The Truth About the META Description Tag

By 08/17/2018 April 18th, 2019 Digital Marketing Agency
The Truth About the Meta Description Tag

Businesses need to mark up their website pages with schema to improve their Search Engine Optimization (SEO) and increase their rankings on search engines. As a part of strategic schema implementation, your brand needs SEO experts who know how to craft relevant and attention-grabbing meta descriptions to captivate your target audience’s interest from the search engine result page (SERP). However, while the meta description tag is important to display a relevant snippet of the content a user will find on your website page, this data is not a factor when a search engine reads your page. So does the meta description tag affect SEO and search rankings? Well, the answer isn’t a simple “yes” or “no,” and here’s why.

What is the meta description tag?
Meta description tags are one of the most valuable factors that contribute to increased traffic and click-through rates on a website page. Website developers need to use meta description tags to provide a brief, representative and relevant preview of the information potential visitors should expect to find on your business’s website. A well-written meta description tag should target your brand’s audience and convince users to click on your website page to read more. If your brand does not include meta descriptions tags in your website development, search engines will pick a snippet of content from your page, which it thinks best summarizes the data on your website.

Does the meta description tag affect SEO?
Although meta description tags can improve your brand’s click-through rates from SERPs, search engines don’t explicitly factor meta description data into its result rankings. Instead, search engines rely on the content and keywords found on the website page itself to rank results for specific search queries. However, search engines don’t completely disregard the valuable information found in a meta description tag either. The meta description appears on SERPs as a short paragraph below the title tag of your website page to advertise the content on your website to your brand’s target audience.

Does the meta description tag affect search rankings?
Meta description tags may not directly impact SEO, but these snippets on SERPs can play an important role in search rankings. Meta description tags are one of the most important factors involved in increasing your website page’s click-through rates. Well-crafted and strategically written meta descriptions can attract your target audience and convince them to click on your website page to learn more information about the services or products your brand offers. Higher clicks on your website page from SERPs contribute to higher search rankings.

While the information in your brand’s meta description tags might not directly affect your website’s SEO, this content does play a role in increasing your website’s click-through rates, which indirectly improves your search rankings.

Your brand needs a digital market agency equipped with the talent and knowledge to give your business top visibility on search engines. Bearpaw Partners is the best digital marketing agency in the Atlanta area with a team of the most skilled local SEO experts who know how to make your website pages rank for targeted search terms. We work with your brand to establish an extensive search engine optimization strategy to make sure your brand receives top visibility and earns more clicks to your website pages. Let’s talk!