International Chemical Company

Chemical Company Specializing in Fluorochemistry

For over 65 years, this company has been the leading producer of high-quality fluorochemicals. Through chemistry and collaboration, this company creates breakthroughs that improve day-to-day lives.

Website Development

This International Chemical Company got a complete overhaul and upgrade to its website. This company needed a website to drive conversions in the form of form submissions for a product inquiry or direct sales contact.

Search Engine Optimization

This 100+ page website is completely optimized for search and out-ranks most other chemical companies in the same markets. Every page on the site has an optimal SEO title and meta description, and includes a multitude of content that is structured around desired keywords. In addition to on-page SEO, we consistently add optimized blog content based on desired keywords to continue the topical authority growth for this company.

Product Photography

We took all of the product imagery on this site. This website is not e-commerce, but the International Chemical Company wanted to showcase its products to interested parties.

Paid Search

To complement the organic SEO efforts, this International Chemical Company asked us to implement a paid search campaign through Google Ads to drive new leads to its website. Before launching the campaigns, we developed keyword and competitive research in order to target the most relevant keywords and bid up against competitors spending the most on Google Ads.

We structured the campaigns around those keyword buckets and targeted personas. Since implementing this search campaign, the leads generated through its website has over tripled and new sales have grown tremendously.

Website Development

This International Chemical Company got a complete overhaul and upgrade to its website. This company needed a website to drive conversions in the form of form submissions for a product inquiry or direct sales contact.

Search Engine Optimization

This 100+ page website is completely optimized for search and out-ranks most other chemical companies in the same markets. Every page on the site has an optimal SEO title and meta description, and includes a multitude of content that is structured around desired keywords. In addition to on-page SEO, we consistently add optimized blog content based on desired keywords to continue the topical authority growth for this company.

Product Photography

We took all of the product imagery on this site. This website is not e-commerce, but the International Chemical Company wanted to showcase its products to interested parties.

Paid Search

To complement the organic SEO efforts, this International Chemical Company asked us to implement a paid search campaign through Google Ads to drive new leads to its website. Before launching the campaigns, we developed keyword and competitive research in order to target the most relevant keywords and bid up against competitors spending the most on Google Ads.

We structured the campaigns around those keyword buckets and targeted personas. Since implementing this search campaign, the leads generated through its website has over tripled and new sales have grown tremendously.