Insurance

MonsterQuoter

MonsterQuoter is an interactive online tool designed to transform the archaic group health insurance industry, converting traditional insurance renewal methodologies into an expeditious and practical online experience. By restructuring their online form, redesigning their website, reimagining their brand, and executing a robust paid media campaign, MonsterQuoter aims to dominate the group medical insurance space in the coming years.

Paid Media / Branding / Animation / Original Content / SEO / Social Media / Photography / Video Production / Website Design

Branding

Redesigning the Brand

In need of a refreshing brand identity, MonsterQuoter sought a creative, unique, and engaging voice to embody the idea of reinventing the group insurance industry. Our innovative team of creators developed a recognizable and memorable brand, complete with an animated monster mascot, a witty but informative voice, sleek web design, highly intriguing advertisements, and an unmistakable video advertising strategy.

Paid Media

Compelling the Target Consumer

When it comes to small business healthcare renewals, which involves substantial swings in seasonal relevancy, an effective paid media strategy must be highly targeted, flexible in real time, and extremely compelling. Our paid media specialists were able to gain valuable insights from a tailored, multi-channel paid campaign, delivering thousands of clicks, strong click-through rates, and optimal bounce rates. We were able to successfully approach the target audience from multiple angles, using google search ads, retargeting ads, and elaborate email flows to instill brand recognition and garner highly qualified leads.ng the group insurance industry. Our innovative team of creators developed a recognizable and memorable brand, complete with an animated monster mascot, a witty but informative voice, sleek web design, highly intriguing advertisements, and an unmistakable video advertising strategy.

Content & Social Media

In an extremely tight window, our content and social media team laid the groundwork to propel MonsterQuoter’s organic visibility and brand recognition in 2023. We efficiently identified hundreds of relevant keywords through a detailed competitor and industry analysis, developed a long-term content strategy, and produced over 25,000 words of SEO-optimized blogs in a matter of weeks. Our social media team reinvigorated the brand’s social identity across a variety of platforms, established a reliable cadence, and exponentially elevated MonsterQuoter’s impressions and reach.