Top Funnel to Bottom of Funnel

Analytics starts with clearly understanding your brand and the personas that your brand targets (read more on personas). Reverse the order, and the marketing strategy fails. Assuming that you have defined your brand and the varying personas, it is time to use tools such as Google Analytics or Piwik. Both Google Analytics and Piwik have endless features that show you data such as keywords, top page URL’s, entry and exit pages, real time visitor flow, bounce rates, and time on your website.  But the really important data they provide is tracking conversions. Conversions tell you what is working that it of value to YOU. Conversions include signing up for your blog, buying your product at your online store, and downloading your latest brochure. Software platforms such as Kissmetrics or Hubspot are both useful tools in that they take analytics one step farther and integrate analytics and the entire marketing funnel from top to bottom. This includes landing pages, call to action buttons (CTA’s), automated emails, and lead management. Good analytics means  constant evaluation at all points in the marketing and sales cycle.   Visit our  YouTube channel to watch educational videos on building a complete digital marketing strategy. Bearpaw Partners is a digital marketing agency specializing in Google Analytics. We help small businesses in every field- call us today for your free 30 minute consultation.

Content

Writing great content that is beneficial to the visitor of your site is not only easy, it is the best way to improve your search engine optimization.

Keywords

Target your customer using specific keywords. Also analyze the keywords your competitors use to reach their customers.

Aesthetically Pleasing

A simple design that is aesthetically pleasing and easy to navigate always scores well in search engine optimization.

Adjust

Use every social channel and tailor your content to the visitor of that channel.

Analyze

Use analytical tools to constantly review your SEO campaign and make adjustments as needed.