If a tree falls in the woods and no one is there to witness it, does it make a sound? If you tell your brand story and no one listens, have you marketed your product effectively? While the answer to the first question has been hotly debated for years, the answer to the latter has not. In order to get the word out about your product or service, you must know your audience and be able to reach out to them through a well-thought-out content strategy. The most highly effective content strategies begin with identifying and developing “buyer personas.” According to Hubspot, an industry leader in content creation and inbound marketing, buyer personas are “groups that you define to represent different buyers you commonly come across in your marketing and sales process. Your buyer persona might be defined by things like industry, company size, and location.” (Read more about segmentation and buyer personas here.) Though it may seem logical and reasonable to focus on one key demographic, it’s actually far more strategic to diversify and develop several different personas. Once the buyer personas have been perfected, the real magic begins. Here at Bearpaw, we are dedicated to digital marketing, but more than that, we are expert storytellers. We know how to speak to an audience in a way that lets your message be heard loud and clear by all the right people. Whether it’s through PPC (pay-per-click) ad campaigns or organic SEO content, the unique content we create for your audiences will stand out from the crowd.
For a personal consultation on how we can help you with origianl content, contact us today.
Content That Differentiates
Your business proposition is unique. Your customers are unparalleled. Don’t settle for run-of-the-mill content creation. Set your brand apart from the pack with content that differentiates you from your competition. We can blow your competitors out of the water by deeply analyzing their strategy and besting them at their own game.
Content That Drives Customers
Stellar content creation isn’t all just about telling a good story. It’s about generating warm leads that will eventually commit to purchasing your product or service. When consumers feel an affinity for your brand, thanks to your targeted content strategy, they are far more likely to buy in to your message and ultimately purchase your offerings.
Content That Creates Loyalty
You want your customers to be more than just casually bought in to your brand. You want them to be brand loyal. With expertly crafted content that speaks directly to where your customers are in the buyer’s journey, you can attain that goal. Bearpaw consistently creates top-quality content that keeps consumers coming back for more.
Content That Tells A Story
Everyone has a story to tell. At Bearpaw, we work diligently to make sure that your story gets told the right way. We also ensure that every piece of marketing collateral we create for you is compelling, shareable, and on-brand. We’ve found that content that tells a good story gets read, shared, and promoted far more often than content that lacks that central direction. At Bearpaw, we focus on crafting your message in a way that speaks to your audience and also makes them feel heard in turn.