Schema Markup and Structured Data
In a digital-first world, there has never been more information readily available with a simple search. Likewise, it has never been more important for businesses to remain discoverable on search engines. In order for a brand’s website page to rank on search engine result pages (SERPs), website developers and programmers need to translate the content on their website pages in a way that search engines can read and understand, so that they can rank for relevant searches. Your brand needs a digital marketing agency who can implement schema, or structured data, to markup your website pages to optimize them for the highest search engine visibility.
What is schema markup?
Schema markup was created to provide a standardized code for website developers to markup websites with strategized search engine optimization (SEO) implementation. Schema.org contains a list of keywords that website programmers should use to tell search engines what the information on a website page means rather than just what it says. If search engines can understand and interpret a search query more effectively, it can return more significant results to searchers and drive more quality traffic to websites.
Skilled schema implementation categorizes the information on your website pages that results in featured snippets, which are explicit callouts on SERPs. Feature snippets often contain additional information about the website page to earn higher rankings on SERPs, increase brand discoverability and build authority on specific search topics.
Who uses schema markup?
Schema markup helps businesses compete in their industry by maintaining high visibility for competitive searches. Each collection of schema contains keywords that help specific search topics rank for certain categories. Web articles, movie theatres, local businesses, restaurants, courses, job postings, book reviews, TV show ratings, events, software applications, and e-commerce products all rely on a skilled implementation of schema markup to rank on SERPs and earn featured snippets to increase clicks and engagement on website pages.
Examples of schema markup
Successful implementation of schema markup is a result of a team of skilled SEO experts who not only know how to make a brand’s website page show for targeted search queries, but also know how to use schema markup to earn featured snippets for these targeted search queries. Below you’ll see an example of successful schema markup for the search term “guacamole recipe” that results in a featured snippet complete with information including rating, number of reviews, cook time, calories and ingredients.
Likewise, in the image below you’ll see another example of strategic schema markup implementation for the search term “best summer books.” This featured snippet includes information such as the title of the book, the author and an image of the book cover.
As you can see from these images, featured snippets use schema markup to provide a considerable amount of information about a specific search term and build credibility for a brand’s website page.
In the market for a digital marketing agency to take your online presence to the next level with schema markup? Bearpaw Partners has some of the most talented SEO experts in the Atlanta area who have the skillset to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!