What is Search Engine Optimization

Everything Your Business Needs to Know About SEO

Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO) implementation to improve their search engine readability and increase rankings on search engine result pages (SERPs). To remain competitive, your brand needs well-executed SEO to gain more organic traffic to your website pages and earn top visibility. Here is everything your business needs to know about SEO.

What is SEO?

SEO is the process of marking up a website in a way that optimizes the web pages for (Search Engine Results Pages) SERPs. Schema markup is a universal standard of code that can boost a website’s SEO by making it easier for search engines to translate and understand the information on a webpage. If search engines can read the content on a website more accurately, it can return more informative and relevant web pages to searchers. Skilled implementation of SEO builds brand awareness and gives websites more authority on certain topics and keywords.

How can SEO improve SERP rankings?

With good SEO, your webpage earns maximum search engine readability and, thus, higher visibility for more relevant keywords and searches. Skilled SEO markup attracts higher-quality searchers to your website to continually increase your clicks and SERP rankings. Accordingly, your website earns more organic traffic, which further heightens your authority on specific search topics, improves your business’s reliability and enhances your brand’s digital identity.

How can SEO expand your digital presence?

Skilled SEO can elevate your brand’s digital presence because higher SERP rankings make your web pages more visible, accessible and shareable. Earning top authority for relevant searches and keywords increases credibility and heightens brand awareness. More authority on specific searches maximizes your brand’s reach and gives your business a competitive edge over similar websites.

In the market for a digital agency to help develop your brand’s SEO strategy and digital marketing plan? Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most talented SEO experts and creative content writers who can give your brand an unbeatable digital presence. Let’s work together!

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What Does A Social Media Marketing Agency Do?

Having a social media presence is essential in order to compete with the ever-expanding market of modern-day businesses. Not only does it implement brand recognition and draw in more customers, but a social media presence aids in projecting the values and personality of the business to the public. That being said, initiating a social media presence is not quite as simple as the occasional Tweet or Instagram post. Social media agencies know that your business’s social media presence relies on consistent upkeep, research, and connections, and they exist in order grant your business the chance to allocate those tasks to an outsourced professional. Social media marketing agencies are able to analyze and comprehend the needs of your business in order to project your business’s values and draw in the customers you want. Here are a few of the services a social media marketing agency offers.

Content Publishing

Social media agencies use thorough research and analytics to provide your business with optimal content based on the most beneficial and popular topics. Your social media agency will design a content calendar dividing up the allotted number of pieces your business agrees upon. The content calendar will allow for consistent posting at optimal times to maximize your targeted audience. By enlisting an agency to create your business’s content, the stress of devising content for your business is removed from your team and given to an agency designed to build that work for you.

Brand Projection

For widespread recognition, it is important that the personality of your brand be obvious and up-to-date to cater to the current trends. A social media agency knows which platforms draw in the audience you want to target, what kind of content appeals most to those target audiences, and what values best align with your target audience. By utilizing an agency, your business’s social media can be better geared towards attracting the customers you want.

Finding Your Audience

One goal of a social media agency is to make your brand as accessible as possible in order to maximize audience. Social media agencies are able to formulate posts, tweets, activities, sharing, and likes to increase your businesses social media traffic and therefore bring in more customers.

Expanding Your Platforms

Social media agencies recognize that when customers search your business’s brand, you want to control that conversation while addressing their questions and concerns. The more social media platforms your business is present on, the more reach you have over your audience. Twitter, Instagram, and Facebook are a good place to start, but a successful social media agency will utilize these and more, such as Google+, Linkedin, Pinterest, and Medium to drive traffic to your business.

Analyze the Competition

Following careful examination of your business’s social media presence, a social media agency evaluates who your competition is and strategizes to outrank them. Additionally, an agency can study the failures and successes of the competition to supply your business with knowledge it needs to overcome your competitors. By knowing the strengths and weaknesses of the competition, an agency can better evaluate the direction to take your business.  

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4 Questions to Ask a Social Media Marketing Agency

Social media is the crux of modern marketing, and therefore your company’s ability to reach its consumers is dependent on this presence. In 2017, social media advertising generated $11 billion in revenue, nearly double what it generated in 2013. Twitter, Instagram, LinkedIn, and Medium are just a few of the platforms that can boost your business’s social media presence, but a social media marketing agency can take you one step further by implementing new strategies in your business’s marketing course of action through these platforms. Social media marketing helps to increase brand awareness and reach your target consumer in a more refined, beneficial way.

