to rank on search engine result pages (SERPs), website developers and programmers need to translate the content on their website pages in a way that search engines can read and understand, so…

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voice search in 2018 | Bearpaw Partners | Digital Marketing Agency

How to Prepare for Voice Search in 2018

By | SEO

There’s no denying that voice search is going to be an SEO game changer in 2018 and the years to come. Currently, 40% of adults use voice search once a day, and it’s expected that 50% of all searches will be voice searches by 2020. At Google’s 2017 I/O keynote, four out of their 10 big announcements were related to Google Home and Google Assistant. So what does it all mean? If your SEO strategy…

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Does HTTPS Affect Search Engine Optimization

Does HTTPS Affect Search Engine Optimization

By | Digital Marketing, SEO

Hyper Text Transfer Protocol Secure Hyper Text Transfer Protocol Secure, known commonly as HTTPS, is the secure version of HTTP. In order to be classified as secure, a website must procure an SSL certificate which garners the HTTPS designation. This certificate ensures a secure connection, particularly for those sites that transfer sensitive information, such as credit card info or passwords. Thanks in large part to the growing popularity of HTTPS as well as a new…

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how to write the best meta descriptions

How to Write the Best Meta Descriptions

By | Digital Marketing, SEO

A meta description is a 150-160 character snippet that summarizes the contents of a certain webpage. Meta descriptions are coded in HTML onto the page itself, but they only display on search engine result pages (SERP). For example, when you type into Google, “How to find the right career,” this is one of the top results that pops up: The short paragraph below the rating is what’s considered the meta description. This is a great example…

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