What is Search Engine Optimization

What Is SEO (Search Engine Optimization) by Bearpaw Partners

Everything Your Business Needs to Know About SEO
Information has never been more abundant than it is in today’s digital-first world. However, with this excess of information, it can be challenging for businesses to ensure their website earns top visibility for targeted search words. It is more essential than ever for companies to create and consistently grow a compelling digital presence that’s discoverable and easily shared. The best businesses use skilled search engine optimization (SEO) implementation to improve their search engine readability and increase rankings on search engine result pages (SERPs). To remain competitive, your brand needs well-executed SEO to gain more organic traffic to your website pages and earn top visibility. Here is everything your business needs to know about SEO.

What is SEO?
SEO is the process of marking up a website in a way that optimizes the web pages for (Search Engine Results Pages) SERPs. Schema markup is a universal standard of code that can boost a website’s SEO by making it easier for search engines to translate and understand the information on a webpage. If search engines can read the content on a website more accurately, it can return more informative and relevant web pages to searchers. Skilled implementation of SEO builds brand awareness and gives websites more authority on certain topics and keywords.

How can SEO improve SERP rankings?
With good SEO, your webpage earns maximum search engine readability and, thus, higher visibility for more relevant keywords and searches. Skilled SEO markup attracts higher-quality searchers to your website to continually increase your clicks and SERP rankings. Accordingly, your website earns more organic traffic, which further heightens your authority on specific search topics, improves your business’s reliability and enhances your brand’s digital identity.

How can SEO expand your digital presence?
Skilled SEO can elevate your brand’s digital presence because higher SERP rankings make your web pages more visible, accessible and shareable. Earning top authority for relevant searches and keywords increases credibility and heightens brand awareness. More authority on specific searches maximizes your brand’s reach and gives your business a competitive edge over similar websites.

In the market for a digital agency to help develop your brand’s SEO strategy and digital marketing plan? Bearpaw Partners is a digital marketing agency in the Atlanta area equipped with a team of the most talented SEO experts and creative content writers who can give your brand an unbeatable digital presence. Let’s work together!