SEO

Good SEO is not difficult- it just takes a little patience to get perfected. The first step is entirely technical, and involves making sure that your site is both “crawlable” by the search engines, and compliant with all their search guidelines. Most issues can be fixed within a few days. The second step of good SEO is content and user experience. Google for one, is putting more and more emphasis on original content. In their latest algorithm, Hummingbird, Google focuses on “conversational” search. An example might be, “What’s the closest place to buy the Samsung Galaxy to my house?” In the past, a Google search would focus on keywords like “Samsung Galaxy.” The last component of SEO is building loyal and frequent visitors to your site. This is done through a social media following and inbound links from reputable sites. Neither of these two can be easily manipulated, but come as a result of great content. We have an extensive list of educational videos on SEO that can be viewed on our YouTube Channel. Bearpaw Partners is a digital marketing agency specializing in search engine optimization (SEO). We help small businesses in every field- call us today for your free 30 minute consultation.

Content

Writing great content that is beneficial to the visitor of your site is not only easy, it is the best way to improve your search engine optimization.

Keywords

Target your customer using specific keywords. Also analyze the keywords your competitors use to reach their customers.

Aesthetically Pleasing

A simple design that is aesthetically pleasing and easy to navigate always scores well in search engine optimization.

Sitemaps

Use sitemaps to tell the search engines about your site and how pages are related and linked

Analyze

Use analytical tools to constantly review your SEO campaign and make adjustments as needed.