Social Media

4 Reasons Your Business Needs a Killer Social Media Strategy

In today’s technology fluent world, a cutting-edge website and a detailed marketing strategy won’t give your brand the digital presence it needs to remain competitive. Your marketing team needs to focus on creating a social media strategy that aligns with your business’s message and escalates your brand. Social media channels are more than just platforms to connect with old friends. These platforms make it possible to share interests, build relationships, and interact with customers in...
Social Media

How to Use Facebook to Improve Your Brand’s Audience

How to Use Facebook to Improve Your Brand’s Audience
Facebook is a dynamic tool that businesses can use to advertise their brand and expand their digital presence. The social media website offers businesses insight into consumers’ interests and the conversations people have regarding their brand, so they can run more effective campaigns and create a stronger targeted audience. To optimize your Facebook Ad success rate, your brand needs to cultivate a targeted list of contacts and customers. Facebook provides businesses with valuable resources and...
Digital Marketing Agency

Questions Every Brand Should Ask Before Hiring a Digital Marketing Agency

Questions to Ask Before Hiring a Digital Marketing Agency Atlanta
In a digital-first world, a brand’s online presence has never been more crucial than it is right now. Your brand needs to partner with a digital marketing agency who is capable of effectively communicating and marketing your business to your customers across all channels. Before hiring a digital marketing agency to give your brand an online identity, your team needs to ask a few questions to ensure your brand makes the right choice for your...
Digital Marketing Agency

4 Reasons Bearpaw Partners is the Best Digital Marketing Agency in Atlanta

Best Digital Marketing Agency in Atlanta GA
When it comes to connecting brands to customers, businesses need a digital marketing team who can communicate its message through an effective, compelling and unique digital identity. The best digital marketing team can tell a brand’s story through stunning website designs, creative social media solutions, and on-brand, all-original content. Not sure where to start when searching for the best digital marketing agency who can give your brand a discoverable digital presence? Well, we did the...

How to Solve Duplicate Content in Search Engine Optimization

Brad Cooper From Bearpaw Partners Discusses Duplicate Content and SEO
Today I'm going to be talking about duplicate content and how it affects your SEO. Duplicate content is when there are multiple URLs with almost the exact same content, if not the exact same. Duplicate content is bad for two reasons. The first reason is when you have two URLs with similar content, you no longer get to choose which page will show in SERP results. Instead, the search engines pick the page for you based on criteria such as the page that was crawled first, internal links, and external links. The second reason duplicate content is bad is that search engines will often penalize your site and move your page dramatically lower in SERP results. Now that you know why duplicate content is bad, let's go through what exactly search engines consider duplicate content.

5 Reasons Your Website Needs Schema Markup

Schema Markup By Bearpaw Partners- Digital Marketing Agency
5 Reasons Your Website Needs Schema Markup The internet is brimming with information. Search engines can find answers to a search query in seconds. In short, information has never been more accessible than it is now. However, with the millions of websites that exist, the internet can become congested with data, and it can be difficult for your brand to remain visible to your targeted audience on search engine result pages (SERPs). Websites need to...

Getting Started with Schema Markup

Schema Markup Bearpaw Partners
Schema Markup and Structured Data In a digital-first world, there has never been more information readily available with a simple search. Likewise, it has never been more important for businesses to remain discoverable on search engines. In order for a brand’s website page to rank on search engine result pages (SERPs), website developers and programmers need to translate the content on their website pages in a way that search engines can read and understand, so...

How to Prepare for Voice Search in 2018

voice search in 2018 | Bearpaw Partners | Digital Marketing Agency
There’s no denying that voice search is going to be an SEO game changer in 2018 and the years to come. Currently, 40% of adults use voice search once a day, and it’s expected that 50% of all searches will be voice searches by 2020. At Google’s 2017 I/O keynote, four out of their 10 big announcements were related to Google Home and Google Assistant. So what does it all mean? If your SEO strategy...

Now You Can Use Amazon’s 1-Click Button

Now You Can Use Amazon’s 1-Click Buying Patent
You may not have heard the news back in September 2017. Amazon’s 1-click buying process, which had been patented since 1999, expired. This opens the door for companies to utilize this revolutionary process without paying Amazon any licensing fees. Amazon’s 1-click patent allowed customers to purchase goods online without having to enter billing, payment or shipping information. So, what does this mean for the consumer and businesses? 1-Click Buying Helps Reduce Cart Abandonment Shopping Cart...

What’s the Difference Between Geo-fencing and Geo-targeting?

What’s the Difference Between Geo-fencing and Geo-Targeting?
In a study conducted by BIA/Kelsey, it is estimated that location-targeted mobile ad spend will increase from $12.4 billion to $32.4 billion by 2021. While the technology for location-based search has been around for several years, it wasn’t until recently that the required infrastructure was put into place. Now businesses are beginning to utilize the value and potential of real-time location-based marketing.  As with most new marketing techniques, there is some confusion between geo-fencing and geo-targeting....