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Digital Marketing, SEO

Getting Started with Schema Markup

Schema Markup Bearpaw Partners
Schema Markup and Structured Data In a digital-first world, there has never been more information readily available with a simple search. Likewise, it has never been more important for businesses to remain discoverable on search engines. In order for a brand’s website page to rank on search engine result pages (SERPs), website developers and programmers need to translate the content on their website pages in a way that search engines can read and understand, so...
Business, Digital Marketing

5 Services You Should Look for in a Digital Marketing Agency

Digital Marketing Agency Atlanta- Bearpaw Partners
A digital marketing agency should be able to effectively communicate and market your business to your customers across all channels. The digital marketing agency you choose should excel in technical, creative and analytical services. This overall expertise is needed in order to develop your business’s digital footprint and provide your business with result-based insights to improve your ranking on search engines, ultimately growing the connection with your customers. Here are five services you should look...
SEO

How to Prepare for Voice Search in 2018

voice search in 2018 | Bearpaw Partners | Digital Marketing Agency
There’s no denying that voice search is going to be an SEO game changer in 2018 and the years to come. Currently, 40% of adults use voice search once a day, and it’s expected that 50% of all searches will be voice searches by 2020. At Google’s 2017 I/O keynote, four out of their 10 big announcements were related to Google Home and Google Assistant. So what does it all mean? If your SEO strategy...
Business, E-Commerce

Now You Can Use Amazon’s 1-Click Button

Now You Can Use Amazon’s 1-Click Buying Patent
You may not have heard the news back in September 2017. Amazon’s 1-click buying process, which had been patented since 1999, expired. This opens the door for companies to utilize this revolutionary process without paying Amazon any licensing fees. Amazon’s 1-click patent allowed customers to purchase goods online without having to enter billing, payment or shipping information. So, what does this mean for the consumer and businesses? 1-Click Buying Helps Reduce Cart Abandonment Shopping Cart...
Digital Marketing

What’s the Difference Between Geo-fencing and Geo-targeting?

What’s the Difference Between Geo-fencing and Geo-Targeting?
In a study conducted by BIA/Kelsey, it is estimated that location-targeted mobile ad spend will increase from $12.4 billion to $32.4 billion by 2021. While the technology for location-based search has been around for several years, it wasn’t until recently that the required infrastructure was put into place. Now businesses are beginning to utilize the value and potential of real-time location-based marketing.  As with most new marketing techniques, there is some confusion between geo-fencing and geo-targeting....
Digital Marketing, SEO

Does HTTPS Affect Search Engine Optimization

Does HTTPS Affect Search Engine Optimization
Hyper Text Transfer Protocol Secure Hyper Text Transfer Protocol Secure, known commonly as HTTPS, is the secure version of HTTP. In order to be classified as secure, a website must procure an SSL certificate which garners the HTTPS designation. This certificate ensures a secure connection, particularly for those sites that transfer sensitive information, such as credit card info or passwords. Thanks in large part to the growing popularity of HTTPS as well as a new...
Digital Marketing, SEO

How to Write the Best Meta Descriptions

how to write the best meta descriptions
A meta description is a 150-160 character snippet that summarizes the contents of a certain webpage. Meta descriptions are coded in HTML onto the page itself, but they only display on search engine result pages (SERP). For example, when you type into Google, “How to find the right career,” this is one of the top results that pops up: The short paragraph below the rating is what’s considered the meta description. This is a great example...
Digital Marketing, Semantic Search, SEO

What Is Semantic Search?

Semantic Search Bearpaw Partners Digital Marketing Agency Atlanta
What Is Semantic Search? Semantic search is a search method utilized by Google that analyzes user intent through context and content to generate and order search results. When a term or phrase is searched on the web, Google provides (and the user expects) a result that is relevant to the search phrase. The context of the searched words combined with the content and context of a website helps the search engine decide the result that...
Business

The Most Important Person In Your Business

most important person in your business
A prospective client recently sent me an email that began, “In the last year, our plastic surgery practice has spent significant marketing dollars in digital and social media, and yet our sales have remained the same.” With the email, he attached a PDF that summarized their SEO campaign. I looked through the report, and the data was impressive. Bounce rates were down, user visits and time on the site were up, and so was social...
Dogs

Do You Love Your Dog? The One Question Litmus Test

Do you love your dog?
For me, all dog owners are divided into two categories- owners that are “dog lovers,” and the owners “who love their dog.” It takes a special person to be a member of the second category of “loving their dog.” Membership in the “loving your dog” club is limited and for the elite. You can’t just sign up or buy your way in. Some membership criteria include such as allowing your dog to sleep in your...