eCommerce

Universal Tennis Academy

Universal Tennis Academy (UTA) has had a presence in the Southeast for over 23 years and offers the most comprehensive set of opportunities for tennis players of all ages and levels. Over 30,000 tennis players play at its 14 locations annually, with facilities that include 110 hard courts, 17 clay courts, and 4 indoor courts, and clubs in the public and private sectors.
Website Development / Search Engine Optimization / Photography & Video Production / Social Media

Photography & Video Production

Refreshing the brand

We scheduled dozens of photoshoots to capture real shots of moments for use in revamping UTA’s website and social media presence. These photoshoots include summer camps, junior programming, adult programming, and special events. 

In addition to the photoshoots, we managed dozens of video shoots, including drone footage of each facility, “Meet the Pro” interview shorts, and live workouts across streaming platforms.

Website Development

A modern take on the old look

Universal Tennis Academy needed a website refresh with updated designs and functionality. We made the entire site cohesive and user-friendly, while also allowing flexibility on the location and sub-location pages so each facility can promote and highlight their different initiatives.

Additionally, UTA asked us to bring several of its outdated processes into the digital landscape. Our web development team implemented several functionalities within the website, so now users can request tournament coaching, register for a tournament, sign up for camps, and book a court all from the UTA website.

Search Engine Optimization

The 100+ page website we redesigned is completely optimized for search and out-ranks most other tennis academies in the same markets. Every page on the site has an optimal SEO title and meta description and includes a multitude of content that is structured around desired keywords.

Take a deeper dive

Scroll and browse through the new webpages below in our interactive view. Simply click one of the page buttons you wish to preview and the live view will update.