Bearpaw Partners 
Social media has become an essential integrated element in a successful marketing strategy. Designing a winning social media marketing strategy is unfortunately not quite as simple as a few tweets and witty Instagram captions. With over 90% of businesses on social media this year, integrating a winning strategy to place you above the competition is simply a must.
Over 83% of businesses today are using digital marketing to successfully reach their marketing goals. Digital marketing is directly impacted by the latest cultural trends and innovations and has an incomparable customer reach. Not only is digital marketing one of the most effective ways to promote brand recognition, but it helps your business to display its values and personality to its customers.
The content your business provides to their customers is the most important portion of your marketing strategy. It is a reflection of the values and personality of your business and provides a better depiction of who your customers are buying from. Not only does this reflection increase customer reach, but also customer loyalty. A connection is forged between your business and your customers when you display a glimpse of your business’s inner workings through your content. When tackling the project of optimizing your business’s content, you may find that your best option for accruing success is hiring a content marketing agency whose specialty it is to formulate beneficial marketing content.
Every good business knows that rankings on search engine result pages (SERPs) matter. The internet is congested with data and endless sources of information, and the amount of internet searches each year is steadily increasing. To put it in perspective, on average, Google alone processes over 40,000 search queries per second. This ever-growing amount of search queries paired with the surplus of information readily available make it challenging to ensure your brand receives top visibility on SERPs. However, your brand needs to win these spots to continuously grow your business and expand your reach. Read on to understand the influence of SERP results.
Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find your business easier and faster than ever before. Here are a few facts your team needs to know about local SEO.
In a digital-first world, the pages on a brand’s website need to be readable for search engines and discoverable for searchers. But how can you ensure your business’s website is optimized for both search engines and users? Your team needs a digital marketing agency to integrate your brand’s search engine optimization (SEO) strategy and content marketing plan to increase your website visibility and boost your digital presence. The strategic combination of skilled SEO implementation and content marketing is one of the most powerful tools your business has to boost traffic to your website and increase your brand’s website visibility on search engine results pages (SERPs). Read on to find out why SEO and content marketing go hand in hand.
Businesses need to mark up their website pages with schema to improve their Search Engine Optimization (SEO) and increase their rankings on search engines. As a part of strategic schema implementation, your brand needs SEO experts who know how to craft relevant and attention-grabbing meta descriptions to captivate your target audience’s interest from the search engine result page (SERP). However, while the meta description tag is important to display a relevant snippet of the content a user will find on your website page, this data is not a factor when a search engine reads your page. So does the meta description tag affect SEO and search rankings? Well, the answer isn’t a simple “yes” or “no,” and here’s why.
In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in a more personal way than ever before. Here are four reasons your business needs a killer social media strategy.
Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and information on user’s demographics, interests and location to build their custom audience list. Not sure where to begin when building a custom audience for your brand’s Facebook ads? Here are three ways to maximize the benefits of your business’s Facebook advertising campaigns by improving your brand audience.
In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your business. Here are three questions every brand should ask before hiring a digital marketing agency.