Digital Marketing: A Guide to Original Content
Strong brand recognition and an authoritative voice are integral elements to any digital marketing initiative, and original content is the medium through which these components are conveyed. By establishing consistent, engaging original content, your brand develops a close relationship with its target consumer, and provides them with relevant, topical information regarding your particular market. The most successful businesses leverage the art of storytelling to drive traffic and ultimately facilitate an increase return on investment (ROI). Below, we break down several different types of original content and their individual benefits.