Non-profit The Dyslexia Resource is a non-profit launched by The Schenck School to share resources for struggling readers and now serves as an industry leader in the national dyslexia community. Bearpaw Partners worked with The Dyslexia Resource to develop a multi-faceted approach to elevate its digital marketing strategy and increase brand awareness across the country. … Read more

Education The Schenck School is a private educational institution with a focus on remediating students with language and reading differences located in Sandy Springs, Georgia. Recognizing the need to showcase how their students thrive, develop incredible potential, and successfully move on to traditional instruction, The Schenck School looked to Bearpaw Partners for their digital marketing … Read more

Culinary Tabañero is a leading manufacturer of 100% natural, hand-crafted hot sauces, spice blends, and cocktail mixes in the United States. With a complete brand refresh and website redesign, the company relies on vibrant messaging and imaging to target today’s hot sauce lovers. Branding / Original Content / Photography / SEO / Social Media / … Read more

eCommerce Through a simple online form, Pumps for Mom helps thousands of mothers get a breast pump through insurance. As a company, it primarily focuses on pediatric populations and new mothers.Search Engine Optimization / Social Media / Paid Search / Social Media Advertising Search Engine Optimization Boosting Online Visibility An important goal for Pumps for … Read more

Consumer Actizone™ is a disinfection cleaner that is truly unique. It is one of the only disinfection cleaners available that protects surfaces for 24 hours. Actizone™ kills more than 99.9% of germs and is a consumer favorite with its residue-free finish. Given the climate of 2020, this brand needed an entire creative refresh.Copy Writing / … Read more

Sport Universal Tennis Academy (UTA) has had a presence in the Southeast for over 23 years and offers the most comprehensive set of opportunities for tennis players of all ages and levels. Over 30,000 tennis players play at its 14 locations annually, with facilities that include 110 hard courts, 17 clay courts, and 4 indoor … Read more

Cybersecurity For over 65 years, Halocarbon has been the leading producer of high-quality fluorochemicals. Through chemistry and collaboration, this company creates breakthroughs that improve day-to-day lives. Website Development / Paid Search / Search Engine Optimization Website Development A modern take on the old look Halocarbon needed a website to drive conversions via form submissions for … Read more

Cybersecurity ISX is an Identity and Access Management (IAM) consulting firm that uncovers points of vulnerability and constructs complex security frameworks designed to predict, detect, and respond smarter.Website Design / Branding / Original Content / Search Engine Optimization Branding Refreshing the brand Our graphic designers updated the existing outdated soft logo to a modern, bold … Read more

Search engine optimization (SEO) is an ever-transforming concept, and after a year like 2020, it only becomes more dynamic. This last year’s turbulence influences consumers in various ways, including how they search. Accordingly, digital marketing initiatives in 2021 will call for significant flexibility as we uncover the effects of these events. So how will SEO strategy change in 2021? Below, we break down seven points to consider as you tackle the rest of this year. 

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From browsing to buying, every part of your brand’s user journey should be as seamless, enjoyable, and impactful as possible. Specifically, User Experience (UX) refers to the overall experience a person has when interacting with your brand online and includes factors such as your website’s overall site speed, mobile responsiveness, URL structures, and user navigation. The more intuitive your website’s UX is, the more credibility your business earns, the better relationships you form with your target consumers, and the more users talk about and shop your brand. 

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