Universal Tennis Academy

Website Development
Search Engine Optimization
Photography & Video Production
Social Media

Universal Tennis Academy (UTA) has had a presence in the Southeast for over 23 years and offers the most comprehensive set of opportunities for tennis players of all ages and levels. Over 30,000 tennis players play at its 14 locations annually, with facilities that include 110 hard courts, 17 clay courts, and 4 indoor courts, and clubs in the public and private sectors.

Online Visibility

Photography & Video Production

We scheduled dozens of photoshoots to capture real shots of moments for use in revamping UTA’s website and social media presence. These photoshoots include summer camps, junior programming, adult programming, and special events. In addition to the photoshoots, we managed dozens of video shoots, including drone footage of each facility, “Meet the Pro” interview shorts, and live workouts across streaming platforms.

Search Engine Optimization

The 100+ page website we redesigned is completely optimized for search and out-ranks most other tennis academies in the same markets. Every page on the site has an optimal SEO title and meta description and includes a multitude of content that is structured around desired keywords.

Social Media

Prior to our partnership, UTA had a social presence, but was not using the platforms to the fullest. We optimized its Facebook presence and visibility by creating one brand page with 14 location pages underneath. We also created UTA an Instagram, Twitter, and YouTube to reach a larger audience. On a daily basis, we post original content to all platforms and engage with UTA’s loyal following.

Website Development

A modern take on the old look

Universal Tennis Academy needed a website refresh with updated designs and functionality. This website development process focused on making the entire site cohesive, while also allowing flexibility on the location and sub-location pages so each facility can promote and highlight their different initiatives. The UTA website needed to be extremely user-friendly and easy to navigate for parents and players looking for specific facilities and programs.

Additionally, UTA asked us to bring several of its outdated processes into the digital landscape. Our web development team implemented several functionalities within the website, so now users can request tournament coaching, register for a tournament, sign up for camps, and book a court all from the UTA website.

Take a deeper dive

Scroll and browse through the new webpages below in our interactive view. Simply click one of the page buttons you wish to preview and the live view will update.