Your consideration of a social media marketing agency is the first step in the process of bettering your business’s marketing strategy. The steps to follow should be geared towards finding a social media marketing agency whose personality, goals and values are synonymous with your business’s own. Asking these four questions can help you gain a better understanding of the social media marketing agency you are considering hiring.

How will your agency help me meet my business objectives?

A key indicator of how a social media marketing agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular marketing strategy is applicable to every business. By nature, your business has unique needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

What can you do to get me ahead of my competitors?

One of the most important strategies a social media marketing agency should offer is an extensive analysis of your competitors. By studying the competitor’s failures, successes, strategies, and stats, a social media marketing agency should be able to offer your business better insight into what needs to be done with your social media strategy. Asking your prospective social media marketing agency how they can aid you in not only understanding your competition but surpassing them is an essential component in deciding whether or not they are the right agency for you.

Who will I be working with directly on a regular basis?  

A social media marketing agency’s proposal is intended to be a collection of highlights pinpointing the key strategies they are going to use to better your social media presence. Often, the person presenting this proposal to you is not the person who you will be working with on a day-to-day basis. Taking a closer look at the members of your potential agency and which of those members will be specifically assigned to your business can help you depict what communication is going to look like between you and that agency.

How do you measure success?

The social media marketing agency you choose should be familiar with a collection of key performance indicators that they use as a standard. It is by this standard that they should be able to measure their success in improving your business’s social media presence. Some examples of the ways your social media marketing agency should be measuring their success include social media growth and reach, social media engagement and lead generation from social media. If your potential agency can attest to past success in these arenas, then they might be a good fit for you.

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5 Questions to Ask an SEO Agency

Hiring a qualified SEO (search engine optimization) agency can be the difference between your business ranking among the top business on a search engine or ranking second to last. SEO is the backbone of digital marketing and is the technical side that is often overlooked. Over 93% of online experiences are based on a search engine, and 47% of search engine users admittedly select one of the first three listings. Brilliant content and well-researched ranking strategies can only get you so far. An SEO agency will help you with the little details like website security, image optimization, functioning backlinks, content quality and length, loading speed, and user convenience. An in-depth analysis of how your business’s website and digital marketing is functioning will allow your agency to design an improved strategy moving forward.

Your consideration of an SEO agency is the first step in the process of bettering your business’s digital marketing strategy. The steps to follow should be geared towards finding an SEO agency with reputable experience whose personality, goals and values are synonymous with your business’s own. Asking these 7 questions can help you gain a better understanding of the SEO agency you are considering hiring.

How will your agency help me meet my business objectives?

A key indicator of how an SEO agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular marketing strategy is applicable to every business. By nature, your business has unique needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

What can you do to get me ahead of my competitors?

One of the most important strategies an SEO agency should offer is an extensive analysis of your competitors. By studying the competitor’s failures, successes, strategies, and stats, a social media marketing agency should be able to offer your business better insight into what needs to be done with your SEO strategy. Asking your prospective SEO agency how they can aid you in not only understanding your competition but surpassing them is an essential component in deciding whether or not they are the right agency for you.

Who will I be working with directly on a regular basis?  

An SEO agency’s proposal is intended to be a collection of highlights pinpointing the key strategies they are going to use to better your digital presence and search engine ranking. Often, the person presenting this proposal to you is not the person who you will be working with on a day-to-day basis. Taking a closer look at the members of your potential agency and which of those members will be specifically assigned to your business can help you depict what communication is going to look like between you and that agency.

How do you measure success?

The SEO agency you choose should be familiar with a collection of key performance indicators that they use as a standard. It is by this standard that they should be able to measure their success in improving your business’s social media presence. Some examples of the ways your SEO agency should be measuring their success include increased rankings, increased traffic flow, increased calls and web activity and increased revenue. If your potential agency can attest to past success in these areas, then they might be a good fit for you.

How soon will you see results?

The SEO agency you are considering hiring should make you aware that there is no standard, set time frame for when you will see results, as each of the key phrases your business wants to win for has a different competitive ranking. The reality of SEO is that this timeframe is going to vary, therefore if an SEO agency is promising you to see results in a standard time frame for each phrase, they might not be the agency for you. Keep in mind that to win for a key phrase, it can take anywhere between 3 weeks or 1 year.

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7 Steps to Creating a Winning Social Media Strategy

Social media has become an essential integrated element in a successful marketing strategy. Designing a winning social media marketing strategy is unfortunately not quite as simple as a few tweets and witty Instagram captions. With over 90% of businesses on social media this year, integrating a winning strategy to place you above the competition is simply a must.

