It’s no secret–video is a must in any successful business’s digital marketing strategy. Studies show over and over again that video content is the most effective form of marketing, but why? Well, it’s simple really. Video causes emotion, and emotion builds trust. Trustworthy businesses earn more visibility and higher customers. However, there is so much more that makes video marketing a powerful tool to establish trust and optimize your audience’s experience of your brand. Read on to learn more about why video should be a core pillar of your brand’s digital marketing strategy.
As today’s social media landscape is one of the most rapidly changing aspects of our digital-first world, brands rely on active social media profiles to create a fuller, more robust, and more interactive customer experience. Specifically, in the wake of a global pandemic, social media platforms provide businesses with additional insight and avenues to market their products or services to their most targeted audiences. Your business must optimize your social media accounts to win long-term loyalty and continue brand recognition, in addition to analyzing your performance metrics to ensure a higher short-term return on investment (ROI). Read below to discover 2021’s top social media marketing tips to promote discovery and connection among your target audiences.