The coronavirus pandemic has caused a noticeable shift in the way businesses use social media, and Instagram is no exception. In fact, today, Instagram paves the way for brands to enhance their digital marketing strategy amidst the hindrances of COVID-19. People all over the world remain in their homes, working remotely and adapting to the new norms. As lifestyles have changed dramatically, your brand’s digital marketing approach must accommodate these circumstances in order to best resonate with target audiences. Building connections during times of isolation and uncertainty is challenging but more necessary than ever. Below, we’ve broken down the top four trends on Instagram to take a closer look at how brands can interact with consumers despite the current conditions.
Non-profit The Dyslexia Resource is a non-profit launched by The Schenck School to share resources for struggling readers and now serves as an industry leader in the national dyslexia community. Bearpaw Partners worked with The Dyslexia Resource to develop a multi-faceted approach to elevate its digital marketing strategy and increase brand awareness across the country. … Read more