For a business to invest in their social media presence, considerable time and effort must be put in, along with extensive knowledge of strategies to optimize your business’s competitive edge. Social media marketing agencies can allow you to allocate this extensive strategizing to 3rd party professionals whose passion is understanding and improving your social media presence. Here are the 7 steps a social media marketing agency will take to creating a winning social media strategy for your business.

Evaluate your current social media presence

Your business is unique and is compiled of particular values, core goals, strengths, and weaknesses. With this in mind, your social media marketing agency strategy will not gain success with generic strategies. The first step in improving your business’s social media presence is analyzing your current state and decide what is working and what needs adjustment. At this stage, it is crucial to document your current stats on lead generation, social media reach and overall brand awareness.

Make a game plan

Once you’ve gained a clear understanding of where your business’s social media stands, it’s game time. Decide on the goals your business wants to accomplish, whether you want to amp up brand awareness, reach a new target customer, or add to your business’s social media platforms. A social media marketing agency will coordinate a detailed calendar laying out your goals, timed out content, and evaluation checkpoints to ensure your business is on the fast track to success. Forming these goals and assigning deadlines for reaching them will optimize your path to success.  

Get to know the team and define the personality of your business

To gain a better understanding of who your business is going to appeal to, you should evaluate what your key values are. Depending on what your business is marketing, you will be able to determine the demeanor of your social media, and even what social media platforms you choose to utilize.

Gain an understanding of your business’s audience

Where Instagram and Twitter may appeal to a decent amount of millennials, a more distinguished and business-oriented customer may be more drawn to LinkedIn and Google+. It’s possible your target customers are a diverse collection of individuals, or you might find they appeal to more condensed groups. Understanding the demographics behind your business’s audience will assist you in gaining a better understanding of who you are going to attract and why.

Do the research on your competitor

Following careful examination of your business’s social media presence, a social media agency evaluates who your competition is and strategizes to outrank them. Additionally, an agency can study the failures and successes of the competition to supply your business with knowledge it needs to overcome your competitors. By knowing the strengths and weaknesses of the competition, an agency can better evaluate the direction to take your business.

Layout your social media content

Once your business forms a game plan on the type of content, social media platform location of content and timing of content posting, you will start to see the initial signs of success. The content calendar will allow for consistent posting at optimal times to maximize your targeted audience. By enlisting an agency to create your business’s content, the stress of devising content for your business is removed from your team and given to an agency designed to build that work for you.

Measure your success

As the results roll in from your chosen social media marketing strategy, you should be aware of a few indicators that will help you best judge what is working for your business and what needs adjusting. Some examples of these indicators of success include social media growth and reach, social media engagement and lead generation from social media. If seeking a potential social media marketing agency they should be able to attest to past success in these areas.

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What is a Digital Marketing Agency?

Over 83% of businesses today are using digital marketing to successfully reach their marketing goals. Digital marketing is directly impacted by the latest cultural trends and innovations and has an incomparable customer reach. Not only is digital marketing one of the most effective ways to promote brand recognition, but it helps your business to display its values and personality to its customers.

Unfortunately, digital marketing is not quite as simple as a colorful advertisement design and some air time. Successful digital marketing requires strategists, consultants, creatives, developers, web designers, videographers and marketing experts. Optimizing your business’s digital marketing can best be done by hiring a 3rd party digital marketing agency to take care of all these details and spare your company of the unnecessary effort of learning the in’s and out’s of digital marketing. By leaving your digital marketing needs to the experts, you can create a stress-reduced strategy for a successful business. Here are just a few of the ways a digital marketing agency works.

They will help you meet your business objectives

A key indicator of how a digital marketing agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular digital marketing strategy is applicable to every business. By nature, your business has unique digital needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

They will form a plan of action to fulfill your digital marketing goals

Once you’ve gained a clear understanding of where your business’s digital marketing stands, it’s game time. Decide on the goals your business wants to accomplish, whether you want to amp up brand awareness, reach a new target customer, or add to your business’s digital presence. A digital marketing agency will coordinate a detailed calendar laying out your goals, timed out content, and evaluation checkpoints to ensure your business is on the fast track to success. Forming these goals and assigning deadlines for reaching them will optimize your path to success.  

They will analyze the competition to better your digital marketing strategy

Following careful examination of your business’s social media presence, a digital agency evaluates who your competition is and strategizes to outrank them. Additionally, an agency can study the failures and successes of the competition to supply your business with knowledge it needs to overcome your competitors. By knowing the strengths and weaknesses of the competition, an agency can better evaluate the direction to take your business.  

