Refreshing the brand
Tabañero needed a total brand refresh with consistent and lively messaging and imaging that tells a cohesive brand story and positions the company higher in today’s crowded hot sauce market. Our team developed a comprehensive brand voice and image that aligns with
business standards and leverages the company’s use of the crown in its logo for implementation across all forms of digital collateral. The result is a much stronger brand identity that connects with customers and fosters a fresh and quirky brand experience.