Category

Social Media

What is Digital Marketing Bearpaw Partners Digital Marketing Agency

What is Digital Marketing? An Overview of a Complete Digital Strategy

By | Content Marketing, Digital Marketing Agency, SEO, Social Media

Digital marketing refers to a form of advertising that promotes a brand or product through electronic media. It differs from traditional marketing in that its strategy involves more significant analysis of results to gain an understanding of what marketing campaigns will work best for your business. The role of a digital marketer is to study common searches, search frequencies, sales impact, cost-per-click analysis and the content that is going to be most beneficial to your…

Read More
What Does A Social Media Marketing Agency Do

What Does A Social Media Marketing Agency Do?

By | Content Marketing, Social Media

Having a social media presence is essential in order to compete with the ever-expanding market of modern-day businesses. Not only does it implement brand recognition and draw in more customers, but a social media presence aids in projecting the values and personality of the business to the public. That being said, initiating a social media presence is not quite as simple as the occasional Tweet or Instagram post. Social media agencies know that your business’s…

Read More
Questions to Ask a Social Media Marketing Agency

4 Questions to Ask a Social Media Marketing Agency

By | Social Media

Social media is the crux of modern marketing, and therefore your company’s ability to reach its consumers is dependent on this presence. In 2017, social media advertising generated $11 billion in revenue, nearly double what it generated in 2013. Twitter, Instagram, LinkedIn, and Medium are just a few of the platforms that can boost your business’s social media presence, but a social media marketing agency can take you one step further by implementing new strategies…

Read More
winning social media strategy bearpawpartners

7 Steps to Creating a Winning Social Media Strategy

By | Digital Marketing, Social Media

Social media has become an essential integrated element in a successful marketing strategy. Designing a winning social media marketing strategy is unfortunately not quite as simple as a few tweets and witty Instagram captions. With over 90% of businesses on social media this year, integrating a winning strategy to place you above the competition is simply a must. For a business to invest in their social media presence, considerable time and effort must be put…

Read More