They will help you master your brand projection

For widespread recognition, it is important that the personality of your brand be obvious and up-to-date to cater to the current trends. A digital marketing agency knows what digitized forums can draw in the audience you want to target, what kind of content appeals most to those target audiences, and what values best align with your target audience. By utilizing an agency, your business’s digital marketing can be better geared towards attracting the customers you want. Something as simple as designing your web page to reflect your business’s personality can tap into a whole new group of customers.

They will measure your success and decide what is working and what needs to change

As the results roll in from your digital marketing agency’s strategy, they will report back to you on their findings. You should be aware of a few indicators that will help you best judge what is working for your business and what needs adjusting. Some examples of these indicators of success include social media growth and reach, social media engagement and lead generation from social media. A digital marketing agency will work with you to review your results and continue to fine-tune your strategy.

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4 Questions to Ask a Content Marketing Agency

The content your business provides to their customers is the most important portion of your marketing strategy. It is a reflection of the values and personality of your business and provides a better depiction of who your customers are buying from. Not only does this reflection increase customer reach, but also customer loyalty. A connection is forged between your business and your customers when you display a glimpse of your business’s inner workings through your content. When tackling the project of optimizing your business’s content, you may find that your best option for accruing success is hiring a content marketing agency whose specialty it is to formulate beneficial marketing content.

A content marketing agency can take you one step further by implementing new strategies in your business’s marketing course of action through these platforms. A content marketing agency understands what it takes to further your business’s marketing strategy and will work with you to grow and improve your business.

Your consideration of a content marketing agency is the first step in the process of bettering your business’s marketing strategy. The steps to follow should be geared towards finding a digital marketing agency whose personality, goals and values are synonymous with your business’s own. Asking these 4 questions can help you gain a better understanding of the content marketing agency you are considering hiring.

How will your agency help me meet my business objectives?

A key indicator of how a content marketing agency is going to handle your business is if they have taken an in-depth look at your business’s marketing objectives before presenting you their proposal. A generic spread of few marketing stats, some key benefits of their strategies, and universal tactics meant to enhance your business is a major red flag, as no singular marketing strategy is applicable to every business. By nature, your business has unique needs, goals, and parameters that deserve an exclusive approach to bettering the quality of your business’s craft.

What can you do to get me ahead of my competitors?

One of the most important strategies a content marketing agency should offer is an extensive analysis of your competitors. By studying the competitor’s failures, successes, strategies, and stats, a content marketing agency should be able to offer your business insight into what changes will benefit you. Asking your prospective content marketing agency how they can aid you in not only understanding your competition but surpassing them is an essential component in deciding whether or not they are the right agency for you.

Who will I be working with directly on a regular basis?  

A content media marketing agency’s proposal is intended to be a collection of highlights pinpointing the key strategies they are going to use to better your business’s content. Often, the person presenting this proposal to you is not the person who you will be working with on a day-to-day basis. Taking a closer look at the members of your potential agency and which of those members will be specifically assigned to your business can help you depict what communication is going to look like between you and that agency.

How do you measure success?

The content marketing agency you choose should be familiar with a collection of key performance indicators that they use as a standard. It is by this standard that they should be able to measure their success in improving your business’s content. Some examples of the ways your content marketing agency should be measuring their success include customer growth and reach and lead generation from content. If your potential agency can attest to past success in these areas, then they might be a good fit for you.

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Digital Marketing Stats––The Influence of SERP Results

Every good business knows that rankings on search engine result pages (SERPs) matter. The internet is congested with data and endless sources of information, and the amount of internet searches each year is steadily increasing. To put it in perspective, on average, Google alone processes over 40,000 search queries per second. This ever-growing amount of search queries paired with the surplus of information readily available make it challenging to ensure your brand receives top visibility on SERPs. However, your brand needs to win these spots to continuously grow your business and expand your reach. Read on to understand the influence of SERP results.

SERP results impact website traffic

The higher your website pages appear on SERPs, the more visibility your website receives. When your website page appears in one of the top spots for a specific search query, the more recognition your brand receives and the chances of attracting website traffic to your site drastically increases. The highest rankings for certain keywords see the highest levels of organic traffic to those website pages.

SERP results increase website credibility

Websites that land in the top spots for specific searches not only attract more clicks, but they also earn increased levels of credibility. A website page that lands at the top of a SERP automatically gains more authority on that specific search topic than the website pages below it. Accordingly, top websites earn more clicks, which only further improves a brand’s credibility for targeted search terms.

SERP results create stronger audiences

Gaining insight into your target audience’s behaviors and interests allows your brand to create personalized and compelling relationships with your customers. Likewise, understanding what your target audience’s needs are and which keywords and phrases they search for gives your business the ability to rank for these specific keywords. When your brand’s website page appears as one of the top results for relevant search terms, your website receives more clicks from stronger audiences who are looking for the services your brand offers. Subsequently, higher SERP results organically curate a stronger audience for your brand.

