From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand.
Non-profit The Dyslexia Resource is a non-profit launched by The Schenck School to share resources for struggling readers and now serves as an industry leader in the national dyslexia community. Bearpaw Partners worked with The Dyslexia Resource to develop a multi-faceted approach to elevate its digital marketing strategy and increase brand awareness across the country. … Read more