Search Engine Optimization
To complement the organic SEO efforts, Pumps for Mom asked us to implement a paid search campaign through Google Ads to drive users to fill out its online form. Before launching the campaigns, we developed keyword and competitive research in order to target the most relevant keywords and bid against competitors spending the most on Google Ads.
We structured the campaigns around those keyword buckets and targeted personas. Since implementing this search campaign, the leads generated through its website has more than tripled, and form submissions have grown tremendously.