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Fitness

The Refinery

The Refinery is Atlanta’s premier fitness training club, offering group fitness classes, personal training, open gym access, and luxury amenities. Our team of creatives worked with The Refinery to develop a complete digital marketing strategy that elevates brand identity throughout the local community.
Photography / SEO / Social Media / Video Production / Website Design / Paid Media
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Photography

Refreshing the brand

We held several photoshoots to capture the gym’s stunning facilities, state-of-the-art equipment, and effective workouts.
These photos reflect the high-end feel and community aspect found at The Refinery and are used throughout its social media platforms to enhance its online presence.
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Video Production

As video is one of the most effective forms of marketing, our team developed a completely optimized video strategy that features The Refinery’s facilities, group classes, and advanced equipment to contribute to its brand image and attract valuable members. These videos are used throughout the gym’s social media accounts and optimized for each platform, including Facebook, Instagram, Twitter, and Youtube.
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Paid Media

In today’s dense fitness industry, The Refinery needed a robust paid media strategy that includes search, display, retargeting, and social media ads to improve brand awareness and get the brand in front of its target audiences. We developed a paid media strategy optimized for hyper-specific demographics throughout the Atlanta area, and our paid media team delivered insight to improve ad performance and ensure a high return on investment (ROI).