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Social Media

What is Digital Marketing Bearpaw Partners Digital Marketing Agency

What is Digital Marketing? An Overview of a Complete Digital Strategy

By | Digital Marketing Agency, Original Content, SEO, Social Media

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your…

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What is Search Engine Marketing Bearpaw Partners Digital Marketing Agency

What is Search Engine Marketing?

By | Social Media

Like Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a form of online marketing strategy used to generate traffic to a brand’s website. While SEO is used to make it easier for search engines to read web pages in order to drive organic traffic to websites, SEM relies on purchasing paid ads in brands’ digital marketing campaigns to increase clicks to web pages. The best digital marketing strategies incorporate both SEO and SEM implementation…

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What Does A Social Media Marketing Agency Do

What Does A Social Media Marketing Agency Do?

By | Digital Marketing Agency, Social Media

Having a social media presence is essential in order to compete with the ever-expanding market of modern-day businesses. Not only does it implement brand recognition and draw in more customers, but a social media presence aids in projecting the values and personality of the business to the public. That being said, initiating a social media presence is not quite as simple as the occasional Tweet or Instagram post. Social media agencies know that your business’s…

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Questions to Ask a Social Media Marketing Agency

4 Questions to Ask a Social Media Marketing Agency

By | Social Media

Social media is the crux of modern marketing, and therefore your company’s ability to reach its consumers is dependent on this presence. In 2017, social media advertising generated $11 billion in revenue, nearly double what it generated in 2013. Twitter, Instagram, LinkedIn, and Medium are just a few of the platforms that can boost your business’s social media presence, but a social media marketing agency can take you one step further by implementing new strategies…

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winning social media strategy bearpawpartners

7 Steps to Creating a Winning Social Media Strategy

By | Social Media

Social media has become an essential integrated element in a successful marketing strategy. Designing a winning social media marketing strategy is unfortunately not quite as simple as a few tweets and witty Instagram captions. With over 90% of businesses on social media this year, integrating a winning strategy to place you above the competition is simply a must. For a business to invest in their social media presence, considerable time and effort must be put…

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4-reasons-your-business-needs-killer-social-media-strategy

4 Reasons Your Business Needs a Killer Social Media Strategy

By | Social Media

In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in…

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How to Use Facebook to Improve Your Brand’s Audience

How to Use Facebook to Improve Your Brand’s Audience

By | Social Media

Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and…

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