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Search Engine Marketing

What is Search Engine Marketing Bearpaw Partners Digital Marketing Agency

What is Search Engine Marketing?

By | Search Engine Marketing

What is Search Engine Marketing? Like Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a form of online marketing strategy used to generate traffic to a brand’s website. While SEO is used to make it easier for search engines to read web pages in order to drive organic traffic to websites, SEM relies on purchasing paid ads in brands’ digital marketing campaigns to increase clicks to web pages. The best digital marketing strategies incorporate…

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