Understanding the power of SERP results can create unending opportunities for your business if you’re willing to do the work to maintain visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area equipped with SEO experts who are not only willing to put in the work to improve your brand’s SERP rankings, but we excel at it. For us, there is no second best. We are proud of our ability to collaborate with your team to build an unbeatable digital presence. In the market for a digital marketing agency? Let’s work together!

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The Facts About Local SEO

Millions of internet users search local businesses in their area each day to find quick and convenient results for their search queries. Businesses need strategic local SEO implementation to ensure their website pages rank on search engines for target keywords and phrases, build business credibility and awareness, and maximize visibility to local customers. Well-executed local SEO can help your brand position itself on search engine results pages (SERPs) so that your local audience can find your business easier and faster than ever before. Here are a few facts your team needs to know about local SEO.

Local SEO propels local sales

When users search for a specific product or service, business location is the most common piece of information users are looking for. There is a strong correlation between local searches, local business visits, and business sales. Now more than ever before, SEO implementation has the power to not only position a business on SERPs, but also to drive its sales.

Mobile searches for local businesses are continuing to grow

In the era of smartphones, mobile searches are continually on the rise. In fact, mobile searches are more likely to drive local business visits within 24 hours than desktop searches. Accordingly, businesses need to optimize their mobile search strategies to earn top visibility for audiences on the go.

Online business reviews affect your local SEO

The voice and the opinion of a business’s customers matter now more than ever before. Search engines factor in local reviews when ranking website pages on SERPs. The more positive reviews your business has online, the more visibility your website receives for local search queries.

Link building improves your local SEO

Links also help enhance your local SEO and improving your brand’s website visibility. Backlinking from other local businesses, bloggers, newspapers, or other associations plays a factor in how search engines read the content on your website. The more backlinks your website has, the more search engines recognize your website as a credible source of information.

Google is the dominant search engine for local queries

Google dominates the market for searches per day in comparison to other search engines. Fortunately for businesses, Google has integrated different programs brands can utilize to improve their local SEO such as maps, knowledge graphs, easy contact information, and reviews and testimonials. Your business needs to take advantage of these tools to make your website is visible on SERPs for users seeking out local businesses.

Your brand needs a digital market agency equipped with the talent and knowledge to give your business top visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area with a team of the most skilled local SEO experts who know how to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!

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The Truth About the META Description Tag

Businesses need to mark up their website pages with schema to improve their Search Engine Optimization (SEO) and increase their rankings on search engines. As a part of strategic schema implementation, your brand needs SEO experts who know how to craft relevant and attention-grabbing meta descriptions to captivate your target audience’s interest from the search engine result page (SERP). However, while the meta description tag is important to display a relevant snippet of the content a user will find on your website page, this data is not a factor when a search engine reads your page. So does the meta description tag affect SEO and search rankings? Well, the answer isn’t a simple “yes” or “no,” and here’s why.

What is the meta description tag?

Meta description tags are one of the most valuable factors that contribute to increased traffic and click-through rates on a website page. Website developers need to use meta description tags to provide a brief, representative and relevant preview of the information potential visitors should expect to find on your business’s website. A well-written meta description tag should target your brand’s audience and convince users to click on your website page to read more. If your brand does not include meta descriptions tags in your website development, search engines will pick a snippet of content from your page, which it thinks best summarizes the data on your website.

Does the meta description tag affect SEO?

Although meta description tags can improve your brand’s click-through rates from SERPs, search engines don’t explicitly factor meta description data into its result rankings. Instead, search engines rely on the content and keywords found on the website page itself to rank results for specific search queries. However, search engines don’t completely disregard the valuable information found in a meta description tag either. The meta description appears on SERPs as a short paragraph below the title tag of your website page to advertise the content on your website to your brand’s target audience.

Does the meta description tag affect search rankings?

Meta description tags may not directly impact SEO, but these snippets on SERPs can play an important role in search rankings. Meta description tags are one of the most important factors involved in increasing your website page’s click-through rates. Well-crafted and strategically written meta descriptions can attract your target audience and convince them to click on your website page to learn more information about the services or products your brand offers. Higher clicks on your website page from SERPs contribute to higher search rankings.

While the information in your brand’s meta description tags might not directly affect your website’s SEO, this content does play a role in increasing your website’s click-through rates, which indirectly improves your search rankings.

Your brand needs a digital market agency equipped with the talent and knowledge to give your business top visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area with a team of the most skilled local SEO experts who know how to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!

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