Social media is the crux of modern marketing, and therefore your company’s ability to reach its consumers is dependent on this presence. In 2017, social media advertising generated $11 billion in revenue, nearly double what it generated in 2013. Twitter, Instagram, LinkedIn, and Medium are just a few of the platforms that can boost your business’s social media presence, but a social media marketing agency can take you one step further by implementing new strategies in your business’s marketing course of action through these platforms. Social media marketing helps to increase brand awareness and reach your target consumer in a more refined, beneficial way.
Your consideration of a social media marketing agency is the first step in the process of bettering your business’s marketing strategy. The steps to follow should be geared towards finding a social media marketing agency whose personality, goals and values are synonymous with your business’s own. Asking these four questions can help you gain a better understanding of the social media marketing agency you are considering hiring.
How will your agency help me meet my business objectives?
A key indicator of how a social media marketing agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular marketing strategy is applicable to every business. By nature, your business has unique needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.
What can you do to get me ahead of my competitors?
One of the most important strategies a social media marketing agency should offer is an extensive analysis of your competitors. By studying the competitor’s failures, successes, strategies, and stats, a social media marketing agency should be able to offer your business better insight into what needs to be done with your social media strategy. Asking your prospective social media marketing agency how they can aid you in not only understanding your competition but surpassing them is an essential component in deciding whether or not they are the right agency for you.
Who will I be working with directly on a regular basis?
A social media marketing agency’s proposal is intended to be a collection of highlights pinpointing the key strategies they are going to use to better your social media presence. Often, the person presenting this proposal to you is not the person who you will be working with on a day-to-day basis. Taking a closer look at the members of your potential agency and which of those members will be specifically assigned to your business can help you depict what communication is going to look like between you and that agency.
How do you measure success?
The social media marketing agency you choose should be familiar with a collection of key performance indicators that they use as a standard. It is by this standard that they should be able to measure their success in improving your business’s social media presence. Some examples of the ways your social media marketing agency should be measuring their success include social media growth and reach, social media engagement and lead generation from social media. If your potential agency can attest to past success in these arenas, then they might be a good fit for you.